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All stakeholders on board! 
Co-design your intrapreneurship 
program. 
Intrapreneurship Conference 
Dec 11 2014
2000 2007 2008 2011 2014 
Silicon Sentier 
La Cantine, 
1st Co working space 
in France 
Silicon Sentier 
1st Label Living Lab 
Le Camping 
NUMA 
Silicon Xperience
Events 
Workshops 
Acceleration Programs 
Open Innovation Programs 
100 coworkers daily 
! 
72 Startups accelerated, & 5 exits 
(since 2011) 
! 
1000 events/year
A springboard for 
entrepreneurs
Entrepreneurship is a state 
of mind
Key ingredients: 
Methodology
Key ingredients: 
Mentorship
Key ingredients: Ecosystem
A change in environment catalyzes a 
change in mindset
Our learning 
! 
• Start with a pilot 
• Look for a team not an idea 
• Involve all stakeholders in designing the 
program 
• Entrepreneurship is not a hobby
Lets co-design a program
Context
14 
Corporate Persona: A public service 
Name : Yann 
Age: 35 
Goals : Raising the bar in 
terms of the quality of 
public service 
Has 
1. A job he worked 
hard for 
2. Respect & trust from 
his team 
3. A passion for sailing 
& Woody Allen 
movies 
! 
! 
! 
I’m afraid of resting on my laurels… 
Needs 
1. To maintain his 
competitive edge 
2. Optimize time, 
money & go beyond 
delivering on his 
objectives 
3. To make more time 
for his passions 
! 
!
EX. 1 Define your roles 
(10 mins)
16 
Who do you need on board? 
! 
1. Project Pilot 
2. Participant 
3…. 
4….
EX. 2 Define the scope 
(10 mins)
! 
Sustaining 
Innovation 
! 
Disruptive 
Innovation 
Business problem 
How might we………?
Ex. 3 KPIS 
(10 mins)
20 
The program is successful if? 
!!! 
1. 
2. 
3. 
!
21 
The program is a failure if? 
!!! 
1. 
2. 
3. 
!
Ex. 4 Participant Persona 
(10 mins)
23 
Who is the program for? 
Name 
Age 
Function 
Goals 
Has Needs 
«A quote…»
Ex. 5 Journey Map 
(10 mins)
Key Milestones & Resources 
MODULE 1 MODULE 3 
MODULE 2 
DISCOVER DEFINE DEVELOP DELIVER 
SELECTION - 
PREPARATION 
WHAT NEXT? 
RESOURCES 
Methods 
User Research 
! 
Analysis 
Execution support 
! 
Prototyping 
User Test 
! Iteration 
Business Canvas 
Design 
Development 
Mentorship 
Industry knowledge - Project Management - Fundraising
Ex.6 Sweet Spot 
(5 mins)
Which territory does your program 
occupy? 
! 
Part Time 
10% 
100% 
6 mnths 
! 
Full Time 
! 
Residential 
! 
Non Residential 
! 
50% 
4 wks
Ex.7 Persona Post acceleration 
(5 mins)
29 
Persona post acceleration 
Name 
Age 
Function 
Goals 
Has Needs 
«A quote…»
Share! 
(10 mins)
Stay in touch 
gayatri@numa.paris

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Gayatri Korhalkar (Numa Paris) - Co-design your intrapreneurship program