Gifford Pinchot III Title: The intrapreneuring renaissance Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

1. The Intrapreneuring
Rennaissance
• The Origin of the Idea
• Early Successes
• Why Intrapreneuring Now
• How Innovation Actually Happens
• The Nature of the Intrapreneur
• Overcoming the Corporate Immune System
• The School for Intrapreneurs

2. The Origin of the Idea
1. 3 Entrepreneurial opportunities
• Bugs
• Chips
• Humans as “multi-stringed instruments”
• Entrepreneurship
2. INTRA-CORPORATE ENTREPRENEURSHIP
By Gifford and Elizabeth Pinchot Fall 1978
3.

3. APRIL 17,1982
INTRAPRENEURIAL NOW
By: Norman Macrae
“The most promising set of incentives for R and D
departments to stray down interesting byways has
been suggested by Mr. Gifford Pinchot III”

4. 1985 1994

5. Why Intrapreneuring Now
Growing need for innovation
• Faster change
• Exporting mundane jobs
• A Whole New Mind
Daniel Pink
The nature of the millennials
• Want to make a
difference
• Value freedom
• Value their creativity

6. How Innovation Actually
Happens

7. Innovation
To create and bring into use
profitable new products,
processes, services, and
ways of doing business.

8. Innovation
To create and bring into use
profitable new products,
processes, services, and
ways of doing business.

9. What We’ve Been Taught
GOALS PLANNING ACTION
VARIANCES

10. How Innovation Actually Happens
Inspiration Goals
Plan Fooling
Around
Doing
Plans
Mistakes
Action
Failure Goals
Some Other
Action
Plan
Goals
Inspiration
Inspiration
Success

11. Corporate Venture Analysis
Growth Strategy Matrix
Projected ROI
Market growth rate
Market pull
Technical feasibility
Strategic fit
Not competitive with existing divisions
"WHY SHOULD WE DO THIS?"

12. Venture Capitalist’s Maxim
I’d rather have a
class A entrepreneur with
a class B idea
than a
class A idea with a
class B entrepreneur.
Pierre Omidyar
Ebay Founder

13. The Innovation Gap
Planners
Intrapreneurs
Growth Business
Managers
Cash Cow Managers
“Liquidations”
Managers
Idea People
Scientists & Researchers
13

14. “The intrapreneur is
an essential
ingredient in every
innovation.”
- Dr. William Souder
10 year life cycle study of
289 innovations in
53 companies
14

15. The Nature of the Intrapreneur

16. Intrapreneur
• An employee who
takes on a role like
that of an
entrepreneur
• The self-appointed
general manager of
a new idea
Chuck House
16

17. Hewlett Packard
MEDAL OF DEFIANCE
CHARLES H. HOUSE
Awarded in recognition of extraordinary
contempt and defiance beyond the
normal call of engineering duty.
In total defiance of adverse market studies and
surveys concluding the existence of a worldwide
market of no more than 50 total large screen
electrostatic displays, Charles H. House, using all means
available – principally pen, tongue, and airplane to extol
an unrecognized technical contribution, planted the
seeds for a new market resulting in the shipment of
17,769 large screen displays to date.
1 April 1982
17

18. Intrapreneurs and Entrepreneurs
The Dreamers
Who Do
Thomas Edison

19. Entrepreneurial Myths
That entrepreneurs are:
• Driven by greed
• High risk takers
• Intuitive thinkers
• Dishonest

20. Facts About Promoters
Promoters are:
• Driven by greed
• High risk takers
• Intuitive thinkers
• Dishonest

21. Entrepreneurial and Intrapreneurial Facts
• Driven by vision and
values
• Moderate risk takers
• Intuitive and
analytic
• Honest rule
benders
Steve Jobs
• Internal compass
• Very persistent

22. Elizabeth Whalen:
Intrapreneurs helping inventors
• Just starting grad school
• Saw non-toxic replacement for toxic glues
• Shared purpose:
Get rid of the formaldehyde

23. Elizabeth Whalen
• Starting School
• Struggle to sell the idea
• Resistance inside and outside the company
• “Not sure how I continued”
• In school, full time job, got pregnant
• Knew it wouldn’t happen without me

24. Elizabeth Whalen
• Starting School
• Built alliance of non profits: Shared purpose in health
• Highly profitable
• Deeply satisfying
Banned Formaldehyde

25. What Made Elizabeth’s Innovation Work?
• Curiosity
• Meaningful purpose
• Whole system
thinking
• Collaboration
• Inventors
• Non-profits
• Air resources board
• Persistence
Image copyright fotopeidia 2010