What is a story?

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Anjali Ramachandran

Divertissement et humour Business

“I realised the importance of
having a story today is what really
separates companies. People
don’t just wear our shoes, they tell
our story.”

Blake Mycoskie
TOMS Shoes

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What is a story?

1. What IS a story? Anjali Ramachandran PHD Media @anjali28

2. Storytelling is… MAGIC

3. Storytelling is… JOURNALISM

4. Stories are… CITIES

5. Storytelling is… MUSIC

6. Storytelling is… ACTIVISM

7. “I realised the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.” Blake Mycoskie TOMS Shoes

What is a story?

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