6. Profile of the Social
Customers
Today s digital transformations
affects the very nature of how
companies interact with theri
customers and how theri
customers view them. Huge
shifts in technology are ocurring
quicky, fueling increased
volatility across extablished
business ecosystems
8. Why understanding
expectations is crutial for
customers service?
Customers services is about expectations and the
expectations that customers have today were
shaped by their previuses experiences.business
needs to meet or excced these customers
expectations.Service is praiced or critizied
beacuseof expectations .