Do you want to get more out of LinkedIn and strengthen your own and your business brand. It all start with your brand in your profile, your company profile and a focused group strategy. Follow theses steps from us at Marketinghouse

1. MARKETING
HOUSE
LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK

2. MARKETING
HOUSE
LINKEDIN IN 30 SEC´s
• WORLD´S LARGEST SOCIAL BUSINESS NETWORK
• CEO JEFF WEINER, STOCKEXCHANGE IN US
•
NOT ONLY A DIGITAL CV BUT A FULL BRANDING MAGNET
• (SPR-14) 300 MILLION MEMBERS IN 200 COUNTRIES
• 40% CHECK IN DAILY
• 2,1 MILLION GROUPS & 3 MILLION COMPANY PAGES
• THE STRENGTH LIES IN WHO THE 1st & 2nd CONNECTIONS HAS
• A COST AND TIME EFFECTIVE WAY OF BRANDING AND FINDING
NEW DISTRIBUTORS & COMPANIES

3. MARKETING
HOUSE
THIS HAPPENS IN LINKEDIN NEXT 90 MIN
• + 37,500 SHARED LINKS
• + 900,000 PAGES VIEWS
• + 170,000 MEMBERS ARE HERE
• + 10,000 NEW MEMBERS
• Today
• 5 042 354 ACCOUNTS IN NETHERLANDS
• 1 791 879 IN UNITED ARAB EMIRAT
• 1 396 659 IN NIGERIA
• +2 NEW MEMBERS PER SECOND

4. MARKETING
HOUSE
• WHY
– BUILD AND STRENTHEN THE BRAND
– FINDING NEW DISTRIBUTORS
– DRIVE TRAFFIC
– INCREASE THE CONVERSION RATE ON THE WEB
• HOW
– CONTENT PLAN
– BE ACTIVE ON ALL LEVELS (COMPANY,, PROFILE, GROUPS)
– GOALS & MEASSUREMENTS
– INTEGRATE IN OVERALL MARKETING STRATEGY & PLAN
LINKEDIN STRATEGY

5. MARKETING
HOUSE
3 KIND OF LINKEDIN USERS
1.
Those
who
run
a
company
or
work
in
sales?
2.
Those
who
are
looking
for
a
job
or
recruters
3.
Those
who
are
Fat´n
Happy

6. MARKETING
HOUSE
LINKEDINs MAIN AREAS
• PROFILE
• 100 % COMPLETENESS
• PROFILE SEARCH OPTIMIZATION
• STATUS UPDATES
• CONNECTIONS , EMINGLE – INCREASE YOUR NETWORK
• COMPANY PAGES
• SHOWCASE PAGES
• IMAGES/FILMS
• COMPANY INFO
• FOLLOWERS
• STATISTICS
• GROUPS
– MEMBERS
– DISCUSSIONS
– FOLLOW OTHERS
– EMINGLE
– CAMPAIGNS

7. MARKETING
HOUSE
YOUR BRAND ON LINKEDIN
•
PHOTO
(increase
the
likelihood
that
your
profile
will
get
viewed
x
11)
•
HEADLINE
•
CURRENT
JOB
+
TITLE
+
TEXT
•
LINKING
MEDIA
•
SUMMARY
•
AT
LEAST
3
PREVIOUS
EXPERIENCES
•
SKILLS
•
EDUCATIONS
•
AT
LEAST
50
CONTACTS
• (Tailormade
your
LI
profile
link
+
Webbplats
links)
100
%

8. YOUR BRAND– 10 QUICK TIPS
MARKETING
HOUSE
① Fill in everything in your profile 100%
② Create a network and e-mingle strategy
③ Create an interesting title
④ Use your unique competent – feed your contacts
⑤ Feed your network with goodies (content)
⑥ Invite and expand your network ALWAYS with a personal message
⑦ Have a group strategy
⑧ Be visible
⑨ Start giving honest recommendations and endorsements and you
will recieve the same J
⑩ Integrate Linkedin in your other channels & autosignature

9. COMPANY PAGE
MARKETING
HOUSE
Company
page
Overview
• Company name
• Logotype
• Showcase pages
• Recommendations
• Film
• Facts
• Employees
• Branch
• Contacts
Social integration
• Twitter
• Blog feed
• Latest news
• Status update
• Market your own group
Jobs
• Market jobs
• Employment Branding
• Films
• Employee references
• Job descriptions
• Recruitment solutions
• Advertising
Analysis tools
• Track unique visitors
• Pageviews visitors visited
• Update 25/7

10. MARKETING
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• TIPS & ADVISE
• ACTIVITIES/EVENTS
• PICTURES/VIDEOS
• ARTICLES
• WHAT THEY DO & ARE
• DISCUSSIONS
• RECOMMENDATIONS & ENDORSEMENTS
THIS IS WHAT PEOPLE DO & SHARE

11. MARKETING
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SMART TOOLS
• Mini CRM system
• LinkedIn´s webzines LinkedIn today
• The search tool
• Follow influencers, people & companies
• Free and paid LinkedIn accounts – benefits

12. MARKETING
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SEARCH TOOL
• COMPANIES
• COUNTRIES
• SENIORITY
• SIZES
• TITELS
• JOBS
• AND LOTS MORE
• YOU DECIDE
• LINKEDIN KEEP TRACK
• SAVE
• MORE FEATURES WITH PREMIUM ACCOUNT

13. MARKETING
HOUSE
• 2,1 million groups
• 8 000 new groups weekly
• Membership in average 7 groups
• 200 conversations per minute
• For your own development
• For business intelligence
• To build your own and Ricoh´s network
• Network groups
• Customer groups
• Project Groups
• Start your own group to attract customers
• Follow your postingplan, share also in groups
LINKEDIN GROUP STRATEGY - BRANDING

14. MARKETING
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DAILY/WEEKLY ROUTINE (10 MIN)
• LOG IN 1-2 TIMES/WEEK
• FOLLOW THE POSTINGPLAN
• 6/3/1 routine – share others and your own
• LOOK AT ”WHO VISIT YOUR PROFILE”– TAKE ACTIONS)
• PERSONAL MESSAGE WITH INVITATION AND ANSWERS
• (NEVER VIA THE APP)
• FOLLOW AND PARTICIPATE IN DISCUSSIONS
• CHECK THE SEARCHES
• PERSONALIZE, READ AND SHARE FROM PULSE
• FOLLOW LINKEDIN THOUGHT LEADERS - SHARE

15. MARKETING
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HOW TO SUCCEED IN LINKEDIN
• No ad –hoc tool
• Just don´t approve connections and nothing else
• Learn how LinkedIn best can be used
• Give endorsements to connections you think deserves it
• Use all functions, tools and services
• Put up goals, a content plan and follow it
• Use groups to brand yourself
• Create a share policy
• Integrate LinkedIn with other Inbound marketing activities

16. MARKETING
HOUSE
WANT TO CONNECT?
• Tweet:
Annica
Thorberg
J
@annicathorberg
&
@inboundsthlm
• Email:
annica@markeZnghouse.se
• Web:
www.markeZnghouse.se
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