The Marketing Quiz

The Marketing Society of MIB
presents

The Quiz
21st March 2012
2 PM
Department of Commerce, Delhi School of Economics

www.hachetteindia.com
RULES
• 30 questions
• No negatives
• Use of unfair means (googling, peeping into
others’ sheets) will lead to disqualification
• Part Points at QM’s discretion
• Any dispute will be taken care of after the quiz

1.
• X attended boarding schools in Himachal Pradesh, before graduating
in commerce from St. Xavier's College, Calcutta. He then took a loan
of Rs.20,000 and completed his MBA from The University of Texas
at Austin. He also trained to be a pilot, a result of his childhood
dream of flying for the Indian Air Force. He is a trained sitar player
and enjoys classical music. He also applied to train as an actor at the
Film Institute, Pune, but didn't follow it up as he then believed it not
to be a serious job, as reported by Rediff.com. He was also drawn
towards a picture of Swami Vivekanand in an advertisement by the
Ramkrishna Mission, and decided to be a monk, but did not do so
due to strong advice by his family and a Swami in Chicago.
• After his MBA in 1974, he worked in Chicago for two years for the
Detex Company, before returning to India, where he worked for a
logistics provider Lee and Muirhead] In 1984, he quit the job to start
his own air freight company based in Kolkata. He also started a
consumer protection centre
• Who? (Recently in news)

www.hachetteindia.com 2.
Connect and name them.
They will be new members to a list in India.

www.hachetteindia.com 3
A company from Europe sued this restaurant from
Las Vegas for plagiarizing their logo.
Name the company.

4
Which company’s conference? and something ‘new’ ,
i.e. a major change was announced in this conference.
Name both.

This is list called ‘40 under 40’ by Fortune. Name X and Y.
1 Sergey Brin 36 Google
1 Larry Page 36 Google
2 Mark Zuckerberg 25 Facebook
3 James Murdoch 36 News Corp.
4 X 33 Y
5 Biz Stone 35 Twitter
5 Evan Williams 37 Twitter
6 Tiger Woods 33
7 Jonathan Gray 39 Blackstone
8 Jason Kilar 38 Hulu
9 John Arnold 35 Centaurus Advisors
10 Marc Andreessen 38 Netscape, Opsware, Ning,
Andreessen Horowitz

• WPPED CREAM AWARDS ?
• Eligibility and field?
• 2 points

• Made in America  Walmart
• Made in Japan  Sony
• Made in Korea  ??

• Name them

The Grumpy - @grumpyBBboy
The Cynic - @cynicBBboy
The Drama King - @dramaBBboy
The Whiner - @whinyBBboy
The Funny Guy - @funnyBBboy

What are they collectively known as ?

10
• www.stat.us will redirect you to which website?

11
• Z was first set up in undivided India in 1920 by a Hindu
Punjabi, Kundan Lal Gujral. Following the partition
between India and Pakistan, Gujral found himself one
among many Hindu refugees fleeing the rioting and
upheaval by moving to India. He moved his restaurant to
Delhi in a place called Daryaganj. Kundan Lal Gujral is
famous for inventing tandoori chicken. He also invented
other Indian dishes, such as butter chicken and modern
dal makhani.
• One of the favorites of Nehru this place was called as
‘pride of India’ by Nehru.
• What?

• Which company’s ticker symbol on the NYSE is
‘PZZA’ ?

• X a great in his field was given a nickname Y by
his school friends because X’s father used to
work for the Z brand. X later also endorsed Z.
The ads showed his mother calling him Y.
• Give me X,Y,Z.
• No part points.

• Luxo Jr. (small) and senior(large) are playing with a small
inflated rubber ball, chasing it and trying to balance on
it, as Luxo (large) reacts to these antics. The ball
eventually deflates due to Luxo Jr. jumping on it; Luxo Jr.
is admonished by Luxo, who then finds Luxo Jr. playing
with an even larger ball, as Luxo just wonders.

• This is a scene from a short film from 1986.
• Luxo Jr. is now the mascot of a company which is
pioneer in its field.
• ID the company.

• Which brand’s new logo is called ‘the punch’ ?

• began simply as a way to tell one person's cattle
from another by means of a hot iron stamp.
• What word?

• Connect.

• Connect

• X was previously known as Foodiebay.com. The brand
name was changed due to a possible move outside of the
food vertical and also to avoid a future conflict with
eBay, because the earlier brand name Foodiebay contained
‘ebay’ in it.
• Foodiebay was started by Deepinder Goyal, a graduate from
IIT Delhi. The journey to the present-day X started as a
small exercise to help his colleagues negotiate huge stacks
of menu cards with ease. It was in 2008 when he was
working with Bain and Company, a management consulting
firm, when he put all menu cards in his office on the
internet
• The founders say that the word X means a Y with a Zing.
• Give X.

ID

Founder of the company? He
was famous in some other field
previously.

• What was launched on 5th May (5/5) and was
named after lucky no. of the founder and
became the no1 seller afterwards?

• Which company started as a playing card
company in 1889 in Japan and literally means
‘Leave luck to Heaven’?

• Intel after devising a number of
microprocessors was facing the problem that
numbers like 4086,8086 cannot be trademarked.
Hence they came up with ‘something’. What?

25
• In Britain they are called
‘french letters’.
• It has also been
speculated to be derived
from the Italian word
guantone, derived from
guanto, meaning glove
• In North America they
are also commonly
known as prophylactics
• What am I talking about ??

• Google Play is the new name of ? (2 words)

29
• The term Internet Xis used
to describe a concept that
spreads via the Internet.
The term is a reference to
the concept of Xs, although
the latter concept refers to a
much broader category of
cultural information. The
earliest known usage of the
word X is in the book The
Selfish Gene by Richard
Dawkins published in 1976.

www.hachetteindia.com FIN
• Quiz prepared and conducted by Ankit Soni
• Facebook.com/iamankitsoni

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