When all you have is a hammer, everything looks like a nail. Don't let your product get caught off balance with an over-reliance on a particular tool that might not be telling you the right information about your product or your customers. This workshop will cover a variety of tools and methods to help you get closer to your customers, increase sales and reduce product support costs through better user experience. You'll learn how to choose the right tool to answer your question and how to use a variety of approaches to ensure your product is meeting the needs of your customers.

1. UX Toolbox -
The Right Tools To Use To Understand
The User Experience
Annette Priest
@annettepriest
#UXTB
#PCATX
Saturday, August 18, 2012

2. @annettepriest #UXTB #PCATX
Saturday, August 18, 2012

3. A day at the beach...
@annettepriest
#UXTB #PCATX
Saturday, August 18, 2012

4. @annettepriest #UXTB #PCATX
Saturday, August 18, 2012

5. What problems are you
trying to solve for your
product?
@annettepriest
#UXTB #PCATX
Saturday, August 18, 2012

6. Problems to solve
Sales are down
Support costs are up
People just aren’t clicking like they used to
@annettepriest
#UXTB #PCATX
Saturday, August 18, 2012

7. What tools are you abusing?
Web analytics
Surveys
A/B testing
@annettepriest
#UXTB #PCATX
Saturday, August 18, 2012

8. Ask The Right Question
What’s visually engaging? Where will people look?
How do people think about information?
How should information be grouped or organized?
Where are people getting lost in navigation?
What do people notice? What are they aware of?
Where are the pain points?
@annettepriest #UXTB #PCATX
Saturday, August 18, 2012

9. Ask the Right Questions
Use the Right Tool for UX
Questions to Ask Tool Timeframe
Web Analytics
WHERE are people clicking? (A/B Testing) Varies
But WHY are they clicking where they’re
clicking…
What is visually engaging on this page? predictive Minutes to
Where will people look on this page? eyetracking Hours
Real People
What are people aware of and not aware of? 5-Second Test
Days to Weeks
How do people think about information? Card Sort
Real People
How should info be grouped or organized Days to Weeks
Reverse Real People
Where are people getting lost in navigation? Card Sort Days to Weeks
© 2012 Revel Insight
@annettepriest
#UXTB #PCATX
Saturday, August 18, 2012

10. @annettepriest #UXTB #PCATX
Saturday, August 18, 2012