How HR can help your business grow through social media, a presentation for small and medium business by Grape5

1. HR CAN GET INVOLVED IN SOCIAL
MEDIA

2. It is a media designed to be disseminated through
social interaction, created using highly accessible
and scalable publishing techniques.
Social Media
……………………..………………………………………………………………………………………………………….

3. Your website is your core online asset career
portal which represents your employer brand - so
launch a dedicated career portal than just an
employment page and update with rich and dynamic
content.
Dedicated career portal……………………..………………………………………………………………………………………………………….
1

4. Learn, discuss and share info with like-
minded people by joining HR blogger
community and respond via comments.
Industry blogs……………………..………………………………………………………………………………………………………….
2

5. Use Facebook, Twitter, MySpace
and other social media sites
which can be very insightful
for research on individuals
like Candidates, Suppliers and
Stakeholders
Research - Candidates, Suppliers
and Stakeholders……………………..………………………………………………………………………………………………………….
3

6. Find out what people are
commenting about your
organization on the web and
maintain your organization
reputation.
People thoughts on your
organization
……………………..………………………………………………………………………………………………………….
4

7. Create a company profile actively link
to people - add a link button to your
email signature, respond to Q&A, set
yourself up as an expert in your
field.
Presence on LinkedIn……………………..………………………………………………………………………………………………………….
5

8. Write regularly, link blog
content using plugins, so
that content appears
automatically on Twitter,
Facebook and career portal.
Blog - HR Issues……………………..………………………………………………………………………………………………………….
6

9. Face bookers are wary of businesses
encroaching on their leisure time.
For existing staff – boost employee
morale and loyalty For alumni – get
them back to your organization.
Facebook Page……………………..………………………………………………………………………………………………………….
7

10. You follow people, they follow you, use it to
maintain casual contact with stakeholders, connect
to other HR specialists and share information
Twitter Feed……………………..………………………………………………………………………………………………………….
8

11. YouTube viral impact can bring
thousands of visitors to a
website in a short space of time.
It can be used for job
advertisements, internal
training, interviews,
testimonials etc.
Online Video Publish
……………………..………………………………………………………………………………………………………….
9

12. The best known site is
Wikipedia, great for internal
collaboration – think
intranets, knowledge management
and document sharing.
Internal Wiki……………………..………………………………………………………………………………………………………….
10

13. CONNECT
WITH US
Pinterest
Facebook
Twitter
LinkedIn
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12,
Kharghar,
Navi Mumbai-410210
……………………………..
Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
YouTube……………………………………