1. More with Less in Product Design & Development!

2. INTRODUCTION
to
Innovation Code

3. Introduc)on
to
Innova&on
Code
Bologna
BANGKOK
Concept
Design,
Engineering
Exper1se,
3D
&
2D
Design,
3D
Anima1on,
and
Best-­‐in-­‐Class
Manufacturing.
Precision
Part
&
Assembly,
Automa1on
Machine,
Injec1on
Mold
&
Injec1on
Part,
Stamping
Die
&
Stamping
Part

4. Introduc)on
to
Innova&on
Code

5. Introduc)on
to
Innova&on
Code
From
concept
design
to
the
delivery
of
the
final
product,
we
provide
a
flexible
integrated
network
working
in
concurrent
engineering,
manufacturing
and
logis)cs,
with
our
customers
and
suppliers.

6. Introduc)on
to
Innova&on
Code
Design
&
Manufacturing
Logis&cs
&
Concept
Design
Service
Engineering
Distribu&on
Idea
3D
Modeling
&
Mold
&
Die
Design
Thailand
Management
Analysis
to
Manufacturing
Automa&on
Machine
and
Suppliers
Process
Service
Precision
part
&
Assembly
Finite
Element
Design
to
Manufacturing
Analysis
Service
Innova&on
Code
Industrial
Design
Injec&on
Mold
Stamping
Die
Management
2D
Drawing
Two
and
Three
Automa&on
Machine
Product
Design
Progressive
Die
Customers
Simula&on
Plate
Mold
&
Development
Hot
Runner
Precision
Part
&
Mold
Transfer
Die
Rapid
Prototype
Assembly
Double
Injec&on
Mold

7. Introduc)on
to
Innova&on
Code

8. Introduc)on
to
Innova&on
Code
Optimization

9. Innovation Code

10. Introduc)on
to
Innova&on
Code
From
Caps
to
Precision
Component
in
Packaging
Automa1on
&
Automo1ve

11.
Innova&on
Code
Product
Design
&
Development
• Main
objec)ve
is
economic
success.
• Consider
design
as
key
strategic
element
• NOT
just
a
decora)ve
service
Sinclair
C5
commercially
disastrous
product

12.
Innova&on
Code
Product
Design
&
Development
Product
Launch
Logis&cs
Distribu&on
Marke&ng
Sale

13.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
This
phase
aims
to
understand
consumer
and
study
the
feasibility
of
the
project.
Design
Brief
or
design
requirements
document
will
be
a
scope
for
us
in
developing
a
Product
Design
Specifica)on
in
the
next
phase.
Design
Brief
contents:
Inves&gate:
– Project
scope
and
objec)ve
– Market
trend
– Time
line
– Consumer
insight
– Budget
– Problems
needed
to
be
solved
– Product
Category
Review
– Feasibility
of
the
project
– Consumer
insight
statement
(e.g.
consumer
needs
and
wants)
Methods:
– Marke)ng
Strategy
statement
– Survey
– Problem
Defini)on
– Observa)on
– Requirements
– Analysis
of
purchased
research
data
– Constraints
– Analysis
of
compe)tors’
products

14.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
This
phase
aims
to
establish
a
Product
Design
Specifica&on
that
will
be
a
boundary
in
the
development
of
the
product.
It
contains
precise
limits
for
the
full
set
of:
– Requirements
– Constraints
– What
&
how
a
product
is
intended
to
do
QFD
(Quality
Func&on
Deployment)
is
used
in
transforming
the
Voice
of
the
Customer
into
precise
design
characteris)cs.
Transforming
Iden)fying
Consumer
Developing
Set
Goal
and
Requirements
Insights
Design
Clarifying
Task
&
Constraints
into
Design
Specifica)on
Characteris)cs

15.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
Concept
Concept
Concept
Concept
Genera&on
Evalua&on
Selec&on
Refinement
Thinking Tools:
Industrial
Design
Principles
Sinclair
C5
Brainstorming
commercially
disastrous
product
Mind-­‐Mapping
Challenge
the
Assump)ons
Think
in
Reverse
ShiU
Perspec)ve

16.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
• Concept
Genera&on
• Concept
Refinement
– Industrial
Design
principles
– Marke)ng
Strategy
• Concept
Evalua&on
and
Concept
Selec&on
– Job-­‐to-­‐be-­‐done
Approach
– Decision-­‐matrix
method
– Many
other
design
principles
– Weighted-­‐Objec)ve
Method
Ranked-­‐Objec)ve
Method
Cost-­‐Objec)ve
Method
• Virtual
Prototyping
– Hand
Sketches
– Consensus
in
mee)ng
– 3D
rendering
images
– 3D
rendering
videos
• Rapid
Prototyping
– Physical
model
– Aesthe)cs
confirma)on
– Ergonomic
test
– Func)onality
test

17.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
• Design
Management
principles
Business
Model
are
embedded
across
the
design
ac)vi)es.
• Design
Management
creates
a
rela)onship
between
the
design
and
corporate
strategy
Concept
so
that
the
design
in
in
strategic
level.
It
improves
differen)a)on
and
strengthen
Design
compe))ve
advantage
of
the
company.
• Focusing
on
design
provides
Product
Design
Marke)ng
Strategy
improvements
in
product’s
marketability
and
manufacturability
as
well
as
Design
Management
company’s
performance
and
opera)on.

18.
Innova&on
Code
Product
Design
&
Development
Our
Design
Process
• Embodiment
Design
– Parametric
Size
– Geometric
Configura)on
– System
Architecture
– Selec)on
and
Design
Specifica)on
of
Sub-­‐
Systems
– Cos)ng
• Detailed
Design
– 3D
modeling
Sinclair
C5
– Assembly
commercially
disastrous
product
– Finite
Element
Analysis
– Simula)on
– Technical
2D
drawing
• Rapid
Prototyping
– Strength
Analysis
– Aesthe)cs
confirma)on
– Assembly
test
– Func)onality
test
– Pre-­‐Produc)on
Batch

19.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

20.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

21.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

22.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

23.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works
Sinclair
C5
commercially
disastrous
product

24.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

25.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

26.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works
Sinclair
C5
commercially
disastrous
product

27.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works
Sinclair
C5
commercially
disastrous
product

28.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

29.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works
Sinclair
C5
commercially
disastrous
product

30.
Innova&on
Code
Product
Design
&
Development
Real-­‐Life
Works

31. Innovation Code

32.
Innova&on
Code
Advances
in
Engineering
Our
Tools
Creo
Parametric
is
the
standard
SolidWorks
3D
CAD
MathCAD
is
an
engineering
calcula)on
in
3D
product
design,
featuring
Mechanical
soOware
is
soUware
that
drives
innova)on
and
state-­‐of-­‐the-­‐art
produc)vity
tools
intui)ve
and
enables
your
design
offers
significant
personal
and
process
that
promote
best
prac)ces
in
team
to
work
smarter
and
faster.
produc)vity
advantages
for
product
design
while
ensuring
compliance
development
and
engineering
design
with
your
industry
and
company
projects.
standards.
Best-­‐prac)ce
and
fast
designing,
maximizing
innova)on
and
quality
products.

33.
Innova&on
Code
Advances
in
Engineering
Our
Tools
Moldflow
Plas1cs
Advisers®
(MPA®)
is
ANSYS
supports
engineering
simula)on
used
to
easy
to
use
plas)c
injec)on
molding
soUware
that
predict
how
products
&
processes
will
behave
in
allows
part
and
mold
designers
to
op)mize
their
manufacturing
and
real-­‐world
environments
in
a
wide
designs
during
the
earliest
stages
of
new
product
rages
of
industries,
promo)ng
state-­‐of-­‐the-­‐art
development.
advanced
engineering
op)miza)on.

34.
Innova&on
Code
Advances
in
Engineering
Our
Tools
Award-­‐winning
Autodesk®
Maya®
soOware
is
the
best
tool
for
those
in
the
film,
television,
game
development,
and
industrial
design
industries.
Professional
ar)sts
and
designers
choose
Maya
for
its
wide
range
of
supported
pla]orms,
and
the
ease
which
can
be
incorporated
into
any
exis)ng
or
new
produc)on
pipeline.
Sinclair
C5
commercially
disastrous
product

35.
Innova&on
Code
Advances
in
Engineering
Our
Tools
DMG
5-­‐axis
Universal
Milling
Machines
OKUMA
5-­‐Axis
Ver&cal
Machining
Machines
GFAC
High
Speed
Machining
Centers
OKUMA
High
Speed
Machining
Centers
HAAS
Ver&cal
Machining
Centers
MORI SEIKI CNC Lathes
HAAS
CNC
Lathes
SODICK
High-­‐Speed
WEDMs
MITSUBISHI
WEDMs
WAIDA
CNC
6-­‐axis
Profile
Grinders
OKAMOTO
Surface
Grinders
Brown
&
Sharpe
CMM
BATY
Profile
Projector
MITUTOYO
Measuring
Microscopes
OGP
Measuring
Microscopes
AFFRI
Hardness
Tester

36.
Innova&on
Code
Advances
in
Engineering
Produc1on
Line

37.
Innova&on
Code
Advances
in
Engineering
Produc1on
Line
“Manual
Leak
Tester”
Ø
cycle
)me
~
250
closures/hour
Ø
double
push
bubon
Ø
closure
container

38.
Innova&on
Code
Advances
in
Engineering
Produc1on
Line
“Semi-­‐Automa1c
Leak
Tester”
Ø cycle
)me
~
450
closures/hour
Ø
indexing
table
Ø
2
divisible
unload
sta)ons
•
accepted/rejected
closure
Ø
infrared
barrier
Ø
double
push
bubon
Ø
closure
container

39.
Innova&on
Code
Advances
in
Engineering
Produc1on
Line
“Automa1c
Leak
Tester”
Ø cycle
)me
~
1,000
closures/hour
Ø
vibratory
bowl
feeder
Ø
automa)c
loading
(pusher)
Ø
indexing
table
Ø
2
divisible
unload
sta)ons
•
accepted/rejected
closure
Ø
integrated
produc)on
line

40.
Innova&on
Code
Advances
in
Engineering
GO-­‐NOGO:
An
inspec)on
tool
used
to
check
a
work
piece
against
its
allowed
tolerances

41.
Innova&on
Code
Advances
in
Engineering
Torque
Wrench
Lid
holder:
Opening
Force
Max.
Torque
transmissible
to
wings
Cuber
coming-­‐off

42.
Innova&on
Code
Advances
in
Engineering
From
high-­‐precision
tolerance
molds
to
very
large
molds,
we
could
always
provide
the
craUsmanship
for
your
need
with
great
quality,
right
cost,
prompt
delivery
)me,
high
performance,
and
trustworthy
service.

43.
Innova&on
Code
Advances
in
Engineering
Mold
Design
in
3D
&
2D
Drawings
Machining
Process
&
Assembly
Injec&on
Test
&
Quality
Control

44.
Innova&on
Code
Advances
in
Engineering
Our
Premium
Service:
ü Quota)on
within
48
hours
upon
receipt
of
RFQ
ü Mold
Design
Layout
within
5-­‐7
days
aUer
confirma)on
of
order.
ü Weekly
report
of
project
progress.
ü On-­‐)me
delivery
to
minimize
product
turnaround
cycle.

45. Innovation Code

46.
Innova&on
Code
Innova1on
Network
Best-­‐in-­‐Class
technical
capability
range
from
precision
components
to
automa1c
systems

47.
Innova&on
Code
Innova1on
Network
Some
of
Our
Customers