1. Building a Better Burger
Making our best-selling burger into a
healthier menu choice
2. Problem and Solution
Problem: health-conscious Solution: Find alternative
customers avoid our burger components for the burger
because of the that have less
calories, fat, and calories, fat, and
carbohydrates it contains carbohydrates
11/30/2012 Anna Kamp 2
3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260 Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: Carbohydrates:
45 g 27 g
11/30/2012 Anna Kamp 3
4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
11/30/2012 Anna Kamp 4
5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
11/30/2012 Anna Kamp 5
Notes de l'éditeur
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less.
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.