Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.

1. Some tips on BACK
LINKS
and their
IMPORTANCE

2.  Backlinks are the easiest ways to build site rankings. You
save effort and time because the work is quite simple and
targeted, as long as you know exactly what to do.
 They save time, money and effort compared to other
techniques in SEO.
 They are very simple and also saves money as you pay much
lower compared to those you do with text ads, video
ads, link purchases, affiliate programs and some other
marketing campaigns.
 The benefits of these links are the following: increase page
rank, increase traffic, increase website’s popularity, long
term sustainability, and enhanced search engine
optimization.

3.  The increase of a page rank means the possibility
of improving your website’s visibility in any of your
main keyword search engine’s results.
 Your websites traffic will then increase from how
many visitors who have visited your website by
searching for your major keywords on every major
search engine.
 Once your websites gained some immense
popularity, it will always be visible on the results of
first or second page for a search query related to
your websites niche.

4.  One of the most popular techniques to build backlinks is to
put the links directing to their site in a forum or blog with
information related to your niche.
 Backlinks should be always related to a certain website.
 It is not just important to have great numbers of
backlinks, but those backlinks built also need to be high
quality backlinks so they have more importance in
directing people to your site.
 Other SEO services of SEO companies are offering written
unique content for a website such as articles, blog
posts, etc. A website cannot increase traffic if an article is
not originally written.

5. Here are a few things you can do to get good quality backlinks:
o Produce lots of quality content
o Promote and market your existing content
o Publish articles and blog posts on other content-intensive websites
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and blogs.
Question answering sites
Blog Commenting
Forum Posting and Participation
Social Bookmarking
Social Networking Sites
Video Marketing
Article Marketing & Document Sharing
Guest blog posting
Press Releases
Contacting the blogger, vlogger, or site owner with an offer they can't
refuse

6. CALL
TO
ACTION

7. A call to action provides…
 Focus to your site
 A way to measure your sites success
 Direction to your users
Having an effective call to action is an essential
part of any website. A call to action is not just
limited to ecommerce sites. Every website should
have an objective it wants users to complete
whether it is filling in a contact form, signup for a
newsletter or volunteering their time.

8.  Before a user is willing to complete a call to action they
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have to recognise the need. First identify a problem and
present a product that solves that problem.
Offer a little extra
Have a small number of distinct actions
Use active urgent language
Get the position right
Use white space
Use an alternative colour
Make it big
Have a call to action on every page
Carry the call through

9. Conclusions
An effective call to action is the linchpin of a
successful site and involves drawing together best
practice in usability, creative visual design and
powerful copy writing.
However, if it is done right it can generate real
measurable return on investment and in the current
economic climate that is what we all want.

10. What is
CONTENT
MARKETING????

11. Content marketing is any marketing format that involves
the creation and sharing of media and publishing
content in order to acquire customers. Content Marketing’s
basic premise is to “provide some valuable information or
entertainment – “content” – that stops short of a direct
sales pitch or call to action, but which seeks to positively
influence a customer in some way.
This information can be presented in a variety of
media, including news, video, white
papers, ebooks, infographics, case studies, howto's, Q&A’s, photos, etc.

12.  Content is referred to as “original” by its publisher if the
publisher created it or paid for its creation.
 A related trend is Curation, in which content is selected
from one place, and put onto another. The downstream
publisher may or may not have explicit rights to use the
curated content.
 There are various means to publish the content:
 Social Platforms: Facebook, Twitter, and MySpace
 Search Engines: Google, Bing, Yahoo and AOL
 Content Sharing Tools: Pinterest, Yelp, and Pixable
 Content Discovery Platforms: Outbrain
 Media
 Syndication(same content on multiple sites, destinations or
platforms. PR Newswire)

13. How does the Google search engine work?
With software programs called “Googlebots,” Google is
unceasingly navigating the web in real time before end-users
even enter their queries in the search box.
Once the crawler visited a page, copied the content and followed
the links from the page to the pages linked to it, the Google
processes these and generate an index. The index is distributed
into manageable units and kept through a huge network of
computers throughout the world.
Words entered in the Google search box will be sent to Google
machines and compared with all the documents stockpiled in
their index to classify the most relevant matches.

14. Here are the ways you can strengthen your site and
increase your online visibility:
 Strong Hosting
 Optimize Your Website
 Take Advantage of Social Media Optimization
 Get Your Visitors Involved
 Emphasize Usability in Your Design