Marketing For Tradies Website
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www.tradiemarketingsecrets.com How tradesmen can grow their business the fast way. 101 tradie marketing secrets to generate hundreds of leads, cement client loyalty, increase referral business and improve profits by up to 90%. This program has been specifically designed for tradies by a marketing expert with extensive experience and qualifications in marketing. Visit the website to get your free ebook "12 Common Mistakes That Most Tradies Make" and a free 12 part Marketing training course. This is Gold. www.tradiemarketingsecrets.com
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Marketing For Tradies Website
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Editor's Notes
- Who are your competitors and what’s good about them? Do they have special skills or equipment? Do they offer an oncall service? What have you got or what do you offer which is pretty good? What weaknesses do each of your competitors have? Unprofessional? No website? No back up support? What are your weaknesses? Knowing how you stack up against your competitors helps you to provide a better service than they do and deal with objections or comparisons from customers. What market opportunities are there out there which you’d like to go for? Make a list – could be a new development that you’d like to be involved with, could be specialising in a certain growing market – eg: over 50s housing. Could be a new product or service you can start promoting to your clients. What threats are there on the horizon which could impact your future business – is it a new competitor in your area, a change in legislation or regulations, a sharp increase in insurance costs, etc. What are you going to do about these threats? How can you turn them to your advantage?
- Example: Landscaper might specialise in edible garden designs or school playgrounds Floor layer might specialise in intricate vinyl designs for commercial fitouts Builder might specialise in old aged conversions
- Do they want fast service, do they want out of hours service, do they want low cost or high quality? If most of your business comes through real estate agents – what are their priorities. You get the picture. Everyone has different hot buttons and it’s important to know what they are. What do they hate? The number one issue I’ve come across with my market research is tradies who don’t show up on time. The second is tradies who leave a mess. What are their main issues? Deadlines, quality, loss of income due to breakdown, compliance, weather. Once you know what these are (by asking them) you can address these in your marketing and sales presentations. How do they choose? Where do they seek a tradie in your industry – friends, online, yellow pages, local paper? What is the deciding factor in the purchase decision. Price is usually the lowest factor. Trust, reputation, guarantee, professionalism all play a huge part you’ll find. Do they have other problems you can fix, other properties, a need for some other products or services?
- It’s not hard to be different and stand out from mediocrity. If you assume that all your competitors do what you do –then how do you stand out? The best way is to overwhelm with value and great service. Make sure your team doesn’t let you down too.
- People buy on emotion – not logic. We use a special 5 step formula when creating ads, flyers, websites, emails, newsletters which works every time.