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Press releases for news orgs
- 1. Reaching out to media Simple ways to share your events and information with the community
- 2. Who we are Tom Celona News Editor for publications including The Souderton Independent, Perkasie News- Herald and Ambler Gazette. Primary coverage area: Souderton, Telford, Perkasie, Lower Salford, Salford, Franconia, Sellersville, East Rockhill, West Rockhill, Hilltown, Ambler, Lower Gwynedd, Upper Dublin, Whitpain, Silverdale, Dublin, Bedminster, Upper Salford
- 3. Who we are Executive Editor for The Reporter Primary coverage area: Lansdale, Montgomery Township, Upper Gwynedd, Towamencin, North Wales, Hatfield Borough and Township We also include stories from: Souderton, Lower Salford, Perkasie, Telford, Sellersville, Lower Gwynedd and Whitpain Ann Cornell
- 4. We’ve come a long way, baby…. It’s not a spectator sport! Reporting reflects the 24/7 news cycle Online is the new town square Alternate storytelling methods The modern news attitude
- 5. Should we meet in person? Have you established relationships with our publications? Does communication need to improve? Is there a big upcoming event? Is your business undergoing a major change or expansion?
- 6. Pitching the story Appoint a specific media contact – if you don’t already have one Research local media (newspaper, websites) Find names, phone numbers and e- mails
- 7. Press releases Keep it simple! No adjectives! We know your event is ‘awesome’ and ‘great’ The 5 W’s and H Who, what, when, where, why and how Give the best contact for who to reach to get more information/planning Be specific – example, a preferred time for photos, when the most ‘action’ will be SEND THE NOTICE AT LEAST TWO WEEKS IN ADVANCE – our schedules are filled with great events like yours Do not use all caps in your email, special fonts Feel free to write message in the body of the email and include an attachment if necessary
- 8. Wait… what?! Bad press release
- 9. Much better!! … Good release
- 10. If the press goes… Printed story and story online Newspaper will tweet and Facebook the story to its readers If the press does not go… Don’t get frustrated, keep submitting Submit yourself (photos to be published in print on future days, on our Facebook page)
- 11. Ways YOU can get the word out
- 12. Other ways to work with us Columns, blogs Media sponsorship for big events Contest prizes or sponsorship
- 14. For more information… The Reporter www.thereporteronline.com 215-361-8814 Souderton Independent www.soudertonindependent.com 215-723-4801 The Reporter and Souderton Independent 307 Derstine Avenue Lansdale, PA 19446
- 15. THANK YOU!