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Questionnaire on Ethnocentrism
1. QUESTIONNAIRE
Ethnocentrism is judging another culture solely by the values and standards of one's own
culture. The ethnocentric individual will judge other groups relative to his or her own particular
ethnic group or culture, especially with concern to language, behavior, customs, and religion.
Please complete the survey to the best of your abilities; provided you use any two wheelers or
four wheelers (automobile) and use fast moving consumer goods. Your attitudes and opinions
are greatly appreciated and will have a substantial impact upon this study.
Thank you for your participation!
1. Name * ______________________________________________________
2. Age* _________
3. Gender * Male Female
4. Citizenship* ________________________
5. Occupation *
Student Employed Home-maker Business Retired
(MODIFIED CETSCALE)
6. Only those products that are unavailable in India should be imported. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
7. Indian products, first, last, and foremost. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
2. 8. Purchasing foreign made products is un-Indian. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
9. It is not right to purchase foreign products because it puts Indians out of jobs. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
10. A real Indian should always buy Indian-made products. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
11. We should purchase products manufactured in India instead of letting other countries
get rich off us. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
12. Indians should not buy foreign products because it hurts Indian business and causes
unemployment. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
13. It may cost me in the long run but I prefer to support Indian products. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
3. 14. We should obtain from foreign countries only those products that we cannot obtain
within our own country. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
15. Indian consumers who purchase products made in other countries are responsible for
putting their fellow Indians out of work. *
1 2 3 4 5 6 7
Strongly
Strongly Agree
Disagree
16. What is your belief about foreign-made products? *
(1-Strongly Disagree and 7-Strongly Agree)
1 2 3 4 5 6 7
Value for
Money
Technicality
Quality
Reliability