Learn how to create a popular blog with these tips. This presentation covers the following topics: - The components of a good blog post - Tips on how to find topics to write about for your blog - How often you should publish blog posts - Tips on how to drive traffic to your blog

1. Building
Your
Blog
Brianna
Smith
Digital
Marketing
Strategist

2. Overview
Ê Components
of
a
blog
post
Ê Tips
for
finding
topics
Ê Post
frequency
Ê Driving
traffic

3. Components
of
a
Blog

4. Components
of
a
Blog
Post
Ê Title
Ê It
will
be
the
reason
people
read
you
blog
post,
it
should
be
attention
grabbing
and
represent
the
content
of
the
post
Ê Lists,
guides,
reviews,
and
how-­‐to’s
are
popular
Ê Try
to
incorporate
keywords
into
the
title
Ê Format
Ê Keep
paragraphs
short,
3-­‐5
sentences
Ê Use
headings
whenever
possible
to
break
up
text
Ê headings
should
clearly
describe
what
the
next
section
of
content
is
about
and
incorporate
keywords
Ê Use
bulleted
or
numbered
lists
often

5. Components
of
a
Blog
Post
Ê Post
Length
Ê There
is
no
single
formula
for
how
long
a
post
should
be
Ê Goal:
400-­‐600
words
Ê Focus
on
providing
value
to
your
readers
Ê Put
most
intriguing
information
first
to
captivate
the
readers
attention
Ê Links
Ê Whenever
possible,
try
to
link
to
other
relevant
posts
on
your
site
that
may
provide
additional
value
to
the
readers
Ê Goal:
no
more
than
1
link
per
100
words
Ê Always
credit
sources
with
a
link
back
to
their
site

6. Components
of
a
Blog
Post
Ê Images
Ê Use
at
least
ONE
image
per
post
Ê Image
should
compliment
the
title
and/or
make
sense
to
the
text
around
it
Ê Always
customize
the
image
alt
text
so
search
engines
can
understand
the
context
of
the
image
Ê Use
images
to
draw
the
reader’s
attention
further
down
the
post
Ê Try
incorporating
funny
images
(evokes
emotion
for
the
reader!)

7. Finding
Topics

8. How
to
Find
Topics
for
Your
Posts
Ê Social
Media
Ê Check
out
what
hashtags
are
trending
on
Twitter
Ê Using
your
blog
categories
as
a
starting
point
search:
Ê Quora
Ê Digg
Ê Reddit
Ê StumbleUpon
Ê Inbound.org
Ê Look
at
comments
and
articles
frequently
shared
in
LinkedIn
Groups
you
are
a
member
of

9. How
to
Find
Topics
for
Your
Posts
Ê Checkout
popular
blogs
in
your
industry
Ê Expand
on
an
article
Ê Argue
against
the
author’s
opinion
Ê Google
Trends
Ê (Google.com/trends)
Ê What
do
you
have
a
question
about?
Ê Research
the
answer
and
write
about
it!

10. Post
Frequency

11. How
Often
Should
You
Publish?
Ê At
least
once
a
week
Ê Goal:
2-­‐3
times
a
week
Ê Consistency:
post
on
the
same
day
and
time
of
the
week
Ê Publish
in
the
morning
or
early
afternoon
Ê Using
an
editorial
calendar
will
make
publishing
consistently
easier

12. Driving
Traffic

13. Amplifying
Your
Blog
Posts
Ê Share
on
Social
Media
Ê Twitter
Ê Facebook
Ê LinkedIn
Ê Pinterest
Ê Google+
Ê Share
immediately
after
publishing
Ê WordPress
will
automatically
post
to
Twitter,
Facebook,
and
LinkedIn
if
you
have
linked
your
profiles
Ê Share
again
later
in
the
day
and
several
times
during
the
week
following
publication

14. Amplifying
Your
Blog
Posts
Ê Email
Notifications
Ê WordPress
will
automatically
email
all
your
blog
followers/
subscribers
when
you
publish
a
new
post
Ê Content
Curator
Sites
Ê StumbleUpon
Ê Digg
Ê Scoop.It
Ê Delicious
Ê Reddit
Ê Make
sure
that
you
have
social
sharing
buttons
on
all
your
blog
posts
to
entice
readers
to
share
your
content