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Northumbria University, New Castle, UK 
Trust within AEC virtual teams 
Application to architectural design based on different-place collaboration 
Dr. Arch. Annie Guerriero, Dr. Guillaume Gronier 
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.
Summary of the presentation 
• 01- Introduction 
• 02 - Trust in AEC virtual teams and performance 
â–¸ Sources of trust 
â–¸ Swift trust 
• 03 - Case study 
▸ Pedagogical experiment “Cooperative Digital Studio” 
â–¸ Survey, analysis and results 
• 04 - Conclusion 
11/09/2014 Trust within AEC virtual teams 
2
Northumbria University, New Castle, UK 
Introductio01 n
Introduction 
• Virtual team 
â–¸ New form of organization due to : 
â–¸ Technology evolution 
â–¸ Nature of the work more complex and dynamic 
â–¸ Need of competitiveness 
• These work units are composed of members who “are geographically 
dispersed and coordinate their work predominantly with electronic information 
and communication technologies (e-mail, video-conferencing, etc.)”. [Hertel et al., 
2005] 
11/09/2014 Trust within AEC virtual teams 
4
Virtual team 
• Advantages [Nader Ale et al., 2009] 
â–¸ Reduction of time of production 
â–¸ Reduction of the travel costs 
â–¸ Decisions more rapid and effective 
â–¸ Reduction of the informal exchange and 
focus on the task to be performed 
• In AEC virtual team 
â–¸ Task complex 
â–¸ Numerous actors with multiple and 
heterogeneous roles 
â–¸ Short-lived team composed for the duration 
of the construction project 
• Context AEC is not the most 
favorable for virtual team 
11/09/2014 Trust within AEC virtual teams 
5 
VIRTUAL TEAM
Northumbria University, New Castle, UK 
Trust in AEC virtual 02 teams and performance
Notion of trust 
• Trust 
â–¸ A device for overstepping the complexity of the environment [Luhmann, 1988] 
â–¸ Positive expectations about the behavior or intentions of another person 
[Deutsch, 1962] 
Trusts 
11/09/2014 Trust within AEC virtual teams 
7 
Context C 
A B 
Why?
Trust-based construction management 
• Traditionally trust is studied between people or organizations. 
• In our anterior research works, we considered “trust in the 
good progress of the activity” (Guerriero, 2009, Guerriero et al., 
2010). 
â–¸ This approach suggests that trust can be evaluated in each elements of an AEC 
cooperation context: 
â–¸ (1) Actors 
â–¸ (2) Activities 
â–¸ (3) Building elements 
â–¸ (4) Documents 
â–¸ Based on trust criteria related to each of these four categories, a multi-views 
prototype (Bat’iTrust) has been developed. 
â–¸ This prototype dedicated to the construction management suggests a 
representation of trust level for guiding the navigation of the manager inside all 
the types of visualization (i.e. meeting report, weather forecast, list of plans, etc.). 
11/09/2014 Trust within AEC virtual teams 
8
Sources of trust [Kramer, 1999] 
• “Dispositional trust” 
â–¸ Predisposition of the individual to trust or distrust 
• “Category-based trust” 
â–¸ Internal characteristics of the individual, such as culture and the group which he 
is involved in, etc. 
• “Third party as conduits of trust” 
â–¸ Notion of reputation 
• “History-based trust” 
â–¸ Past successful references 
• “Role-based trust” 
â–¸ Performance of an actor according to the role that he plays within an 
organization 
• “Rule-based trust” 
â–¸ Contractual mechanisms, rules, certifications or norms 
11/09/2014 Trust within AEC virtual teams 
9
Swift trust 
• In virtual team 
â–¸ Risk is high 
â–¸ Relationship built without the benefit of traditional rules of communication in face 
to face 
â–¸ No anterior experience in common 
▸ Distance between the team’s members makes more difficult the application of 
control mechanisms 
• “Swift trust” 
â–¸ Notion introduced by Meyerson (Meyerson et al., 1996) 
â–¸ Qualifying trust emerging in temporary groups 
â–¸ People have to combined their skill in order to perform a specific task in a tight 
deadline 
â–¸ People have a limited history working together and will never work again together 
in the future 
11/09/2014 Trust within AEC virtual teams 
10
Swift trust 
• Device allowing to overcome risk and to initiate collaboration 
• BUT 
â–¸ Swift trust is relatively fragile [Robert et al., 2009] 
â–¸ Evolution towards an history-based trust, more stable and readjusted all along the 
collaborative relationship 
• Swift trust is essential in AEC virtual teams [Robert et al., 2009] 
â–¸ Dispositional trust and category-based trust are predominant elements 
â–¸ No personal information available about the members of the group > consideration of 
people as members of a category 
â–¸ Behavior of the members is deduced from the practices generally associated to the 
categories 
11/09/2014 Trust within AEC virtual teams 
11 
Swift trust History-based trust 
Category-based trust 
Dispositional trust 
Beginning 
Collaboration duration 
End
Northumbria University, New Castle, UK 
Case study : Cooperative 03 Digital Studio
Case study 
• Cooperative digital studio (2012-2013) 
▸ Distance collaboration between students from the University of Liège (Belgium) 
and the architecture school of Nancy (France) 
â–¸ Duration: +/- 3 months 
11/09/2014 Trust within AEC virtual teams 
13
Survey questionnaire and data collection 
• Questionnaire 
â–¸ Part 1 
â–¸ 15 questions based on (Mayer et al., 1999) and (Zolin, 2003) enabling to measure trust 
between team’s members. 
â–¸ Submission of the questionnaire: 5 times during the period of collaboration 
â–¸ Part 2 
▸ “Reflexivity analysis” 
▸ Task reflexivity “is believed to enable teams to develop optimal performance strategies, to 
detect deviation from expected results, and to adapt team functioning to changing demands”, 
▸ Social reflexivity, which “enables teams to integrate divergent opinions and constructively deal 
with conflict” 
â–¸ Questionnaire based on the Carter and West scale (Carter and West, 1998) in this 
French version (Facchin, 2008, Facchin et al., 2006) 
â–¸ 16 items (8 for task reflexivity and 8 for social reflexivity) 
• Data collection 
â–¸ Questionnaire available on line (based on the software LIMESURVEY) 
â–¸ In total 27 students divided in 6 groups have contributed to this survey 
11/09/2014 Trust within AEC virtual teams 
14
Results 
11/09/2014 Trust within AEC virtual teams 
15 
! 
The highest trust level 
> The best appreciation 
The lowest trust level 
> The poorest appreciation
Results 
11/09/2014 Trust within AEC virtual teams 
The highest reflexivity level 
> The best appreciation 
The lowest reflexivity level 
> The poorest appreciation 
16 
!
Results 
11/09/2014 Trust within AEC virtual teams 
! 
17 
The highest 
trust level 
The highest 
reflexivity level 
The lowest 
trust and 
reflexivity level
Northumbria University, New Castle, UK 
0 4 Conclusion
Conclusion 
• We can observe that : 
▸ Trust and reflexivity are directly linked to the group’s performance. 
â–¸ When trust and reflexivity increase, the performance is high. 
• Some limits 
â–¸ Only one case study, and 27 students 
â–¸ Sometimes, only partial answers 
▸ Appreciation of an architectural project as value reflecting the group’s 
performance can be questionable 
• Prospects 
â–¸ New edition of the Cooperative Digital Studio 2014-2015 
â–¸ Submission of the questionnaire (6 times during the collaboration) 
â–¸ +/- 45 students organized in 8 groups 
â–¸ Confrontation of the students to their individual trust and reflexivity curves 
11/09/2014 Trust within AEC virtual teams 
19
Northumbria University, New Castle, UK 
Thank you for your attention 
annie.guerriero@tudor.lu

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Trust within AEC virtual teams

  • 1. Northumbria University, New Castle, UK Trust within AEC virtual teams Application to architectural design based on different-place collaboration Dr. Arch. Annie Guerriero, Dr. Guillaume Gronier This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.
  • 2. Summary of the presentation • 01- Introduction • 02 - Trust in AEC virtual teams and performance â–¸ Sources of trust â–¸ Swift trust • 03 - Case study â–¸ Pedagogical experiment “Cooperative Digital Studio” â–¸ Survey, analysis and results • 04 - Conclusion 11/09/2014 Trust within AEC virtual teams 2
  • 3. Northumbria University, New Castle, UK Introductio01 n
  • 4. Introduction • Virtual team â–¸ New form of organization due to : â–¸ Technology evolution â–¸ Nature of the work more complex and dynamic â–¸ Need of competitiveness • These work units are composed of members who “are geographically dispersed and coordinate their work predominantly with electronic information and communication technologies (e-mail, video-conferencing, etc.)”. [Hertel et al., 2005] 11/09/2014 Trust within AEC virtual teams 4
  • 5. Virtual team • Advantages [Nader Ale et al., 2009] â–¸ Reduction of time of production â–¸ Reduction of the travel costs â–¸ Decisions more rapid and effective â–¸ Reduction of the informal exchange and focus on the task to be performed • In AEC virtual team â–¸ Task complex â–¸ Numerous actors with multiple and heterogeneous roles â–¸ Short-lived team composed for the duration of the construction project • Context AEC is not the most favorable for virtual team 11/09/2014 Trust within AEC virtual teams 5 VIRTUAL TEAM
  • 6. Northumbria University, New Castle, UK Trust in AEC virtual 02 teams and performance
  • 7. Notion of trust • Trust â–¸ A device for overstepping the complexity of the environment [Luhmann, 1988] â–¸ Positive expectations about the behavior or intentions of another person [Deutsch, 1962] Trusts 11/09/2014 Trust within AEC virtual teams 7 Context C A B Why?
  • 8. Trust-based construction management • Traditionally trust is studied between people or organizations. • In our anterior research works, we considered “trust in the good progress of the activity” (Guerriero, 2009, Guerriero et al., 2010). â–¸ This approach suggests that trust can be evaluated in each elements of an AEC cooperation context: â–¸ (1) Actors â–¸ (2) Activities â–¸ (3) Building elements â–¸ (4) Documents â–¸ Based on trust criteria related to each of these four categories, a multi-views prototype (Bat’iTrust) has been developed. â–¸ This prototype dedicated to the construction management suggests a representation of trust level for guiding the navigation of the manager inside all the types of visualization (i.e. meeting report, weather forecast, list of plans, etc.). 11/09/2014 Trust within AEC virtual teams 8
  • 9. Sources of trust [Kramer, 1999] • “Dispositional trust” â–¸ Predisposition of the individual to trust or distrust • “Category-based trust” â–¸ Internal characteristics of the individual, such as culture and the group which he is involved in, etc. • “Third party as conduits of trust” â–¸ Notion of reputation • “History-based trust” â–¸ Past successful references • “Role-based trust” â–¸ Performance of an actor according to the role that he plays within an organization • “Rule-based trust” â–¸ Contractual mechanisms, rules, certifications or norms 11/09/2014 Trust within AEC virtual teams 9
  • 10. Swift trust • In virtual team â–¸ Risk is high â–¸ Relationship built without the benefit of traditional rules of communication in face to face â–¸ No anterior experience in common â–¸ Distance between the team’s members makes more difficult the application of control mechanisms • “Swift trust” â–¸ Notion introduced by Meyerson (Meyerson et al., 1996) â–¸ Qualifying trust emerging in temporary groups â–¸ People have to combined their skill in order to perform a specific task in a tight deadline â–¸ People have a limited history working together and will never work again together in the future 11/09/2014 Trust within AEC virtual teams 10
  • 11. Swift trust • Device allowing to overcome risk and to initiate collaboration • BUT â–¸ Swift trust is relatively fragile [Robert et al., 2009] â–¸ Evolution towards an history-based trust, more stable and readjusted all along the collaborative relationship • Swift trust is essential in AEC virtual teams [Robert et al., 2009] â–¸ Dispositional trust and category-based trust are predominant elements â–¸ No personal information available about the members of the group > consideration of people as members of a category â–¸ Behavior of the members is deduced from the practices generally associated to the categories 11/09/2014 Trust within AEC virtual teams 11 Swift trust History-based trust Category-based trust Dispositional trust Beginning Collaboration duration End
  • 12. Northumbria University, New Castle, UK Case study : Cooperative 03 Digital Studio
  • 13. Case study • Cooperative digital studio (2012-2013) â–¸ Distance collaboration between students from the University of Liège (Belgium) and the architecture school of Nancy (France) â–¸ Duration: +/- 3 months 11/09/2014 Trust within AEC virtual teams 13
  • 14. Survey questionnaire and data collection • Questionnaire â–¸ Part 1 â–¸ 15 questions based on (Mayer et al., 1999) and (Zolin, 2003) enabling to measure trust between team’s members. â–¸ Submission of the questionnaire: 5 times during the period of collaboration â–¸ Part 2 â–¸ “Reflexivity analysis” â–¸ Task reflexivity “is believed to enable teams to develop optimal performance strategies, to detect deviation from expected results, and to adapt team functioning to changing demands”, â–¸ Social reflexivity, which “enables teams to integrate divergent opinions and constructively deal with conflict” â–¸ Questionnaire based on the Carter and West scale (Carter and West, 1998) in this French version (Facchin, 2008, Facchin et al., 2006) â–¸ 16 items (8 for task reflexivity and 8 for social reflexivity) • Data collection â–¸ Questionnaire available on line (based on the software LIMESURVEY) â–¸ In total 27 students divided in 6 groups have contributed to this survey 11/09/2014 Trust within AEC virtual teams 14
  • 15. Results 11/09/2014 Trust within AEC virtual teams 15 ! The highest trust level > The best appreciation The lowest trust level > The poorest appreciation
  • 16. Results 11/09/2014 Trust within AEC virtual teams The highest reflexivity level > The best appreciation The lowest reflexivity level > The poorest appreciation 16 !
  • 17. Results 11/09/2014 Trust within AEC virtual teams ! 17 The highest trust level The highest reflexivity level The lowest trust and reflexivity level
  • 18. Northumbria University, New Castle, UK 0 4 Conclusion
  • 19. Conclusion • We can observe that : â–¸ Trust and reflexivity are directly linked to the group’s performance. â–¸ When trust and reflexivity increase, the performance is high. • Some limits â–¸ Only one case study, and 27 students â–¸ Sometimes, only partial answers â–¸ Appreciation of an architectural project as value reflecting the group’s performance can be questionable • Prospects â–¸ New edition of the Cooperative Digital Studio 2014-2015 â–¸ Submission of the questionnaire (6 times during the collaboration) â–¸ +/- 45 students organized in 8 groups â–¸ Confrontation of the students to their individual trust and reflexivity curves 11/09/2014 Trust within AEC virtual teams 19
  • 20. Northumbria University, New Castle, UK Thank you for your attention annie.guerriero@tudor.lu