Flickr SoMeT
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Flickr presentation for #SoMeT, Nov 18, 2010
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Flickr SoMeT
- 1. © GoSeeTell Network 2010 - Confidential What happens in Loudoun County, Virginia goes on YouTube and Flickr Anne Hornyak & Aaron Babbie GoSeeTell Network & Sparkloft Media
- 2. Who We Are GoSeeTell Network, Inc.: Social travel solutions since 2005 GoSeeTellTM : Our software solution for social travel Sparkloft MediaTM: Social media strategy consulting Social Media ClinicTM: Trainings & Workshops for C-Level Execs © GoSeeTell Network 2010 - Confidential
- 3. What We Do © GoSeeTell Network 2010 - Confidential Core Processes Competitive Analysis Strategic Planning Tactical Development ROI Benchmarking Content Creation Influencer Engagement Hands-on Implementation Measurement & Reporting Staff Training & Transitions Core Principles Research Analyze Plan Implement Measure Improve
- 4. Who With © GoSeeTell Network 2010 - Confidential
- 5. © GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Groups Others sharing their photos Connections Building relationships, contacts & commenting Creative Commons Using Flickr photos in your marketing materials Flickr
- 6. © GoSeeTell Network 2010 - Confidential Photostreams Sharing your photos Photostreams
- 7. © GoSeeTell Network 2010 - Confidential Strategy Good: Set up and don’t look back -minimal time commitment (2-4 hours) Better: Set up more than the basics -longer process but no on-going time commitment (3-8 hours) Best: Set up, participate and interact with others -takes an on-going time commitment (3-8 hours + 2-3 hours/month) Photostreams
- 8. © GoSeeTell Network 2010 - Confidential Strategy: Good Photostreams 2-4 hours •Bio •Upload photos
- 9. © GoSeeTell Network 2010 - Confidential Set up your bio. Completely. Description – basic HTML Buddy icon/avatar Website Vanity URL Photostreams
- 10. © GoSeeTell Network 2010 - Confidential Upload photos to share with the world Title (unique) Description Tags License Photostreams
- 11. © GoSeeTell Network 2010 - Confidential Upload photos easily Flickr Uploadr saves time! Photostreams
- 12. © GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours • Geotagging • Sets • Galleries • Favorites • Contacts • Stats Strategy: Better
- 13. © GoSeeTell Network 2010 - Confidential Geotagging Place your photos on a map Websites pull photos via geotagging information Photostreams
- 14. © GoSeeTell Network 2010 - Confidential Organize your photos into Sets Pro Accounts can create Collections of Sets Consider creating a set for media requests Photostreams
- 15. © GoSeeTell Network 2010 - Confidential Create Galleries Photos from other Flickr members = build relationships Examples: seasons, themes, attractions, culinary, etc Photostreams
- 16. © GoSeeTell Network 2010 - Confidential Favorites Connect with photographers Highlight your area Photostreams
- 17. © GoSeeTell Network 2010 - Confidential Flickr is more fun with friends Add contacts -local photographers -CVB members & partners -state DMO or other CVBs in your state Photostreams
- 18. © GoSeeTell Network 2010 - Confidential Stats Pro Account = more stats Track: amount of photos, views, sets, galleries, favorites, contacts Only tracks 28 days Photostreams
- 19. © GoSeeTell Network 2010 - Confidential Photostreams 3-8 hours + 2-3 hours / month • Upload photos regularly • Comment • Join groups • Analyze Strategy: Best
- 20. © GoSeeTell Network 2010 - Confidential Continue to upload new photos Add a few photos each week/month Free account: limit of 100MB + 2 videos per month Pro account ($24.95/year): no upload limit Photostreams
- 21. © GoSeeTell Network 2010 - Confidential Comment & Interact Comment on your contacts’ photos Reply to comments on your photos Search for photos of specific interests Photostreams
- 22. © GoSeeTell Network 2010 - Confidential Share your photos in groups Search for specific interest, local or general travel groups Mention group when commenting on photo Interact with group members Photostreams
- 23. © GoSeeTell Network 2010 - Confidential Analyze Stats available for 28 days Referrers Modify keyword tags Photostreams
- 24. © GoSeeTell Network 2010 - Confidential Groups Groups Flickr members sharing their photos of your area
- 25. © GoSeeTell Network 2010 - Confidential Strategy Good: Create a group for your area -minimal time commitment (1-3 hours) Better: Help your group grow -small on-going time commitment (1-3 hours set-up + 2-3 hour/month Best: Take your group offline -large scale projects in addition to online time (1-3 hours set-up + 6-10 hours/month) Groups
- 26. © GoSeeTell Network 2010 - Confidential 1-3 hours • Develop group rules • Set up group • Invite friends, Flickr contacts Strategy: Good Groups
- 27. © GoSeeTell Network 2010 - Confidential Rules & Guidelines Quantity of uploads Permission to use Groups
- 28. © GoSeeTell Network 2010 - Confidential One is the loneliest number Invite friends and Flickr contacts to join your group Promote your group in your Flickr bio Cross-promote among other social networks Groups
- 29. © GoSeeTell Network 2010 - Confidential 1-3 hours + 2-3 hours / month • Solicit photographs & group members • Create discussions • Maintain & promote Strategy: Better Groups
- 30. © GoSeeTell Network 2010 - Confidential Search for photos Location, specific interest Sort by relevant, recent or interesting Invite to group Add comment Groups
- 31. © GoSeeTell Network 2010 - Confidential Create & monitor discussions Favorite subjects/scenes Location of group members Meetups, photography workshops, events Groups
- 32. © GoSeeTell Network 2010 - Confidential Maintain & promote Check on Discussions Group photo entries Post group photos on Facebook and Twitter Groups
- 33. © GoSeeTell Network 2010 - Confidential 1-3 hours + 6-10 hours / month • Actively participate in group • Photo contests • Photo meetups Strategy: Best Groups
- 34. © GoSeeTell Network 2010 - Confidential Be active Search photos & invite to group Comment on photos Connect with group members Groups
- 35. © GoSeeTell Network 2010 - Confidential Photo contests Promote photo contests Host photo contests Groups
- 36. © GoSeeTell Network 2010 - Confidential Photo meetups Plan and participate Create special tag for meetup shoot Groups
- 37. © GoSeeTell Network 2010 - Confidential Connections Commenting as photostream or group admin Promoting photos across social networks with credits Contact photographers for permission to use photos Getting permission to use high quality photos for little or no money Connections
- 38. © GoSeeTell Network 2010 - Confidential Creative Commons Using Flickr photos Creative Commons
- 39. © GoSeeTell Network 2010 - Confidential Searches Flickr’s Advanced Search Search full text or tags only Tip: use Firefox’s AutoPager Add-on to save time Creative Commons
- 40. © GoSeeTell Network 2010 - Confidential Crediting photographer Use the HTML: blogs, Google Maps Link photo to Flickr photo page Creative Commons
- 41. © GoSeeTell Network 2010 - Confidential RSS Photostreams, Favorites and Group pools produce RSS Creative Commons
- 42. © GoSeeTell Network 2010 - Confidential Anne Hornyak @WhosYourAnnie Flickr.com/anneh632 anne@sparkloftmedia.com Thank you!
Notes de l'éditeur
- <number>
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- How many people have a Flickr account, either for your self or for your CVB? What about a Flickr group? Has anyone used Flickr photos in your blog or e-newsletter? Today I’m going to go over 4 main aspects of Flickr: Photostream, Groups, Connections and Creative Commons. <number>
- Photos are compelling and can entice visitors to your area. Not only will be people find your photo on the Flickr platform, but with the correct keyword tagging, potential visitors can find them by searching on Google or other search engines. It’s necessary to share your photos and Flickr is the perfect platform to do so. <number>
- 3 strategies, divided by the amount of time needed to successfully achieve your goals <number>
- Easiest / least amount of time needed <number>
- In your bio, include links to your other social media networks and your Flickr Group. A great example is the Austin CVB: Flickr.com/VisitAustinTexas <number>
- Make titles unique so people can reference them LOTS of tags, include misspellings <number>
- Edit photos in mass quantities before uploading <number>
- 2nd step Range depends on how detailed you get in creating some of the assets (galleries, favorites, sets, etc) <number>
- local.mapquest.com <number>
- Collection: Shopping Sets: antiques, boutiques, outlet, malls, farmers’ markets, (list store names) Outdoor: camping, hiking & biking, beaches, parks, sports Communities: list communities by names <number>
- Uses other photographer’s photos = start to connect with (local) photographers <number>
- Connecting with photographers Highlight your area, ESPECIALLY if you don’t have a lot of photos <number>
- Flickr’s “People You May Know” = a powerful new tool to help you find and connect with even more members of the Flickr community. <number>
- If you’re only setting flickr up (not continually interacting with others), the only stat that will change are total views. Log into your flickr account. The VIEWS are listed at the top of your photostream. <number>
- <number>
- Your flickr CONTACTS will be notified when you upload photos = increased chance of views <number>
- <number>
- Add your photos to multiple groups. Comment on other photos in those groups. <number>
- Squidoo – SoMeT tattoo <number>
- <number>
- 3 strategies, divided by the amount of time needed to successfully achieve your goals <number>
- Basic strategy = least amount of time <number>
- How many photos can a member upload per day? Does CVB have permission to reproduce photos Austin and Travel Portland are great examples <number>
- Invite Flickr members (search for photos) Promote: flickr bio, on twitter, FB Search similar groups and invite recent photos <number>
- Some interaction <number>
- Relevant: hard search terms Recent: on-going efforts Interesting: one-time search to start group (best photos) ACTIONS tab: INVITE TO GROUP <number>
- <number>
- Social network = real time = check regularly <number>
- Taking it offline <number>
- <number>
- Use DISCUSSIONS to promote photo contests Hold your own contest: flickr group (tagging, Poll Daddy voting on landing page) or WILDFIRE APP voting on landing page <number>
- If you’re not a photographer, reach out to some of your active members and work with them. Special tag = similar to twitter hashtag. <number>
- Return on Engagement = GOAL <number>
- Attribution: can change/alter but MUST GIVE CREDIT Noncommercial: same but noncommercial use only No Derivative: no changes Share alike: others can distribute the modified work but they must use same license as you (like non-commercial) <number>
- Using photos in your materials <number>
- HTML “share this” Choose side, links directly to photo page, gives proper credit <number>
- Subscribe to feed Use feed in website (Oregon Coast) <number>
- Using photos in your materials <number>