A few tip on digital marketing strategies - Presentation by Grape5 Visit: http://grape5.com

1. 3 Digital Marketing
Strategies You
Should Not Ignore

2.  In the digital marketing world it could be
buying Google Adwords and commencing a
digital marketing campaign that uses key words
and phrases that people would use to find your
product or service when searching online.
 It could also be Facebook ads targeting your
city and target demographic.
 At the end of the day it can cost a lot of money
to mount a major marketing campaign.
 You have to get smart and savvy and find cheap
or zero cost alternatives.
Introduction

3. So How Do You Get Free Traffic
 So you have to be clever and work out ways to get free traffic that you can
convert to leads and sales.
 The three digital marketing strategies that can pay off and drive free
traffic include:
I. Social.
II. Search.
III. “Unique” content that is the foundation element that facilitates and
accelerates the sharing and lifts your search results.

4. 1 Search is Changing
There are two ways people find your blog or website when searching online:
 By clicking on the paid Google Adwords that are placed on the side or the
top of the search results page.
 By clicking on “Organic Search Results”. These are earned through optimizing
your website and blog for search engines.
• The search game is changing with Google now putting major emphasis on
content and social signals such as Retweets, likes, shares and the Google
Plus one platform’s +1′s.
• It is no longer about gaming the system but adding real value to the web
through regular publishing of content that people love to share, link to and
embed.

5. 2 Content is the New SEO
• Google’s updates have made content marketing the hottest trend.
• Create, publish and promote great content and Google will start to love
you. The content can be :
• Google does not like duplicate content, It needs to be unique.
• Content with a good headline or a captivating image will be shared much
more on Twitter or Facebook than a bland bit of poorly written text.
 YouTube video.
 Blog post.
 Slideshare presentation.
 Any type of multi-media content.

6. 3 Social is the Turbo Changer for Content
 Social networks (Facebook, Twitter and LinkedIn).
• Google has created Google+ to measure these social signals of sharing and is
embedding and weaving social into search results.
• Content that is shared on social channels is your new SEO.
provide the platforms
to turbo charge your
content. Social media (YouTube, Slideshare and Pinterest).

7.  The days of single channel marketing are over.
 Combining and integrating social, search and content into your digital marketing
strategy are now vital to move from visible to visible on a crowded and
competitive web.
SOCIAL SEARCH CONTENT VISIBILITY

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WITH US
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Navi Mumbai-410210
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