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@Designistan_org 
DUTCH 
DESIGN 
101
WHY IS 
DUTCH DESIGN 
SO GOOD? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
WHY IS 
DUTCH DESIGN 
SO GOOD? 
IS IT? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Droog Design 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
Hella Jongerius 
De Makers Van 
Nalden 
Job van Bennekom
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
Studio Dumbar 
Richard Hutten 
Rem Koolhaas Bertjan Pot (MOOOI) 
Victor & Rolf
HOW CAN 
WE GET SUCH A 
GREAT DESIGN 
SCENE? 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
@Designistan_org 
THERE ARE 
NO EASY 
ANSWERS... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
IT’S AN 
INTRICATE 
DESIGN 
ECOLOGY 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
THE NETHERLANDS 
FOR DUMMIES* 
* 99% of the global population probably 
cannot locate The Netherlands on a map... 
Should we blame them? Perhaps not. 
@Designistan_org 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
the Netherlands 
16.800.000 Dutch people 
capital Amsterdam 
kingdom that includes 
4 carribean islands 
37.000km2 / 22.000 sq mi 
(4hr drive from top 
to bottom) 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Complicated? Only to 
the anglophones... We say: 
Nederland = the Netherlands 
Nederlanders = the Dutch 
Nederlands = Dutch 
Don’t confuse us... 
Deutschland = Germany 
Deutsche = the Germans 
Deutsch = German 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Test your knowledge: famous Dutch people 
Doutzen Kroes (model) 
Peter Stuyvesant (regent of NY) 
Anne Frank (holocaust victim) 
Rem Koolhaas (architect) 
Anton Corbijn (photographer) 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
Armin van Buuren (dj) 
Johan Cruijf (soccer player) 
Melisandre (the red witch) 
Freddy Heineken (brewer) 
Jantje Brinkers
@Designistan_org 
BACK TO 
THE DESIGN 
ECOLOGY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Rembrandt, 
the anatomy classes 
of Dr. Nicolaes Tulp, 
Amsterdam 1632 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUAL HISTORY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Vincent van Gogh, 
the starry night, 
1889 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUAL HISTORY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Piet Mondriaan, 
Broadway Boogie 
Woogie, 1943 
@Designistan_org 
THE NETHERLANDS HAS A RICH VISUAL HISTORY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT 
Free spirits 
are good for design. 
Baruch Spinoza, 
Dutch/Portuguese 
philosopher, 
1632-1677 
@Designistan_org 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Multi-cultural society 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Gay Pride Amsterdam 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
The Gross National 
Income per capita is 
$48.460 (US $50.000). 
@Designistan_org 
THE NETHERLANDS IS RELATIVELY WEALTHY 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
The Dutch 
have designed 
their own 
country 
@Designistan_org 
IT’S ALSO EXTREMELY SMALL, 
THEREFORE THE DUTCH HAVE TO BE CREATIVE 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
Dutch dredging 
company Van Oord is 
responsible for the 
creation of the palm 
island structure in 
Dubai. 
@Designistan_org 
...WHICH THEY HAVE TURNED INTO AN EXPERTISE 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
In the 17-18th 
century, the Dutch VOC 
was the largest trader 
of Asia, and the first 
company in history to 
issue stock/shares. 
WITHOUT NATURAL RESOURCES OF THEIR OWN, 
THE DUTCH MAKE MONEY THROUGH TRADE & SERVICES... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
TU Delft 
Luna solar 
powered 
vehicle 
AS WELL AS THE KNOWLEDGE ECONOMY 
—AND MORE RECENTLY, THE CREATIVE INDUSTRIES 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
...commissioning 
designers and 
architects to design 
their products 
and services 
THE DUTCH GOVERNMENT HISTORICALLY PLAYED A 
LARGE ROLE IN PROMOTING DESIGN 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
DESIGN THAT IS USED BY EVERYONE... 
Ootje Oxenaar, 1980’s 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
AND SEEN BY EVERYONE... 
Studio Dumbar, National 
Police brand identity 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT, 
SOMETHING THAT PEOPLE WILL NOTICE 
Image: Studio Smack 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Victor & Rolf, 
Dutch fashion 
designers, created 
an upside-down 
flagship store 
SOMETHING THAT STANDS OUT FROM THE CROWD 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Classic invaluable 
Rietveld chairs 
burnt by designer 
Martin Baas, 
making pieces even 
more unique 
DUTCH DESIGNERS LOVE TO DEFY THE STATUS QUO 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
AND ‘ONE-UP’ EACH OTHER, 
EVERY CHANCE THEY GET 
Gert Dumbar, Gitanes tobacco Anton Beeke, Globe Theatre 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
ACTIVISM EVOLVED INTO SOCIAL ENGAGEMENT 
Christien Meindertsma 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtube
Jurgen Bey 
created chair 
shaped bags — 
attached to a 
vacuum cleaner, 
they fill it 
with dust. 
THEY COME UP WITH NEW IDEAS, FROM THE SILLY... 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
The ‘biggen 
bodywarmer’ keeps 
piglets temperatures 
up and increases 
their survival rate 
in modern 
barns 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
...TO THE CUTE...
Daan Roosegaarde’s 
‘smog vacuum 
cleaner’ for Beijing 
...TO THE ‘IT’S SO CRAZY IT JUST MIGHT WORK’ CATEGORY 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
FROM ACTIVISTS TO HIPPIES WITH A BUSINESS PLAN 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtube
FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE 
Help them 
make yours! 
www.fairphone.com 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org 
> youtube
THE ECOLOGY 
EVOLVES AND 
YET REMAINS 
THE SAME 
@Designistan_org 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk
1632 scene set 
at De Waag 
Fablab: 3d printing, 
bio-hacking, ... 
De Waag today 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
Iris van Herpen, 2011 
Michiel Jansz. van Mierevelt, 
1600s 
DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
@Designistan_org 
24.01.2014 DO MORE GOOD CSK 
DUTCH DESIGN 101 
THIS PRESENTATION is only possible thank to 
the collective wisdom of designers, design critics 
and thinkers - thank you for sharing your work 
and knowledge. 
A special thanks goes out to Joost Roozekrans, 
this presentation builds further on his 2011 
presentation on Dutch Design in Shanghai. 
All images and videos © by the designers / 
artists due care has been taken to credit the 
people involved if despite this care you find 
credits missing please don’t hesitate to get in 
touch 
Designistan 
info@designistan.org 
www.designistan.org 
Follow me @designistan_org

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Dutch Design 101

  • 2. WHY IS DUTCH DESIGN SO GOOD? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 3. WHY IS DUTCH DESIGN SO GOOD? IS IT? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 4. Droog Design DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Hella Jongerius De Makers Van Nalden Job van Bennekom
  • 5. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Studio Dumbar Richard Hutten Rem Koolhaas Bertjan Pot (MOOOI) Victor & Rolf
  • 6. HOW CAN WE GET SUCH A GREAT DESIGN SCENE? DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 7. @Designistan_org THERE ARE NO EASY ANSWERS... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 8. IT’S AN INTRICATE DESIGN ECOLOGY DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 9. THE NETHERLANDS FOR DUMMIES* * 99% of the global population probably cannot locate The Netherlands on a map... Should we blame them? Perhaps not. @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 10. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 11. the Netherlands 16.800.000 Dutch people capital Amsterdam kingdom that includes 4 carribean islands 37.000km2 / 22.000 sq mi (4hr drive from top to bottom) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 12. Complicated? Only to the anglophones... We say: Nederland = the Netherlands Nederlanders = the Dutch Nederlands = Dutch Don’t confuse us... Deutschland = Germany Deutsche = the Germans Deutsch = German DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 13. Test your knowledge: famous Dutch people Doutzen Kroes (model) Peter Stuyvesant (regent of NY) Anne Frank (holocaust victim) Rem Koolhaas (architect) Anton Corbijn (photographer) DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org Armin van Buuren (dj) Johan Cruijf (soccer player) Melisandre (the red witch) Freddy Heineken (brewer) Jantje Brinkers
  • 14. @Designistan_org BACK TO THE DESIGN ECOLOGY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 15. Rembrandt, the anatomy classes of Dr. Nicolaes Tulp, Amsterdam 1632 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 16. Vincent van Gogh, the starry night, 1889 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 17. Piet Mondriaan, Broadway Boogie Woogie, 1943 @Designistan_org THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 18. ...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE SPIRIT Free spirits are good for design. Baruch Spinoza, Dutch/Portuguese philosopher, 1632-1677 @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 19. Multi-cultural society DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 20. Gay Pride Amsterdam DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 21. The Gross National Income per capita is $48.460 (US $50.000). @Designistan_org THE NETHERLANDS IS RELATIVELY WEALTHY DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 22. The Dutch have designed their own country @Designistan_org IT’S ALSO EXTREMELY SMALL, THEREFORE THE DUTCH HAVE TO BE CREATIVE DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 23. Dutch dredging company Van Oord is responsible for the creation of the palm island structure in Dubai. @Designistan_org ...WHICH THEY HAVE TURNED INTO AN EXPERTISE DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 24. In the 17-18th century, the Dutch VOC was the largest trader of Asia, and the first company in history to issue stock/shares. WITHOUT NATURAL RESOURCES OF THEIR OWN, THE DUTCH MAKE MONEY THROUGH TRADE & SERVICES... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 25. TU Delft Luna solar powered vehicle AS WELL AS THE KNOWLEDGE ECONOMY —AND MORE RECENTLY, THE CREATIVE INDUSTRIES DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 26. ...commissioning designers and architects to design their products and services THE DUTCH GOVERNMENT HISTORICALLY PLAYED A LARGE ROLE IN PROMOTING DESIGN DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 27. DESIGN THAT IS USED BY EVERYONE... Ootje Oxenaar, 1980’s DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 28. AND SEEN BY EVERYONE... Studio Dumbar, National Police brand identity DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 29. COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT, SOMETHING THAT PEOPLE WILL NOTICE Image: Studio Smack DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 30. Victor & Rolf, Dutch fashion designers, created an upside-down flagship store SOMETHING THAT STANDS OUT FROM THE CROWD DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 31. Classic invaluable Rietveld chairs burnt by designer Martin Baas, making pieces even more unique DUTCH DESIGNERS LOVE TO DEFY THE STATUS QUO DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 32. AND ‘ONE-UP’ EACH OTHER, EVERY CHANCE THEY GET Gert Dumbar, Gitanes tobacco Anton Beeke, Globe Theatre DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 33. ACTIVISM EVOLVED INTO SOCIAL ENGAGEMENT Christien Meindertsma DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 34. DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  • 35. Jurgen Bey created chair shaped bags — attached to a vacuum cleaner, they fill it with dust. THEY COME UP WITH NEW IDEAS, FROM THE SILLY... DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 36. The ‘biggen bodywarmer’ keeps piglets temperatures up and increases their survival rate in modern barns DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org ...TO THE CUTE...
  • 37. Daan Roosegaarde’s ‘smog vacuum cleaner’ for Beijing ...TO THE ‘IT’S SO CRAZY IT JUST MIGHT WORK’ CATEGORY DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 38. FROM ACTIVISTS TO HIPPIES WITH A BUSINESS PLAN DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  • 39. FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE Help them make yours! www.fairphone.com DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 40. FAIRPHONE: THE WORLDS FIRST OPEN AND FAIR PHONE DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org > youtube
  • 41. THE ECOLOGY EVOLVES AND YET REMAINS THE SAME @Designistan_org DO MORE GOOD CSK — Dutch Design 101 Remote Talk
  • 42. 1632 scene set at De Waag Fablab: 3d printing, bio-hacking, ... De Waag today DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 43. Iris van Herpen, 2011 Michiel Jansz. van Mierevelt, 1600s DO MORE GOOD CSK — Dutch Design 101 Remote Talk @Designistan_org
  • 44. @Designistan_org 24.01.2014 DO MORE GOOD CSK DUTCH DESIGN 101 THIS PRESENTATION is only possible thank to the collective wisdom of designers, design critics and thinkers - thank you for sharing your work and knowledge. A special thanks goes out to Joost Roozekrans, this presentation builds further on his 2011 presentation on Dutch Design in Shanghai. All images and videos © by the designers / artists due care has been taken to credit the people involved if despite this care you find credits missing please don’t hesitate to get in touch Designistan info@designistan.org www.designistan.org Follow me @designistan_org