7. Features
• Facebook Business Page set up
• Branded Cover Photo
• Branded Welcome Page
Client Benefits
• Allows for more time to lease while increasing NOI
• Reduces the cost of creating and deploying graphics
• Provides customizable templates with flexible design
options
• Improves awareness, brand positioning and competitive
edge
• Keeps clients relevant to today‟s consumer
Renter Benefits
• Improves first impression and provides property details
Set UpAnd Branding
8. Features
• Available Apartments App. Provides online
availability right from the client‟s Facebook Page
Client Benefits
• Increases brand awareness while quickly
connecting with prospects through an innovative,
efficient and enjoyable search experience
• Saves money by eliminating engineering time or
expensive 3rd party providers
• Saves time by updating ad information across
multiple platforms via one console
• Creates an opportunity for traffic generation and
LEADS™
Renter Benefits
• Connects renters with the property in a preferred
environment
• Receives current and accurate property
information
EngagingApps
11. Features
• Sweepstakes App. Managed and financed by
For Rent
Client Benefits
• Increases Facebook „Likes‟ and interaction
• Saves money from eliminating expensive 3rd party
providers (i.e. Fetch Fans)
• Saves money on the giveaway
• Saves time on campaign development, creative
and legal
• Rewards fans while building a community of
brand advocates
Renter Benefits
• Provides a chance at winning an iPad
EngagingApps
12. Features
• Content libraries
• One-click publishing or content scheduling
• Automatic posting
Client Benefits
• Saves time and reduces expenses with easy to
use dashboard
• Streamlines internal management and allows
for ownership and management to keep brand
consistency
• Consolidates publishing activities for Facebook
and Twitter into one convenient, integrated
dashboard
• Strengthens reputation and grows visibility with
relevant and timely communication
Renter Benefits
• Engages renter with compelling and timely
content
Content and Posting
17. Features
• Automatic email reporting
• Monitor online visibility
• Respond to reviews proactively
• Track online mentions and relevant conversations
• Competitive monitoring to understand share of
voice
Client Benefits
• Monitors local listings, social profiles and reviews
across multiple platforms
• Saves time with one dashboard and Inbox alerts
• Increases SEO while ensuring brand consistency
• Alerts sent directly to inbox
• Increases digital footprint and lead potential
• Protects brand identity
• Provides a competitive edge
Renter Benefits
• Finding a company that cares about their residents
18. Features
• Positive reviews of the property displayed on ForRent.com and
Available Apartments App from the most credible resources on
the Web
• Automatically filters out negative reviews, ensuring they do not
display on ForRent.com
• Full control over what Apartment Seekers see on the ad
Client Benefits
• Only available to FRSocialExpert and FRReputation customers
• Boosts apartment seekers‟ confidence in the property
• Manages individual reviews easily from the Mgt Console
• Increases SEO, lead potential and buying decisions
• Deters prospects from visiting un-filtered review sites
Renter Benefits
• Creates a positive experience for the renter while providing
quality reviews and apartment information all in one place
24. Features
• Training calendar with access to webinars
• Monthly newsletters with helpful tips, tricks and
trends
• Social Media policy, terms and definitions, best
practices, how-to‟s, video tutorials and more
Client Benefits
• Saves time, reduces expenses and maximizes
productivity
• Prevents a social media crisis
• Provides direction on social media strategy
• Enhances company culture through better
communication
• Offers current trends and useful documents
Renter Benefits
• Improves experience and brand impression
SocialMediaTrainingPortal
25. Features
• Access to experts
• Advice on strategy, platforms, policies and more
• Extensive on-boarding services
Client Benefits
• Saves time, reduces expenses and maximizes productivity
• Empowers the community with the expertise and support to keep pace with the power of
social
• Provides support for social media fair housing guidelines and best practices
Live Support
55. -New red „Pint it‟ button in
the upper left of each pin
-Ability to comment AFTER
opening/clicking the pin
-No longer leave comments
on the home or category
pages
Buttons
56. -Option to go to
the direct source
-Bar of related
pins
Website and Related Pins
83. Pinterest Resources
• PinAlerts: Receive email notifications whenever
someone pins something from your website.
• Pinerly: Suite of tools to post and measure. Suggests content
you should pin.
• Curalate: Finds and consolidates comments and
conversations. Tracks trends, aids discovery of fans and
advocates.
• Pinfluence: Measure your popularity on Pinterest and value
of each pin.
• Repinly: Find the most popular pinners, boards and pins on
Pinterest.
• PinReach: Understand engagement (repins, followers, pins,
likes, comments, trends)
• Pinpuff: Find out what your influence and popularity is on
Pinterest.
86. Instagram Stats
• 90 million Monthly Active Users
• 40 million Photos Per Day
• 8500 Likes Per Second
• 1000 Comments Per Second
87.
88. How It Works
• Snap a photo with your mobile phone
• Choose from 20 different filters to transform the image
• Tag the photo with a foursquare location
• Include a message & use hashtags
• „Like‟ & comment on posts from other users
• Search the site & app to discover content
Photo: http://louisville.styleblueprint.com
92. What Can Brands Do?
• Curate content ranging from loosely
brand-related to product-specific
• Engage with users to build trust and an
online community
• Drive traffic back to your website and
social channels
• Run contests and provide giveaways
• Humanize the brand image
93. Set Up Your Profile
• Select your username
• Include your logo
• Craft a description
• Provide a website URL
• Follow other users
• Recruit residents &
staff to follow the brand
97. All icons are signature
“Facebook blue”
Streamlined
Uniform look
New Icons
98. The news feed is one of
the most important things
we've built.
…the most personalized
newspaper.
…the stories around you
deserve to be displayed
with more than just text.
How we're all sharing is changing
and the news feed needs to evolve
with those changes. This is the
evolving face of news feed.
News Feed
