The document describes a modular walkway design project for the London Fashion Week exhibition at the Natural History Museum. The walkway provides shelter for attendees as they queue for shows and expands opportunities for branding. It is a flexible, movable system using few modular units that can configure in many ways. The final design features curved forms, layering, colors and repetition to create an atmosphere of glitz and glamour for the event.

1. DESIGN PROJECT
Modular Walkway for the London Fashion Week
- ANIRUDH U.

2. ENVIRONMENTAL DESIGN
Inside/Outside public environment that will provide a focal point in an
urban retail district.
-For the D&AD Student Awards 2009.
EXHIBITION WALKWAY
Tarry; Pause; Step; Pause;
Turn around, wait some more & finally proceed.
The atmosphere is that of glitz and glamour - the London Fashion Week.
While you wait to enter the splendid shows, this walkway provides shelter and expands the
canvas for branding. All queues translate into visual retail opportunities.
HIGHLIGHTS
Curved Form; Layering; Colours; Panels; Repetition.
KEY FEATURES
Modular - Configurations many, units few.
Flexible - Panels of many materials and colours.
Movable - Dissemble to transport.
Utilization - Various uses, one product.
Opportunity - Potentially unlimited canvas for branding.

4. DESIGN DEVELOPMENT
Clockwise (Top-Left): Bridge of Aspiration, Covent Garden, London; Initial Ring; Extrusions & Rotations; Structure; Final Idea;
Value Addition; 3D Modular Configurations; Initial Rounded Configuration.

5. EXHIBITION SPACE ON 2 LEVELS
(Accommodating different configurations for the modules)
ENTRANCE & RECEPTION
RUNWAY
LAYOUT
Overall Plan showing Modules designed for the London Fashion Week
@ The Natural History Museum, South Kensington, London.
All measurements are in millimeters
(approximate, based on site observation only)
Scale - 1:200
TOTAL UNITS (Walkway):
Standing Module 60: 25+14 = 39.
Standing Module 30: 4+4 = 8
Turning Module 90: 2+2 = 4.
Exhibition Modules 60: 55+40 = 95.
Table Modules 60: 6.

6. MODULES - 01
L: Perspective looking from outside Exhibition Area towards Runway;
R: Night Perspective looking towards the Exhibition Area and the Natural History Museum behind.
Above: Details and Technical Measurements.
showing Walkway Module (60), Walkway Module (30), & Turning Module (60).

7. MODULES - 02
Perspectives demonstrating the Exhibition Module and the Table Module in context
showing multiple uses for the designed Module.
Above: Details and Technical Measurements.

8. ISOMETRIC VIEW
Exploded Isometric View showing variations in modular arrangement of Exhibition Module 60 on the
Ground & Mezzanine floors, and the Table Module 60 in the Ground Floor Reception Area.

9. PERSPECTIVE VIEW
Rendered perspective showing the interior of the environment created by the walkway.

10. MATERIAL SAMPLES
1) PERSPEX - Clear 000, 3mm; Lucite International.
1.5mm Clear EXTRUDED Perspex; Gilbert Curry Industrial Plastics.
2) Framing Profile - PGD 351; Gooding Aluminium.
3) Panel Dividers - PGD 351; Gooding Aluminium.
4) Formica - Aluminium Stainless 11; F7966 VEL.
5) Formica - New Burgundy; F4522.
1
2
3
4
5