The document discusses building a healthier burger option by finding alternative components to the standard bun, cheese, and patty that contain fewer calories, fat, and carbohydrates. It shows the nutrition facts for the current bun and an alternative lower calorie bun, the current cheese and a lower calorie alternative, and compares the totals for the standard best selling burger versus a new "Better Burger" made with the alternative lower calorie components. The goal is to create a healthier menu choice for health-conscious customers while still offering a burger.
Build a Healthier Burger with Lower Calories, Fat and Carbs
1. Building a Better Burger
Making our best-selling burger into a
healthier menu choice
2. Problem and Solution
Problem: health-conscious
customers avoid our burger Solution: Find alternative
because of the calories, fat, components for the burger
and carbohydrates it that have less calories, fat,
contains and carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260 Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: Carbohydrates:
45 g 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less.
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.