2. Communication Skills
Technology
“ We are laying the foundations for an international highway
system. We are moving toward the capability to
communicate anything to anyone, anywhere, by any form –
voice, data, text or image – at the speed of light.”
- Megatrends 2000
Yesterday, communication was through sounds, gestures
and pictures.
Today, communication is a mix of conventional skills and
new age technology.
Tomorrow’s communication is set to be increasingly
electronic and dehumanized.
3. Communication Skills
Technology
• Intranet, Internet, Website, E Mail, E Commerce, K Hub
• Video Conferencing / Teleconferencing
• Mobile / SMS/ Telephones
• TV / Radio
• Fax / Scanning
• Softwares & Systems like SAP
4. Communication Skills
Advantages
• Speed
• Simplified
• Cost effective
• Real time information
• Eliminates hierarchical levels
• Communication at global level
• Easy to store & retrieve data
• Great interaction with stakeholders, ex. CRM, SRM,
B2B etc
• Solution for space crunch/ High mobility
• Bridge language barrier
5. Communication Skills
Technology
Setbacks
• Information Overload
• Relying on E mails rather than direct communication
• Limitations on Retention/ Recall value
• Approach tends to be superficial
• Costly at times
• Unemployment
• Need continuous up gradation
6. Communication Skills
1. The advent of technology has added new dimensions to
the range, speed, methods and modalities of personal
and business communication. Internet, laptop, mobiles
and personal computers have started impacting
business communication in urban and even rural areas.
2. Today, there is a much greater choice of channels and
instruments. E-mail, internet, communication networking
systems, data processors, tele and video conferencing
have brought about greater speed and efficiency to the
process of communication.
3. While all these new channels and instruments have to
be advantageously used to make communication more
effective, care should be taken to avoid overload and
infrigement of privacy.
7. Communication Skills
4. Beyond good words and nice gestures, businesses
need to have the right set of values or overriding
principles. Progressive organizations, therefore,
articulate values and lay emphasis on the ethical
aspects of business.
5. Communication, to be effective, should take cognizance
of the fact that businesses are perpetual entities, and
should establish a long standing relationship.
6. When it comes to advertisements, the vision document,
or the mission statement, the core business principles
and values should come through clearly.
7. A sense of fair play is an important value that should
permeate communication and customer relations.
8. Communication Skills
8. As organizations progressively move towards higher
levels of corporate governance, business
communicators should ensure fairness, honesty and
transparency.
9. Adequacy, transparency and consistancy are the three
cardinal principles of communication that an
accomplished communicator should endeavour to
highlight.
10. Well drawn up policy documents help ensure clarity and
effectiveness in communication. Both in terms of
strengthening positive developments as also in
containing the negative strokes, communication has a
vital role to play.
