3. Definitions - Culture Cultural Diversity: refers to the variety of cultures available in a multicultural society (such as the UK) or to the existence of such diversity in the world as a whole. Cultural Identity: how individuals and groups recognise themselves and present a set of codes and conventions within society, especially through cultural artefacts. Culture: (i) the outcome of human activity seen in areas such as the arts, media and sport. Deriving from the Latin 'to cultivate', the term refers to the cultivation of the human mind. (ii) in a sociological sense, the set of practices and beliefs that makes one society or subculture different from another.
4. Definition - Diversity Different (difference) Various (variety) Diversify – to make or become different or varied
5. Definition -Values The beliefs and attitudes held by an individual, a social group or a whole society. A person’s values are gained through a process of socialisation. Media texts are constructed to reflect and reinforce the values of their target audiences. For example, the British newspaper The Guardian is read mainly by educated left-liberals. Consequently, the attitudes expressed by its journalists in columns and think pieces are generally in tune with the beliefs of that audience.
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7. Its nature is presented in a stylised and stereotypical fashion by the media
8. The behaviour is condemned by editors, religious figures or politicians; experts offer explanations and solutions
11. Texts studied Films in their entirety: Saturday Night and Sunday Morning A Hard Day’s Night This is England Clips: Passport to Pimlico The Lambeth Boys Love Actually The Full Monty East is East Television: Coronation Street – first ever episode Various Soap Opera clips Meet the British 10 years of Big Brother Cathy Come Home The Royle Family Gavin and Stacey
