"Noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual” environment" Keynote presented at the Intrapreneurship Conference 2013 in Barcelona
@Noam_Wekser
http://intrapreneurshipconference.com
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Noam wekser - the challenge of encouraging intrapreneurial behaviour in a “business as usual” environment
1. The Challenge of Encouraging
Intrapreneurial Behaviour in a
“Business as Usual” Environment
2. Marketing Gimmick!
Turns into a!
Profitable Reality
Take Over Local!
Business Intelligence
Market!
in 3 Months?
Overcome!
Dominos Pizza?
My Biggest!
Intrapreneurial!
Failure
3. Challenges
in a “Business as Usual” Environment
•
The Bureaucratic Theory!
•
Value for Customers and Shareholders!
•
The Intrapreneurial Challenge!
•
Worthwhile Dream vs. Reality
4. What’s NOT Working?
•
No Defined Path to Product Innovation!
•
Too Many Projects for our Resources!
•
No Strategic Alignment of Product Portfolio !
•
Missing or No Data or No Use of Data!
•
Risk Aversion is Growing!
•
Pressure of Consumerization vs. Traditional Business Processes!
•
Digital Business Models!
•
Customers’ Trust in Businesses Decline!
•
Cross-Industry Customer Expectation is Growing!
•
Organisations Disengagement from Customers!
•
Explosion of Social Media Use
6. Do’s & Don’ts
in a “Business as Usual” Environment
Processes
People
Tools
7. Do’s & Don’ts: People
in a “Business as Usual” Environment
•
Clear Call to Action!
•
Seek Out and Connect Your Innovators!
•
Project Managers to Lead Innovation!
•
Development Team to Leverage Best
Practices!
•
Deliver Recognition!
•
Recognise Recognition
People Processes
Tools
8. Do’s & Don’ts: Processes
in a “Business as Usual” Environment
•
Bravely Get Proposed Actions through RedTape and into Practice!
•
Enable Easy Knowledge Management!
•
Leverage the Value from Intellectual Assets!
•
Kill Projects Early!
•
Capture the Voice of the Customer Regularly!
•
Include Innovation, Risk-Taking an Proactive
Efforts in the Appraisal Assessment
People Processes
Tools
9. Do’s & Don’ts: Tools
in a “Business as Usual” Environment
•
Take Advantage of Enabling Technology!
•
Deliver Self-Service Configurable Reports and
Metrics Across the Organisation!
•
Collect Ideation for Collaboration!
•
Increase Active Customer Engagement
through Social, Mobile and Traditional
Channel Alignment!
•
Improve and Enhance Customer Intelligence
People Processes
Tools