Sponsor pitch deck.

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2. U.S. HISPANIC Market

3. U.S. HISPANIC Market

4. A 12-race series starting with the
52nd running of the Rolex 24 !
at Daytona on Jan. 25-26!
Sanctioned by International !
Motor Sports Association (IMSA)!
A merger of the GRAND-AM !
Rolex Sports Car Series and !
the American Le Mans Series !
presented by Tequila Patrón (ALMS)!
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S P O N S O R
2014 racing season will feature
iconic tracks rich in history
including the Rolex 24 at Daytona,
the 12 Hours of Sebring and the !
24 Hours of Le Mans in France!
Will include all four classes !
of cars that will compete in the
new championship: Prototype,
Prototype Challenge, GT Le Mans
and GT Daytona!
P A C K A G E

5. 2014 RACE SCHEDULE
01
Daytona Int’l Speedway*
Daytona Beach, FL
Jan 25-26
Jul 13
02
Sebring Int’l Raceway*
Sebring, FL
09
Indianapolis Motor Speedway
Indianapolis, IN
03
Long Beach - City Street Course
Long Beach, CA
10
Road America
Elkhart Lake, WI
04
Mazda Raceway Laguna Seca
Monterey, CA
11
Virginia Int’l Raceway
Alton, VA
05
Raceway at Belle Isle Park
Detroit, MI
12
Circuit of The Americas
Austin, TX
06
Kansas Speedway
Kansas City, KS
13
Road Atlanta*
Braselton, GA
07
Watkins Glen Int’l*
Watkins Glen, NY
Mar 15
Apr 12
May 4
May 31
Jun 7
Jun 29
08
Canadian Tire Motorsport Park
Bowmanville, ONT, Canada
Jul 25
Aug 10
Aug 24
Sep 20
Oct 4
*These races comprise the 2014 North American Endurance Cup

6. BRAND PERSONALITY
Modern!
Aspirational!
Unique!
Authentic!
!
Sideline Sports Photography © 2013
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S P O N S O R
P A C K A G E

8. TARGET AUDIENCE
The merger of GRAND-AM and the
ALMS presents an opportunity !
to reach upwards of 12.6MM !
unique viewers!
Focused on EXCELLENCE, PEDIGREE
and PERFORMANCE, the racing
series attracts a highly !
desirable audience:!
!
$25k-$50k
Under $25k
$50k-$75k
$175k+
Ø The typical fan is a highly educated, affluent,
married male, 52 years of age
Ø The average household income of the active fan
base is $109,000
Ø 66% of the active fan base has a HHI over $75,000
Ø Average net worth of $728,000
$75k-$125k
Ø 57% have a bachelor’s degree or higher
$125k-$175k
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S P O N S O R
P A C K A G E

9. TARGET AUDIENCE
In addition, we deliver !
a highly loyal fan base !
that supports our !
sponsors’ products !
and services!
!
Ø 83% state sponsorship of race series
makes them feel good about a product
Ø 75% are likely to try a sponsor’s product
or service
Ø 73% are likely to consciously support
a sponsor’s product or service
Ø 63% are likely to recommend a sponsor’s
product or service
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S P O N S O R
P A C K A G E

11. MEDIA
Live TV coverage on Fox
Sports in the U.S., available
in more than 90MM homes!
!
International TV – Live full
races, cut-downs and
highlight shows !
Ø 17 television partners
Ø 100+ countries and territories
Ø More than 250MM homes
!
Live streaming of fully
produced, full-length
broadcast!
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S P O N S O R
P A C K A G E

13. A world class
professional driver,
Patrick Lindsey brings
an extensive knowledge
of vehicle dynamics to
the driver’s seat!
He is also an invaluable
marketing partner !
due to his business
background running !
a brokerage office !
in New York!
2013
Grand Am Rolex GT
#73 Horton Autosport/Park Place Motorsports Porsche
6 top five finishes - three 2nd place finishes
Made a guest start in the Porsche Carrera Cup Deutschland
2012
Grand Am Rolex GT
Porsche GT3 Cup Car
Pirelli World Challenge
Hawk Performance Corvette
2011
Pirelli World Challenge GT
Hawk Performance Corvette - 4 top fives - 2 podiums
Rolex GT
Horton Autosport #73 Traxxas Porsche (with co-driver
Eric Foss) - qualified 11th - finished 13th
2010
World Challenge Grand Touring (partial season)
#57 Truspeed/Horton Autosport Sloan Securities Porsche
911 – 7 top fives (out of 9 starts)
Toronto Grand Prix
MTM Special Ops Watch “Move of the Race”
!
2009
World Challenge Touring Car (partial season)
#57 Horton Autosport/Sloan Securities Mazda6 - finished
high of 3rd - qualified high of 2nd
Mazda Raceway, Laguna Seca
Won “Move of the Race”
2008
World Challenge Touring Car
#57 Horton Motorsport/Sloan Securities Mazda6 - finished
just outside the top ten in driver’s points - qualified high of 2nd
2007
World Challenge Touring Car
#57 Horton Motorsport Mazda6 touring car –
finished 12th - qualified 18th
!
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S P O N S O R
P A C K A G E

14. !
2013
Endurance
Dubai 24h - GT - Porsche GT3R
Daytona 24h - GT - Porsche GT3
Sebring 12h - GTC (best lap in race)
2012
Current Porsche
Carrera Cup Champion!
Porsche Mobil1 Supercup
2012 Vice Champion – 1 victory - 4 Podiums
Porsche Cup Germany
Rookie of the year – 1 victory – 7 Podiums
Daytona 24h - GT - Porsche GT3
Sebring 12h - GTC (5th)
2011
Porsche Matmut Carrera Cup France
Champion – 10 victories -10 Pole Position
10 Best laps
Porsche Mobil1 Supercup
Rookie of the year – 1 victory – 3 Podiums
2 Pole Position
2010
Porsche Matmut Carrera Cup France
Vice Champion - Champion Junior
5 Victories - 12 Podiums - 7 Pole Positions
ADAC GT3 One participation
Oschersleben Porsche GT3 R - Second
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S P O N S O R
P A C K A G E

15. Former Indy crew chief!
Has campaigned
numerous cars in a
variety of different
professional series!
Over 20 years of
experience in the
automotive world !
Holds the prestigious
“ASE Master Technician”
title!
More than 25 top 10
finishes in his last 6 years
of racing within the SCCA
World Challenge Series!
Consistently outqualifies and out-!
finishes the competition!
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S P O N S O R
P A C K A G E

16. Craig Stanton started
his motorsports career
over 30 years ago, racing
motorcross in Southern
California during the
late 70’s and early 80’s !
In 1978 Craig started
working for Modern
Motors Off Road Center,
as a machinist, where he
would eventually work
his way into a driving
position racing off !
road truck!
2010
2009
2008
2007
Grand-Am Rolex Sports Series
(with Magnus Racing)
Continental Tire Sports Car Challenge
(with BGB Motorsports)
Petit Le Mans
(with Robertson Racing)
Grand-Am Rolex Sportscar Series
No. 65 TRG Porsche GT3 (with co-driver
John Potter) - season best finish of 5th at
Miller Motorsports Park
Toyota Grand Prix of Long Beach
Speed GT race (with Aasco Motorsports) finished 9th and won GT3 Shootout
Grand-Am Rolex Sportscar Series
No. 65 TRG Porsche GT3 (with co-driver
John Potter) - season best finish of 2nd at
Watkins Glen and Miller Motorsports Park
Grand-Am Koni Challenge Series
No. 83 BGB Motorsports Porsche GT3 with wins
at Daytona and New Jersey
In contention to win championship until
mechanical failure in final laps of the season
finale at VIR, ultimately finished 4th in championship
American Le Mans Series
(with VICI Racing) - finished 6th at 12 Hours
of Sebring
Grand-Am Rolex Sportscar Series
Best finish of 5th at Mid-Ohio Sportscar Course
Koni Challenge Championship
No. 83 BGB Motorsports Porsche 997 – 3rd
Trois-Rivieres - Best finish of 3rd
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S P O N S O R
P A C K A G E

17. !
2013
!
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Continental Tire Challenge
1 win - 4 podium finishes
4th in driver’s points
Rookie of the Year
!
Won 2013 Rolex 24
Hours At Daytona !
(GX class); 2013 GX
Driver’s Champion!
2012 GRAND-AM !
Rookie of the Year!
Rolex Sports Car Series
Porsche Cayman-SR for BGB/Napelton
Grand Am Driver’s Champion (GX)
Winner Rolex 24 Hours of Daytona (GX)
North American Endurance Champion
3 wins - 10 podium finishes
2012
Rolex Sports Car Series
Audi R8-LMS for APR Racing
1 podium
Rookie of the Year
Finished 11th in points
2011
American Le Mans Series
Porsche GTC for TRG Racing
4th at 12 hours of Sebring
4th at Petite LeMans
IMSA GT-3 Cup
1 Podium - 6th driver’s points
IMSA Mission Foods GT3-Challenge
4 wins - 6 podiums
Driver’s Champion
2009-2010
Skip Barber National Series
Master’s champion (twice)
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S P O N S O R
P A C K A G E

18. RECIPE FOR SUCCESS
A true team !
Team owner, John Horton, leads by example working alongside !
the engineers and crew so that his passion and commitment infect everyone!
Technological innovation !
Creative thinking often leads to advancements in engineering !
and parts, resulting in improved function and performance of vehicles !
Financial efficiency !
With years of practice, the team has perfected creative ways to achieve !
their goals of winning while also being extremely cost-effective!
Commitment !
Each and every team member is passionately dedicated to achieving !
victory through research, efficiency, focus, regimen and methodical planning !
to ensure the success and future growth of the overall team!
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S P O N S O R
P A C K A G E

20. SPONSORSHIP BENEFITS
Naming Rights!
Ø Naming rights and reference to Drivers and respective cars
Ø Logos, marks and imagery
Likeness Rights for advertising, publicity
and promotion!
Ø “Beauty shots” of Drivers and Cars
Ø Custom photography session with Drivers and Cars
Ø Video footage
Ø Driver talent to serve as product spokesperson, providing
a brand endorsement
Ø In-car footage and team paddock footage
Website Branding!
Ø Multiple website integration opportunities
Ø Website branding on Series website
A UNIQUE HOSPITALITY AND SPONSOR
BENEFIT PACKAGE TAILORED TO THE
SPECIFIC NEEDS OF A SPONSOR’S BRAND
in team news and press releases
!
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S P O N S O R
P A C K A G E

21. SPONSORSHIP BENEFITS
Social Media Integration!
Ø Drivers to provide live updates from the track during races
Ø Drivers to provide live chats prior to and following races
Ø Behind-the-scenes racing footage
Ø Exclusive content
Hospitality!
Ø VIP tickets and track hospitality per race, including pit passes
Ø Food and beverage
Ø Signed merchandise
Ø Guest experiences (when drivers’ time permits)
Ø Drive-along media day (at cost)
Ø “Meet and greets”/driver appearances at Sponsor headquarters
and/or other retail outlets (Sponsor to cover out-of-pocket costs)
Ø Corporate suites provided at incremental cost (Driver-preferred rates)
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22. SPONSORSHIP BENEFITS
Promotion!
Ø Promotional stunts (to be determined)
Ø Racing tickets for promotional use in key markets for promotional giveaways
Ø Royalty-free promotional merchandise & prizing (tickets, autographed merchandise, etc.)
Ø Employee and trade promotions
Publicity!
Ø Joint Horton/Sponsor press release
Ø Inclusion in Horton press materials
Ø Collaborative publicity efforts; racing publications, financial, & trade magazine efforts
Ø Media coverage of racing events through Series’ media outlets, including:
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Announcer mentions & coverage
Local media outlets
Radio
Print
Internet-based media
Ø Driver endorsements and mentions, where feasible
Ø Incremental publicity through associate sponsor networks and media
Ø Advanced leveraging of broadcast events
Ø Additional PR opportunities and meet and greets surrounding race venues,
pending Drivers’ availability
Ø Charity programs (to be determined)
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23. SPONSORSHIP BENEFITS
Business to Business/Retail Opportunities
#!
Ø Drivers to introduce Sponsor to relevant contacts
Ø Rights to create and sell mutually-agreed-upon racing products (Horton royalties apply)
Ø Local market car displays and driver autograph sessions
Branding and Signage!
Ø Team vehicles and transportation to include Sponsor branding
Ø Couponing at racing venues for race fans
Ø Product sampling at racing venues for race fans
Ø Product demonstrations at any race venue (pending track approval)
Ø Sponsor branding can be provided (at cost) on:
• Pit lane equipment and awnings
• Paddock space at each venue (approximately twenty by forty feet (20’ x 40’))
• Paddock signage for twenty by fifty foot (20’ x 50’) awnings
• Paddock signage for twenty-four by fifty foot (24’ x 50’) awnings
Ø Branding on fifty-three foot (53’) trailer (upgraded signage available at cost)
Ø Crew gear to include Sponsor logo
Ø Drivers’ gear to include Sponsor logo
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