1. Anna Samantha Imperial MD 070020 ASMPH YL8 MD- MBA Medical Print- Ad Based Marketing January 17, 2011 10 Step Marketing Plan: Anchor Shape- up Low Fat Milk

5. Positioning to the Primary Target Market Part 1: Steps 1 to 5

7. Part 2: Buyer’s Needs, Wants and Expectations I need to be healthy! I can push myself to the limits! Confidence comes with feeling good about myself.

14. The Marketing Mix Strategy Part 2: Steps 6 to 10

24. Summary

27. Anna Samantha Imperial MD 070020 ASMPH YL8 MD- MBA Medical Print- Ad Based Marketing January 17, 2011 10 Step Marketing Plan: Anchor Shape- up Low Fat Milk