Brief summary of previous edition Wroclaw Career EXPO.

1. REPORT
WROCLAW CAREER EXPO
NOVEMBER 2012

2. WROCLAW CAREER EXPO 2012
JOB FAIR NEW DIMENSION
The Company Career EXPO Poland ( and simultaneously the job
fairs Wroclaw Career EXPO) was officially founded on 1 June 2012.
It was for us extremely intensive half-year, filled with hard work,
negotiations, consistently implemented plans, as well as
implementation of the new ones, often risky ideas. For several
years, we have been watching polish and foreign market - a lot of
unused golden opportunities and so many mistakes had been
a pretext to introduce something new and fresh to the job fair
segment. The event like Wroclaw Career EXPO. This happening is
in many ways different from the other trades. One of the most
important changes was the way out of the campuses’ area to
a neutral object<bez przecinka> which had to influence (and in
fact influenced) on the diversity profile of visitors. According to
statistics, Wroclaw Career EXPO was visited by approximately
70% of students and just-graduates, but also about 30% of
professionals who had already gained their work experience.
Another innovation that we have introduced - a need for
registration - was supposed to be a perfect remedy for the casual
visitors – with a full consciousness we can say that anyone who
visited the exhibition on November 14 knew what they are and how
should they be prepared for them. At the same time we
established the exact number of registered participants - 3007.
This fact gives us a strong basis for planning another events and
performing reliable statistics. We have also a possibility to have
contact with every single participant which gives us a brand new
opportunities and challenges in the future. We are very proud of
the fact that we have won the trust of both visitors and businesses,
and that our event resulted in mutual satisfaction. Above all, we
are pleased that the success that we have achieved gives us
a strong basis for continuous improvement and making the
Wroclaw Career EXPO in the near future - we are sure of that- will
become the market leader in job fairs. The only one which has
a positive effect on the competitiveness of similar events and sets
the highest quality standards. The next edition is scheduled for
9 April 2013. As a result of the fact that the event has become quite
popular we will also change its location - it will be hold in the main
building of the Centennial Hall.

3. OPINIONS
OF COMPANIES:
These job fairs are one of the best We evaluate ver y positively our
organized ones I’ve ever been to. participation in the Career EXPO and the
whole cooperation with the organizers of
Małgorzata Zawada, PwC
the job fairs. Success of fairs resulted not
What is most appreciated in cooperation only in the wide promotion of the event
with the Career EXPO organizers is and the great interest of participants, but
primarily their openness, commitment also the professional approach to the
and a great attitude of "everything is business partner.
possible ", by which we were able to jointly Getin Noble Bank
complete all objectives assigned to the
project. OF PARTICIPANTS
Maria Pacanowska, AmRest
We are very pleased to have participated Huge professionalism: excellent
in Career EXPO - the level of its promotion resulted in a sensational
organization, high turnout enthusiasm of turnout! Good luck with the next edition
both, participants and the organizers - Career EXPO 2013!
surpassed all our expectations. Keep it
Daniel Zieliński, Uniwersytet Wrocławski
up!
Matylda Siuta, Techland

4. PARTNERS
Strategic Partner
Supporting Partners
Honorary Partners
Media Partners

5. ALL EXHIBITORS
1. AAM Poland Sp z o.o. 31. Krajowy Rejestr Długów Biuro Informacji Gospodarczej S.A.
2. Active Strategy 32. KarierawFinansach.pl
3. AmRest Sp. z o.o. 33. Komisja Europejska, Parlament Europejski
4. AtoS IT Solutions and Services Sp. z o.o. 34. KRUK S.A.
5. Bank Pekao SA 35. Leroy Merlin Polska Sp. z o.o.
6. Biletyberlin.pl 36. NBC Sp. z o.o.
7. Biznes Dolnośląski 37. NeuroSYS
8. BLStream Sp. z o.o. 38. Nokia Siemens Networks Sp. z o.o.
9. BNY Mellon 39. NUTRICIA Zakłady Produkcyjne Sp. z o.o.
10. Camp Leaders Poland Sp. z o. o. 40. Okręgowy Inspektorat Pracy we Wrocławiu
11. Capgemini Software Solutions Center 41. Oriflame
12. CIMA (Chartered Institute of Management Accountants) 42. Polska Grupa Merchandisingowa Sp. z o.o.
13. Credit Suisse (Poland) Sp. z o.o. 43. Powiatowy Urząd Pracy we Wrocławiu
14. Electrolux Poland Sp. z o.o. 44. PRAN sp. z o.o.
15. Endress+Hauser Polska Sp. z o.o. 45. Protea Sp. z o.o.
16. Euro Bank S.A. 46. proTRADER Sp. z o.o.
17. Eurostudent 47. PwC
18. FagorMastercook S.A. 48. Randstad Sp. z o.o.
19. Frankonia-Poland Sp. z o.o. 49. Red Sky Sp. z o.o.
20. Geoban S.A. Spółka Akcyjna Oddział w Polsce 50. Samsung Poland R&D Center
21. GetBack S.A. 51. SMT Software S.A.
22. Getin Noble Bank SA 52. Snow Motion
23. GoldenLine Sp. z o.o. 53. Solaris Bus & Coach S.A.
24. Grupa Osadkowski 54. Stowarzyszenie Studenckie WIGGOR - Karierosfera
25. Grupa Pracuj Solutions Sp. z o.o. 55. Techland Sp. z o.o.
26. HAYS Poland Sp. z o.o. 56. UTC Aerospace Systems
27. Hewlett-Packard 57. WABCO Poland
28. IBM Global Services Delivery Centre Polska Sp. z o.o. 58. Wielton S.A.
29. ING Bank Śląski S.A. 59. Wojskowa Komenda Uzupełnień we Wrocławiu
30. International Experience Canada - Ambasada Kanady 60. Work Service S.A.
61. Viessmann Research & Development Center

6. PROMOTION
MEDIA RELATIONS and E-PR
Skillfully and consistently maintained dialogue with the
media is one of the most effective promotion tools. For the
purposes of promotion of Wroclaw Career EXPO we were in
constant contact with approximately 500 journalists from
more than 200 editors from the Lower Silesia and the entire
Poland. Press releases about the event were delivered
regularly, which resulted in numerous publications, mainly
in the local and student media. We cooperated closely with
seventeen media (Gazeta Wroclawska, Biznes Dolnoslaski,
Eurostudent, HRStandard, Employer Branding Institute,
GoldenLine,Pracuj.pl, QBusiness.pl, DlaStudenta.pl,
Kluczdokariery.pl, Students.pl, StudentNews.pl, ESKA, AMS,
Te l e w i z j a D o l n o s l a s k a T E D E , K a m p u s T V ,
KarierawFinansach.pl), giving most of them the title of our
Media Partner. Their task was greater involvement in the
promotion, such as placing banners on their websites,
sending newsletters containing information about Wroclaw
Career EXPO, or publishing dedicated graphics.
105
The total number of those
90 publications in the media was
more than 200, including:
105 - mentions on the Internet
90 - radio emissions
5 - mentions in the press
5 2 2 - reports in the television The list of all the publications can be found

7. Due to activities on the Internet in a few months <bez
‘around’> Wroclaw Career EXPO began to create large,
engaged community of young and ambitious people. Every
day we dialogue with them throught a few social media
channels. In less than four months our Facebook profile
liked nearly 1300 people, a group of dozens of experts keeps
our actions on GoldenLine, we do not resign even from a bit
less popular in Poland: Twitter, Google Plus and LinkedIn.
Keeping interest in the event has also taken place in
student services and industry, as well as forums and
universities. A week before the event we launched a movie
promoting it, which at the same time started Wroclaw Career
Expo’s channel on Youtube. After a while it turned out that
one of the Internet users voluntarily developed their
individual concept for a movie that promotes our job fairs.
Both movies you can see on our channel:
>> Visit us also at:

8. PROMOTION
OUTDOOR and PROMOTION TOUR
Outdoor campaign, we started a month before the event, but
the greatest intensity it took two weeks before the job fairs. It
consisted of a number of key elements which are mentioned
below:
Outdoor in numbers:
10000 leaflets
400 posters on trams
200 posters on poles
300 posters in campuses
30 citylights
1 banner in the hall IASE
1 spot

9. Three weeks before the Wroclaw Career Expo started To view the presentation and the content of both brochures,
a direct promotion, consisting mainly of informing students click on the cover:
on campuses about the event, as well as distributing the
promotional materials (both on campuses and in the city), FAIR GUIDE
including:
> Fair Guides (6,000 printed catalogs with descriptions and
instructions for exhibitors about the exhibition)
> leaflets
> Gadgets (notebooks, pens, key chains, stickers, candy) In
addition to the printed Fair Guide have also prepared other
material – Career Guide, which included practical advice
connected with the issue of career and the future of young
people included in the form of twenty interesting articles.
CAREER GUIDE

10. TRAINING
During Wrocław Career EXPO 9 trainings
were conducted by the companies
cooperating with us. They were attended by
about 430 participants. Training topics:
1st How to stop time: manage yourself
effectively in time - AmRest
2nd Pimp your CV! - Hewlett-Packard
3rd Art of achieving your goals - PwC
4th How to get a job at Hewlett-Packard
(and not only there) - Hewlett-Packard
5th Career in the EU institutions - the
European Commission
6th Commercial Vehicle Braking Systems-
WABCO
7th Discover Nokia Siemens Networks -
NSN
8th How to discover talents? Personal
magic - Active Strategy
9th Career Management - how to derive job
satisfaction? - Active Strategy

11. STATISTICS
3007 – number of registered visitors who Evaluation of the cooperating companies
came to the fairs
29% of them were specialists 4.79/5 - Average mark in cooperation
49% - students with the Career Expo
18% - graduates 4.43/5 - average mark in rating
organization and logistics
4% - persons with primary education
4.14/5 - average mark in the attendance
92% of companies declared their
participation in the next edition of the event
18000 – average amount of people that
53% of visitors were looking for practice or
internships
26% looking for work
f read information we published on our fan
page (a month before the fair)
15% looking for career advice
6% took part in the event for educational
purposes
106119 – number of hits counted on our
site from the very beginning (from
September 2012) till now
6138 - the number of unique users
71% of the visitors had the printed ticket 1460 – the number of people who have
from our website read the virtual Fair Guide
510 – the number of people who have read
the virtual Career Guide

12. PHOTO GALLERY
A complete photo gallery is HERE

14. THANK FOR YOUR ATTENTION
Feel invited to cooperating with us in the next edition of Wroclaw Career EXPO
Wiktor Fiszera
503 135 667
wiktor.fiszera@careerexpo.pl
Łukasz Cysewski
515 846 171
lukasz.cysewski@careerexpo.pl
Anna Rakoczy
784 370 990
anna.rakoczy@careerexpo.pl