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The Hyper-growth of Web 2.0 Applications
                             New Software Opportunities for Business and IT

                                                      March 12, 2008




© 2008 GlobalRoads, Inc. All rights reserved.
Introductions

               Speaker:

           Bradford Newton
      President, GlobalRoads Inc.


              Moderator:

           Arpan Banerjee
       Innominds Software Inc.



                The Hyper-growth of Web 2.0 Applications
                                                           2
Topics
The Web 2.0 Paradigm Shift
  The Web, Platforms, Applications

The Business Opportunity & Growth Forecast

GlobalRoads Case Study

Expertise & Partnerships for Success

Q&A



                       The Hyper-growth of Web 2.0 Applications
                                                                  3
The Web 2.0 Paradigm Shift
                                     Web 2.0 Is All About:
                                           Interaction

                                           Collaboration

                                           Collective Content

                                           Collective Intelligence

                                           And Leveraging All These!




            The Hyper-growth of Web 2.0 Applications
                                                                       4
Shift to Web 2.0 Platforms
  Facebook – Social Utility
  Google – Web Services, Mashups, more
  Yahoo – Mashups, eCommerce, more
  Amazon – Cloud computing & storage
  Others – Flickr, eBay, more…

1 Billion Worldwide Users!




                     The Hyper-growth of Web 2.0 Applications
                                                                5
The Impact




             The Hyper-growth of Web 2.0 Applications
                                                        6
Now: The Application Shift
       ‘Traditional’                                                      Web 2.0
   Desktop Applications                                                 Applications


• User Maintained Software                                         • Web Platforms

• Desktop or Remote Access                             • ‘Anywhere’ Browser Access

• Personal Data (Silos)                               • Personal and Collective Data

• Retail Purchase ($)                                 • Subsidized or Subscription $

• Purchase Upgrades ($)                                                 • Automatic


                             The Hyper-growth of Web 2.0 Applications
                                                                                       7
Web 2.0 Applications
What is a Web 2.0 Application?
  Rich User Interfaces (AJAX, FLASH, Etc)
  Personalized Data: Profiles & Traffic
  Collective Data & Web Services

Example: Scrabulous (Scrabble)
  Founded 2006 by 2 Brothers
  Kolkata Based
  Initial Platform: Facebook
  Over 1 million registered users
  Over 5 million hits per day
                    The Hyper-growth of Web 2.0 Applications
                                                               8
The Business Opportunity
The Need: New Class of Applications
  More Business and Personal Productivity Apps
  Better Leverage the Social Graph
  Better Target Specific Groups & Communities


The Upside:
  U.S. Online (Internet) Ad Spending
    24% Annual Growth Rate through 2011


  Advertising on Social Networks
    75-80% Growth in 2008
                    The Hyper-growth of Web 2.0 Applications
                                                               9
Growth Forecast




           The Hyper-growth of Web 2.0 Applications
                                                      10
About GlobalRoads
 Founded 2005

 Web 2.0 Sales Automation Experts

 Web 2.0 Applications
   Sales Advisors
   Pricing Tools
   Application Frameworks
   Mobile Web Widgets



                  The Hyper-growth of Web 2.0 Applications
                                                             11
GlobalRoads Distribution

Distribution Channel
  Facebook
  Salesforce.com
  Bebo
  Others…


Application Adoption
  100,000 Registered Users
  20,000 Daily Users


                   The Hyper-growth of Web 2.0 Applications
                                                              12
Development Partnership
Goal: Deliver Strategic Web 2.0 Capability in 6 months

Approach: Collaborative Development Model

Development Partner: Innominds Software
  Proven expertise
  Agile development model
  Strong customer references

Deliverable: Web 2.0 Application Framework
  AJAX, Widgets, DHTML Templates, UI Data-driven

Result: Design to Release = 5 months!
                      The Hyper-growth of Web 2.0 Applications
                                                                 13
Web 2.0 Delivery Best Practices

 Flexible, Adaptable Partners

 Agile Development Methodologies

 Short, Iterative Projects

 Technical Depth & Versatility
    Web Design
    User Interfaces
    AJAX, FLEX, Flash
    Web Platforms and API’s
    Multiple Software Stacks

                        The Hyper-growth of Web 2.0 Applications
                                                                   14
Web 2.0 Expertise
Technology Platforms
  LAMP
  Ruby on Rails
  Java Based Solutions
  Server Mashups and SOA
  UI Components
     Flash/Flex
     Ajax
Solutions
  Widgets for Social Networking Sites
      OpenSocial Widgets
      Facebook and Meebo Widgets
  CMS based portals
     Extensions to CMS (Social networking, etc)
  RSS/Podcasts/Web Casts

                        The Hyper-growth of Web 2.0 Applications
                                                                   15
About the Sponsor

   Innominds is an award winning Product Engineering
   Lifecycle Services company, incorporated in 1998 in the Bay
   Area, USA
   Flagship Services: Product Engineering and Independent
   Testing for early stage/start up and mid tier companies
   Focus areas: Web 2.0 Applications, Mobile & Wireless
   Applications, Search Engines, Storage Networks, Content
   management, Analytics and reports, Intelligence Systems, UI
   design and engineering.
   Team of 300+ dedicated software engineers
   HQ at San Jose, USA with development centers at
   Hyderabad, India




                        The Hyper-growth of Web 2.0 Applications
                                                                   16
Q&A

Market Potential?

Technologies?

Best Practices?

Partner Selection?


                    The Hyper-growth of Web 2.0 Applications
                                                               17
Conclusion
Software application development is changing

Its all about the Internet
  Not the Desktop or the Enterprise


New Development Approach
  Agile Engagement Process
  Breadth of Development Expertise
  Proven Track-record


Use Proven Partners

                       The Hyper-growth of Web 2.0 Applications
                                                                  18
Thank You!

    For more information, please contact us at:


           abanerjee@Innominds.com
               Innominds Software Inc.
            Web 2.0 Application Development


         brad.newton@GlobalRoads.com
                   GlobalRoads Inc.
                Web 2.0 Sales Automation



                  The Hyper-growth of Web 2.0 Applications
                                                             19

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Innominds and Global Roads announce Webinar: The Hyper-growth of Web 2.0 Applications

  • 1. The Hyper-growth of Web 2.0 Applications New Software Opportunities for Business and IT March 12, 2008 © 2008 GlobalRoads, Inc. All rights reserved.
  • 2. Introductions Speaker: Bradford Newton President, GlobalRoads Inc. Moderator: Arpan Banerjee Innominds Software Inc. The Hyper-growth of Web 2.0 Applications 2
  • 3. Topics The Web 2.0 Paradigm Shift The Web, Platforms, Applications The Business Opportunity & Growth Forecast GlobalRoads Case Study Expertise & Partnerships for Success Q&A The Hyper-growth of Web 2.0 Applications 3
  • 4. The Web 2.0 Paradigm Shift Web 2.0 Is All About: Interaction Collaboration Collective Content Collective Intelligence And Leveraging All These! The Hyper-growth of Web 2.0 Applications 4
  • 5. Shift to Web 2.0 Platforms Facebook – Social Utility Google – Web Services, Mashups, more Yahoo – Mashups, eCommerce, more Amazon – Cloud computing & storage Others – Flickr, eBay, more… 1 Billion Worldwide Users! The Hyper-growth of Web 2.0 Applications 5
  • 6. The Impact The Hyper-growth of Web 2.0 Applications 6
  • 7. Now: The Application Shift ‘Traditional’ Web 2.0 Desktop Applications Applications • User Maintained Software • Web Platforms • Desktop or Remote Access • ‘Anywhere’ Browser Access • Personal Data (Silos) • Personal and Collective Data • Retail Purchase ($) • Subsidized or Subscription $ • Purchase Upgrades ($) • Automatic The Hyper-growth of Web 2.0 Applications 7
  • 8. Web 2.0 Applications What is a Web 2.0 Application? Rich User Interfaces (AJAX, FLASH, Etc) Personalized Data: Profiles & Traffic Collective Data & Web Services Example: Scrabulous (Scrabble) Founded 2006 by 2 Brothers Kolkata Based Initial Platform: Facebook Over 1 million registered users Over 5 million hits per day The Hyper-growth of Web 2.0 Applications 8
  • 9. The Business Opportunity The Need: New Class of Applications More Business and Personal Productivity Apps Better Leverage the Social Graph Better Target Specific Groups & Communities The Upside: U.S. Online (Internet) Ad Spending 24% Annual Growth Rate through 2011 Advertising on Social Networks 75-80% Growth in 2008 The Hyper-growth of Web 2.0 Applications 9
  • 10. Growth Forecast The Hyper-growth of Web 2.0 Applications 10
  • 11. About GlobalRoads Founded 2005 Web 2.0 Sales Automation Experts Web 2.0 Applications Sales Advisors Pricing Tools Application Frameworks Mobile Web Widgets The Hyper-growth of Web 2.0 Applications 11
  • 12. GlobalRoads Distribution Distribution Channel Facebook Salesforce.com Bebo Others… Application Adoption 100,000 Registered Users 20,000 Daily Users The Hyper-growth of Web 2.0 Applications 12
  • 13. Development Partnership Goal: Deliver Strategic Web 2.0 Capability in 6 months Approach: Collaborative Development Model Development Partner: Innominds Software Proven expertise Agile development model Strong customer references Deliverable: Web 2.0 Application Framework AJAX, Widgets, DHTML Templates, UI Data-driven Result: Design to Release = 5 months! The Hyper-growth of Web 2.0 Applications 13
  • 14. Web 2.0 Delivery Best Practices Flexible, Adaptable Partners Agile Development Methodologies Short, Iterative Projects Technical Depth & Versatility Web Design User Interfaces AJAX, FLEX, Flash Web Platforms and API’s Multiple Software Stacks The Hyper-growth of Web 2.0 Applications 14
  • 15. Web 2.0 Expertise Technology Platforms LAMP Ruby on Rails Java Based Solutions Server Mashups and SOA UI Components Flash/Flex Ajax Solutions Widgets for Social Networking Sites OpenSocial Widgets Facebook and Meebo Widgets CMS based portals Extensions to CMS (Social networking, etc) RSS/Podcasts/Web Casts The Hyper-growth of Web 2.0 Applications 15
  • 16. About the Sponsor Innominds is an award winning Product Engineering Lifecycle Services company, incorporated in 1998 in the Bay Area, USA Flagship Services: Product Engineering and Independent Testing for early stage/start up and mid tier companies Focus areas: Web 2.0 Applications, Mobile & Wireless Applications, Search Engines, Storage Networks, Content management, Analytics and reports, Intelligence Systems, UI design and engineering. Team of 300+ dedicated software engineers HQ at San Jose, USA with development centers at Hyderabad, India The Hyper-growth of Web 2.0 Applications 16
  • 17. Q&A Market Potential? Technologies? Best Practices? Partner Selection? The Hyper-growth of Web 2.0 Applications 17
  • 18. Conclusion Software application development is changing Its all about the Internet Not the Desktop or the Enterprise New Development Approach Agile Engagement Process Breadth of Development Expertise Proven Track-record Use Proven Partners The Hyper-growth of Web 2.0 Applications 18
  • 19. Thank You! For more information, please contact us at: abanerjee@Innominds.com Innominds Software Inc. Web 2.0 Application Development brad.newton@GlobalRoads.com GlobalRoads Inc. Web 2.0 Sales Automation The Hyper-growth of Web 2.0 Applications 19