What coworking is teaching us about the new economy

The New Economy
Five trends driving a better world

Tony Bacigalupo • tony@nwc.co • @tonybgoode

tony@nwc.co • @tonybgoode • businessofcommunity.com

Coworking spaces:
2,498


Local support network for
the new workforce


5 major trends


from Industrial Production
to Creative Output


“The only way forward is
to make all jobs creative
jobs, infusing service work,
manufacturing work, farming, and
every other form of human endeavor
with creativity
and human potential.”

Richard Florida, “Rise of the Creative
Class”


from Owning
to Sharing


“Now, a new era of sharing-based businesses
is beginning. Businesses as big as Netflix or
Zipcar, and as small as a guy who rents
Christmas trees, have figured out there is gold
in giving people convenient access to shared
goods.”

Lisa Gansky, “The Mesh: Why the
future of business is sharing”


from Financial Profit
to True Prosperity


Business says: “I’ll offer you a product
or service, in exchange for your
currency. You will have more.”

Betterness says: “Through the act of
exchange, I’ll ignite your human potential. You
will be and become better—fitter, smarter,
closer, wiser, tougher, humbler, truer, wealthier
in terms that add up
to a life meaningfully well lived.”

Umair Haque, “Betterness: Economics
for Humans“


from Suburbanism
to New Urbanism


“Fighting congestion is not about convenience;
it is a fight to ensure that
the city can fulfill its most basic function of
bringing people together.”

Edward L. Glaeser, “Triumph of the
City: How Our Greatest Invention
Makes Us Richer, Smarter, Greener,
Healthier, and Happier”

from Employed
to Independent


The independent
workforce:


The independent
workforce:

1 billion

Deskwanted 2013 survey


The independent
workforce:

1 billion
with a ‘b’

Deskwanted 2013 survey


Where do you fit in?


People do things a certain way "because
that's the way to get them done" instead
of "because we believe them right."

Compromise, going along with others, the spirit
of committees and all that it implies-- in
metropolitan areas, these characteristics have
been made to appear adult, mature, well-
adjusted.


But euphemisms do little to disguise the fact
that people who do things because that's
the way to get along with others, instead
of doing what they believe in, do it
because it avoids coming to terms with
their own self, and standing on it, and
confronting others with it.


It is easy to defend this weakness of character
on the grounds of expediency.

But however many excuses are made for
it, in the end weakness of character
destroys a person; no one weak in
character can love himself.

The self-hate that it creates is not
a condition in which a person
can become whole.


By contrast:

The person who becomes whole states his
own nature, visibly and outwardly, loud
and clear, for everyone to see.

He is not afraid of his own self; he stands up for
what he is; he is himself, proud of himself,
recognizing his shortcomings, trying to change
them, but still proud
of himself and glad to be himself.

- Christopher Alexander, “A Pattern
Language”


State your own nature, visibly
and outwardly, loud and clear,
for everyone to see.


Be not afraid of your own self. Stand
up for what you are.


Be yourself, proud of yourself.


Recognize your shortcomings.
Try to change them.


But remain proud of yourself
And glad to be yourself.


What coworking is teaching us about the new economy

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