This document discusses intrapreneurship and the intrapreneur ecosystem. It defines intrapreneurship as "an organizational investment into developing a structured approach to using improvement, innovation and invention to achieve something new and inspirational whether this is for social or financial returns or both." It also outlines three levels of emotional capital - individual, team, and organizational - that are important for the intrapreneur ecosystem. Finally, it identifies three core elements of emotional capital: external, internal, and intra-personal.

1. Mapping the
Intrapreneur Ecosystem
Neil Fogarty
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Email
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www.neilfogarty.com
neil@neilfogarty.com
NDF1968
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www.sparkglobalbusiness.com
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2. Intrapreneur Culture
“intrapreneurship is an organizational investment into developing
a structured approach to using improvement, innovation and
invention to achieve something new and inspirational whether this
is for social or financial returns or both”
Neil Fogarty
“Boost! Enabling Intrapreneurs”
www.neilfogarty.com

3. SparkWave™
© Spark Global Business 2011-2013

4. Spark Intrapreneur Ecosystem
© Neil Fogarty 2013

6. 3 Levels of
Emotional Capital
1.
2.
3.
Individual level – developing the emotional intelligence competencies and skills individuals need to
develop in order to function effectively in a diverse world
Team level - developing the norms and skills needed to create emotionally intelligent teams that
embrace diversity; enabling teams to use diversity to create synergistic solutions within a joyful and
respectful environment
Organizational level – identifying the principles, norms and values that need to be developed,
implemented, and communicated in order to become an emotionally intelligent organization that
succeeds in a diverse world

7. From Diverse Teams at Work, Gardenswartz & Rowe (SHRM, 2003)
* Internal Dimensions and External Dimensions are adapted from Marilyn
Loden and Judy Rosener, Workforce America! (Business One Irwin, 1991)

8. 3 Core Elements of
Emotional Capital
1.
External Emotional Capital – the value of the feelings and perceptions held by the customer and the
external stakeholder towards your business. The only way to create real profit is to attract the
emotional rather than the rational customer by appealing to his or her feelings and imagination.
Customers want to buy from organizations they like and who are like them. This creates brand value
and goodwill and results in repeat sales through customer loyalty, lifetime relationships and
referrals. In other words, the brand creates trust and recognition and is a promise and an emotional
contract with each customer.
2.
Internal Emotional Capital – the value of the emotional commitments held in the hearts of the
people within your business. It can be is seen in the energy and enthusiasm that people bring to
work to create products and solve problems. Every relationship that your business has with
everyone it touches is an asset and an investment. To build emotional wealth you must treat your
people as investors because that is what they are — intellectual and emotional investors. Every day
they bring their heads and hearts to work. And if they don’t, you won’t be in business very long.
3.
Intra-personal Emotional Capital – the level of positive, focused energy that you invest at work and
in your personal life. As a leader, you will inspire or demoralize others first by how effectively you
manage your own emotional energy and, second, by how well you mobilize, focus and renew the
collective energy of the people you lead.

9. Conflict
Trust
Dynamics
Communicate
WIIFM
Open to new
ideas
Team
Mapping
Willingness to
share
Willingness to
collaborate
Virus
CQ
Mentoring
“Boost! Enabling Intrapreneurs”
© Neil Fogarty 2013

10. Mapping the
Intrapreneur Ecosystem
Neil Fogarty
Web
Email
Twitter
Google+
www.neilfogarty.com
neil@neilfogarty.com
NDF1968
google.com/+NeilFogarty
www.sparkglobalbusiness.com
google.com/+Sparkglobalbusiness2018
spark_gb