General Info about Popupster project

1. Online Pop-Up Builder
Popupster.com

2. 
Online Pop Up Builder for most popular CMS
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Was founded in 2013
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Our team – 5 members (CEO, CTO, 2 programmers,
marketer)

3. Pop Up
is a new in-site window appearing on your web page
with information, advertising or contact form.

4. 
How to convert visitors into users and costumers? What else site
owner can do to increase a conversion rate?
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Traditional tools do not work as well as before (banners, news on the
main page, email subscription form, etc.)
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Pop Up Outsource/In-house Development is too expensive:
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1 template – 300-400$, 1-3 weeks
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1 image for pop up – 25-30$, 1-5 days
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Inside programmer and designer salary – 3 000$ a month
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There is no simple pop up builder for non-IT and non-design
specialists that can be mastered in a few minutes and that contain
templates, images, hints&tips how to lasso your potential client
Conclusion: Simple and full-scale pop up builder is needed!

5. Experiment
What: Use of Pop Up with Contact form (free lesson offer)
Where: 2 commercial and 3 informational sites
When: during 3 months
Results:
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We received 30% of requests from commercial web site and 88%
requests from informational website generated by pop up
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Amount of spam and rejected requests was less than 9%
Conclusion:
Pop Up is an effective way to get visitors’ contacts.

6. Pop Up Offers could be found everywhere in the Runet:
forbes.com, vedomosti.ru, cnews.com, esetnod32.ru, raw2013.ru,
westudy.in, trendsbrands.ru и многие другие.

7. 
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Simple and easy to use: Non-professional can build a pop
up within 15 minutes in just 5-6 steps.
Huge Media Library and dozens of templates for any
marketing purpose (to collect contact details, to inform
about special offer, to attract to the group on Facebook, to
show commercial, etc.)
Possibility to create your own design
Flexible display settings
Special modules for the most popular CMS
Detailed Statistics, A/B Testing

8. Popupster is an international project. The main market areas are
USA, Asia, Western Europe, CIS
B2C market, especially small and medium-sized business:
• e-commerce,
• services (private medical practitioner, veterinarian,
lawyers, babysitters, dog walkers, artists, tutors, etc.),
• web media (news portal, tv channel web page, Internet
encyclopedia – as an advertising tool),
• infobusiness,
• big businesses ready to use new marketing tools

9. Main competitor – WordPress Pop Up Builder
http://www.popupdomination.com/live/
Weaknesses: too long code, only contact form template, no media library, for
wordpress mainly, outside contact list, too difficult to install additional
templates, conflicts with other plugins, non-compatible with Adsense
-> loss of positions in SE, need to be shortened, simple only for webmasters
Strengths: 6 templates, 16 color options, works with all mailing list providers

Outside Russia
http://www.crossui.com/RAD/Builder.html
http://popinbuilder.icoder.com/
http://robertplank.com/popup/
http://www.navsurf.com/dhtml/winopen/

In Russia and CIS:
Free and paid rigid scripts:
http://ucoz-ok.at.ua/publ/html_i_css/html/sozdaem_novoe_okno/10-1-0-17
http://sitear.ru/material/jquery-popup-okno
http://adminstation.ru/popup/
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10. 
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Well-qualified Project Team
Unsatisfied Demand
Lack of Competition
• No direct competitors
• Project is only 3 months old
• It’s necessary to bring a new brand PopUpSter out

11. 
Freemium model: basic features are for free. But all the
pop ups would be marked Popupster ©. More than all free
pop ups would be displayed in common media library.

To get rid of PopUpSter reference or is to get additional
features then a user need to choose one of the three
plans: Economy, Business and First Class with pricing 30$,
150$ and 1000$ per month accordingly.
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Some exclusive options are at extra cost (extended
analytics, exclusive design, special photo stocks images
purchase).

12. 
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Strategic Alliances with well-known B2B companies noncompetitive with Popupster (for example, LiveInternet,
LiveTex, Kaspersky, Wix, Axure, Tint, etc.)
Affiliate Program
Professional blogs and advertising (Mashable, TechCrunch,
Siliconrus, RbtH, etc.)
Contextual Advertising
Conference Attendance
Modules for popular CMS
Guerilla Marketing
Educational Marketing (Articles, Interviews, Webinars)

13. Available features:
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Visual editor
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Download your own image
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Change the size of the image and pop up
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Add forms and text blocks
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Assign title, text, link
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Specify the terms of pop up appearance
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Fix pop up appearance effect
Access to demo version:
popupster.com/account/logon
Log in: demo@popupster.com
Password: password

14. 
Viacheslav Davidenko, CEO, Investment
Management.
MEPhI’89, Chicago EMBA’03

Aida Legrand – CTO (product development)
UdSU’00
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Anna Chaschina – CMO, client management
RSUH’10

David Pantsoulaya – leading developer
NRU HSE-MIEM, Faculty of Information
Technology and Computer Engineering’05

16. 
Released beta version – November’13
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Full beta version – December’13
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Start marketing – January’ 14
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Photo stock integration – February’ 14
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CMS Modules – March-April’ 14

17. Our contact details
http://www.Popupster.com
Viacheslav Davidenko,
8 (916) 916-99-66
info@popupster.com
16/23, 1ya Tverskaya-Yamskaya, entrance. 1,
4th Floor
Moscow, 125047, Russia