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1. Christ University
Bangalore – 29
Department of Management Studies
Bachelor of Business Management (BBM)
2013-2014
Semester :5 th
Subject: STRATEGIC MANAGEMENT
Subject code: BBM533
COURSE DESCRIPTION:
An Organization consists of different departments and processes. Managers at all level must understand
how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the
functional areas of business and presents a cohesive strategic management model from a strategic
perspectitive. It provides and insight on the strategy adopted by the companies in response to
environmental change. The course provides a comprehensive and integrated presentation of current
strategic management thinking in a clear and succinct format.
Learning Outcomes:
 To explain the strategy adopted by the companies in response to environmental changes
 To understand the manner in which strategic and competitive advantage is developed.
 To study various methods and techniques for internal analysis.
 To observe how positioning of the firm in the industry help to determine the competitive
advantage.
 To explore the tools and technique for strategic analysis o understand different business
strategies
 To study the interrelationship of formulation and implementation.
 To examine how strategic management contributes to effective corporate governance of an
organization
 To study the importance of values and ethics in Business
Level of Knowledge:
This subject fundamentally focuses on providing knowledge in the area of the different strategies that an
organization that can be adopted in a given situation and its strategic implications. It provides insight on

2. different theories like resource based view, value chain analysis, 5 Force Analysis etc. which can be
applied to a real life business situation.
Name of the Teacher Section
Ms Jimmy Sam A
Mr. Joggy Mathew B
Mr Sri Ram & Ms Shivkami C
Ms Shivkami D
Essential Reading:
Rao, V. S. P., & Krishna, V. H. (2009). Strategic management:text and cases. (5th ed.). India: Excel
Books.
Prescribed Text for further reading:
Hill W.L., C., & Jones R., G. (2010). Strategic management: An integrated approach. (9th ed.). South-
Western: Cenage Learning.
Jay ,B.Barney & William S. Hesterly.(2011).Strategic Management & Competitive Advantage:
Concepts & Cases(4th
ed.).Prentice Hall
Dess G., G., & Eisner B., A. (2012). Strategic management: Creating competitive advantages. (6th ed.).
McGraw-Hill.
Pearce A., J., & , (2009). Strategic management. (10th ed.). McGraw-Hill.
Hunger , J. D., & L.Thomas, W. (2000). Strategic management. (7th ed.). Prentice Hall.
Hitt , M. A., Ireland, R. D., & Hoskisson, R. E. (2007).Strategic management:competitiveness &
globalization(concepts & cases). (7th ed.). Cenage Learning.
Thompson. (2007). Crafting & executing strategy: The quest for competitive advantage. (7th ed.).
McGraw-Hill.
Note: The subject is a 75 hour paper comprising of 5-hour classes a week.
Unit Topic Date of
execution
No. of
hours
required
Lecture flow Remark
s

3. 1.STRATEGIC
MANAGEMENT
Defining
strategy, levels
at which
strategy
operates
6/6&7/6 2 Ice breaker:
Business situations
+Lecture
Approaches to
strategic
decision making
10/6&11/6 2 Exercise:
Application of
different
approaches to
different situations
The strategic
management
process
12/6 & 13/6 2 Lecture+ Flow
chart presentation
Strategic intent:
Vision, mission
and objectives
17/6&18/6 2 Team Exercise:
Different groups
will play a role of
business groups and
each groups will be
asked to identify a
vision and mission
statements for their
business entities
2.
ENVIORNMENT
AL ANALYSIS
The
organizations
environment
External and
internal
environment,
components of
external and
internal
environment
19/6 & 20/6 2 Case Analysis:
Forces that affects
the Industry
Environment
scanning
21/6&24/6 2 Team Exercise:
Teams will be
asked to identify a
particular industry
of their own choice
and has to analyze
various forces
posing threats and
opportunities
Organizations
responses to the
25/6 2 Lecture + Examples

4. environment
3. INDUSTRYAND
RESOURCE
ANALYSIS
A framework
for industry
analysis,
Michael porter’s
analysis,
usefulness of
Industry
analysis
26/6,27/6&28/6 3 Situation
analysis+lecture
Competitive
analysis: Forces
shaping
competition in
an industry,
interpreting the
five force model
1/7& 2/7 2 Same as above
Strategic group,
and competitor
analysis
3/7&4/7 2 Exercise: Students
would be given 4
different business
situations and will
be asked to do
competitor analysis
Internal
analysis:
Resource based
strategy, the
resource based
view,
Resources,
capabilities and
competencies
5/7&8/7 2 Activity + lecture
approaches to
internal
analysis,
carrying out
SWOT
9/7&10/7 2 Activity + lecture
4. STRATEGY
FORMULATION
AND CHOICE
Corporate level
strategy:
Introduction
11/7 & 12/7 2 Lecture + Examples
Grand
strategies,
Growth/Expansi
on, strategy,
Diversification
Strategy
16/7,17/7&18/7 3 Case study

5. Stability
strategy
Retrenchment
strategy,
combination
strategy, The
balanced score
card
CIA –II
SUBMISSION
----------- ----------------------
5. CORPORATE
RESTRUCUTRIN
G
The concept of
corporate
restructuring
19/7 & 22/7 2 Caselet+Lecture
The process of
restructuring,
mergers and
acquisition
23/7 & 24/7 2 Lecture
Takeovers, co
operative
strategies
25/7,26/7 &
29/7
3 Simulation: Using
cooperative
strategies/takeovers
the participants
have to turnaround
the situation of loss
making to profit
making
Reasons for
strategic
alliances
Risks and costs
of strategic
alliances
30/7 & 31/7 2 Situational analysis
+ Lecture
Mid-sem exam 2/8 to 10/8
6. GLOBAL
STRATEGIES
Globalization,
risks, global
expansion
strategies
13/8&14/8 2 Lecture + examples
The MNC
mission
15/8 1 Same as above

6. statement,
deciding which
market to enter
Market entry
strategy
International
strategy
16/8 1 Same as above
Competitive
advantage
Business level
strategy
,19/820/8&21/8 3 Situational Analysis
7.STRATEGY
IMPLEMENTATI
ON AND
FUNCTIONAL
STATEGIES
Strategic
analysis and
choice
Issues in
strategy
implementation,
22/8&23/8
26/8 &27/8
2
2
Same as above
Lecture
Activating
strategy
resource
allocation,
28/8 & 29/8 2 Game +
lecture(with limited
resources the
participants have to
achieve the targets
given to them)
Strategy-
structure
relationship,
29/8 1 Lecture + examples
The functional
structure&
Divisionalisatio
n,
30/8 & 2/9 2 Same as above
8. STRATEGIC
BUSINESS UNITS
(SBU)
Behavioural
issues in
strategy
implementation
3/9 & 4/9 2 Case study

7. Operational
strategy,
financial
strategy,
Marketing
strategy and
Human resource
strategy
5/9&6/9 2 Group Activity:
Each group have to
prepare financial,
marketing ,human
resource and
operational strategy
for the product line
given to them)
9 STRATEGIC
LEADERSHIP
AND CONTROL
.
Strategic
leadership and
competitive
advantage
9/9 & 10/9 2 Game + Lecture
CIA-III
SUBMISSION
-------- --------------------
Strategic
evaluation and
control:
Importance,
barriers,
Evaluation
criteria, strategic
control
11/9,12/9&13/9 3 Situational analysis
+ Lecture
Evaluation
techniques for
operational
control
16/9&17/9 2 Lecture + examples
The control
process,
characteristics
of an effective
control system
18/9 1 Same as above
10 STRATEGY
AND
TECHNOLOGY
MANAGEMENT
.
Designing a
technology
strategy
19/9 & 20/9 2 Video presentation
on how companies
have grown through
technological
innovation as a
strategy
Technology
forecasting and
R & D
Strategies
23/9 & 24/9 2 Lecture + examples
Strategies for 25/9 & 26/9 2 Situational analysis

8. acquisition and
absorption of
technology
Emerging
issues: Social
audit
27/9 1 Lecture + examples
Learning Activities:
Lecture led discussions, Case studies, Movie Reviews, self-assessments exercises, role plays, group
discussions, team based activities, games and research papers based review.
Assessment:
Grading in the course will be dependent on CIA’s (30%), Mid Term (25%), End Term (40%) and
attendance (5%). CIA’s are opportunities to engage in the course and learn continuously as the course
progresses, and will have multiple components.
CIA components:
1. Multiple Choice Quizzes (10Marks)
This component tests familiarity and understanding the content of the course. Students who regularly
attend classes and read the text and other relevant materials will be able to do well in the Quiz.
Parameters for the assessment:
Correct answer for the question (1mark each)
Methodology: Moodle test
2. Article Review (15 Marks)
The purpose of Article Review is to develop their critical skills and analytical skills and to enable them
to contemplate on various topics.
Parameters for the assessment:
Critical analysis (5marks)
Content (5marks)
Sources used (5 marks)
Methodology: Written Assignment
3. Team based activities (20Marks)

9. The purpose of this component is to help the students to build on their interpersonal skills,
communication skills, decision making skills, time management, and resource management and to
enable them on how to develop strategies.
Parameters:
Team contribution (5marks)
Execution (5marks)
Clarity (5marks)
Time management (5marks)
Methodology:
 Group of 6 will be formed
 Elements that students can use for the presentation on a topic are Movie Reviews, Games,
Simulation, Panel discussion and Role play
 Each team would be given 5 to 7 mins to present on their topic
 Topics for the presentation would be given to the students in advance
4. Situational Analysis (10 Marks)
The purpose is to surface on the ongoing issues encountered by the organizations related to low growth
and sales, customer dissatisfaction, labor turnover, low profit, loss making situation, opportunities and
how these situations can be dealt with, by adopting suitable turnaround strategies, growth and
diversification strategies. This component focuses on developing students analytical and decision
making ability.
Parameters:
Conceptual clarity (5 marks)
Analysis (5 marks)
Methodology:
 5 different topics would be uploaded on Moodle
 Students have select any one topic for the purpose of analysis
 Based on the content posted the students’ performance would be evaluated
5. Class participation(5marks)

10. As a part of continuous internal assessment students would be evaluated on regular basis based on their
level of participation. Students would be marked based on the contributions given by them during the
class hours.