2. Why Modern KPIs?
1. Evolving Business
Landscape
2. Change in Customer
Purchase Pattern
3. Emergence of new Data
Sources
3. New Business Landscape
Businesses are no longer restricted to being brick and mortar
entities but are sprawling across the web
Business
Today and
Tomorrow
M-
Commerce
Web
Ecommerce
• Electronic and mobile commerce coupled with increased user activity
across the web is generating data reserves for businesses to tap into
4. Customer Purchase Pattern
Social Media
Internet
Shopping/
Banking
Millennial
Generation
Millennials, the internet savvy generation will soon dominate the
customer base. This generation not only builds internet companies but
also shops online and freely voices opinion on social media.
5. Emergence of New Data Sources
Social
Media
Data
Mobile Data
Web
Traffic
6. Characteristics of Modern KPIs
Predictive : Talk
about future and not
just report past from
historical data
Inclusive: Derived
from internal and
external sources
Customer Centric:
Incorporate consumer
sentiments and
opinions
Innovative : Evolve as
businesses and
customers change
7.
8. Static Social Media Metrics
Some key static social media metrics that can be
tracked:
0Reach, as quantified by the number of fans and followers
0Demographics and locations of fans and followers
0Number of mentions in the social media space
0Comments
0Re-tweets
0Traffic Data
9. Predictive Metrics
0 One prime example of a predictive metric is Customer’s Lifetime
Value, which represents total profit that can be earned from a
customer’s lifelong association with the company.
0 Being predictive in nature, this metric allows companies to
derive value by channelizing their resources on the customers
that bring maximum benefit.
10. Sentiments and Opinion Mining
0 Sentiment Analysis, or opinion mining, is the process of
identifying and extracting subjective information from a given
source, by using linguistics computation and natural language
processing.
0 The rise of various forms of online expressions enable
individuals and businesses to accurately analyze and manage
their reputation, brand and product.
11. Animatria
0 Animatria generates KPIs and metrics for companies, that allow
them to better manage their brand and product development
lifecycle.
0 To learn more:
Visit: http://animatria.com
Twitter: Animatria-Twitter
Linked in : Animatria-Linkedin
You tube : Animatria-Video
