A Spotlight on Darla Leigh Pittman Rodgers: Aaron Rodgers' Mother
June 2014 cpi leveraging your brand online anne pryor june 2014
1. Anne Pryor
CPI Twin Cities
anne.pryor@cpitwincities.com
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
2. 2
▶ Track Your Brand
▶ Clarify Your Brand
▶ Determine Your Online Strategy
▶ Reserve Your Name
▶ Build Branded Profiles
▶ Create Marketing Communication Plan
▶ Blogs | Comment | Create
▶ Mobile Applications
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
3. 98.2% Social Media
97.3% LinkedIn
51.3% Facebook
(17% hires FB)
45.8% Twitter (13%
hires)
Source: Bullhorn, January 2013
3
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
4. Inappropriate photographs —53%
Content about drinking or using drugs—44%
Bad-mouthing —35%
Poor communication —29%
Made discriminatory comments —26%
Lied — 24%
Shared confidential information —20%
Sent message using an emoticon—14%
Source: CareerBuilder
4
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
5. 1. Google alerts www.google.com/alerts
Tracks web activity for your name / keywords
1. Tweetbeep www.tweetbeep.com
Tracks tweets about you
1. Online ID Calculator www.onlineidcalculator.com
Measures your digital visibility
1. Vizibility www.vizibility.com
1. Tracks your online presence, tips to increase visibility
5
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
6. What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?
What are you known for?
What are your key words?
6
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
7. Increase Findability & Viewability
Market Yourself
Be Seen as an Expert
Social Networking
Enhance Your Brand
94% of recruiters are using LinkedIn and Google
Candidates.
46% have found ‘digital dirt’ and eliminated candidates
based on the information.
ExecuNet Study
7
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
10. Knowledge is power—check out your online
visibility to find out what’s out there.
Vacuum it up (good luck with that)
Sweep it under the rug
◦ Go on a campaign to get it beyond page 3
◦ LinkedIn activity and YouTube videos are most effective
for this!
10
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
18. What does your online presence say about you?
What’s the message you want to communicate?
Clarify your brand, choose keywords
Do the Reach 360 Online Calculator
http://www.onlineidcalculator.com/index.php
18
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
19. Write down a list of keywords that apply to your
professional brand. 5 minutes.
◦ How do you want to be found? (Titles, industries,
specialties)
◦ Whom do you want to find you?
◦ What words would they use?
Share your keywords. Refine your list. 10
minutes.
Incorporate these words into your current tools.
19
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
21. Raise your credible visibility fast
◦ Where do you want to be found?
◦ Read their blog and start commenting
Twitter your comments, link to the blog
Send a LinkedIn updates, link to the blog
Think like and comment as a thought leader, add
value, be resourceful
21
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
40. 40
▶ Assess your online presence: Google, Bing, Yahoo
▶ Clarify your brand message (key words)
▶ Develop branded summaries for select formats
▶ Reserve your Name: Knowem.com, Namechk.com
▶ Get a great photo – in brand
▶ Build LinkedIn profile, edit as needed
▶ Secure Twitter account, link to LinkedIn
▶ Research blogs + comment on blogs | start a blog
▶ Choose online sites to create
▶ Create marketing communication plan
▶ Create content compatible with Mobile Applications
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
41. 41
Website Password Tip Other
www.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.com
www.about.me
www.YouTube.com
www.Pinterest.com
www.zoominfo.com
http://www.qrstuff.com
www.vizualize.me
www.slideshare.net
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com