Always on the edge of innovation, Facebook recently released a new feature that will allow all users to search on a broad to hyper-local scale within the platform. These segmented searches will create a new avenue for marketers to gather information for their brand allowing for a better connection between a brand and its audience. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions as she highlights parts of the tool that can help you better target prospects and attract people to your page. You'll leave with knowledge on ways that Graph Search will affect you as a marketer with: - More targeted fan cultivation - Heightened 'findability' - Increased audience engagement

1. Ansley Sudderth
Social Media Training and Communications
Coordinator

2. Under the Spotlight:
What Facebook’s Graph
Search Means for
Marketers

3. Agenda
• How Big Data Affects Search
• How Search Graph Filters User Information
• Graph Search Features
• Search Engine Integration
– Bing
• What You Can Do Today
• Valuable Links
• Q&A

4. •Location-based, geo targeted results
•Heightened brand page discovery
•Segmented search capabilities with filters
•Crowd and diversity sourcing

5. Sign up to test Graph Search!
www.facebook.com/about/graphsearch

7. How Big Data
Affects Search

10. One of these things is not like the other!

11. How Search Graph
Filters User
Information

12. Graph Search vs. Google

13. Graph Search vs. Google

14. Search Graph
Features

15. Search Engine
Integration

16. "WE’VE BEEN SAYING PEOPLE
ARE FIRST CLASS OBJECTS ON THE
WEB, AND MORE IMPORTANT THAN
ANY PAGE WE COULD SHOW YOU.
THIS IS THE FIRST TIME THAT
ANYONE HAS CONSIDERED PEOPLE AS
A CRITICAL PART TO SEARCH.“ –
BING DIRECTOR, STEFAN WEITZ

18. Graph Search is NOT a search engine…
"As part of this product, our two engineering teams worked
together to advance a unified search experience. That means
that when people want to search beyond Facebook.“ –
Derrick Connell, Bing’s VP of Search
•Graph Search isn’t built to return web
results
•Delivers answers vs. links to answers
•People vs. pages
•Social-centric data vs. random data

19. User Adoption and Sentiment

20. What You Can Do Today
• Establish a ‘search-friendly’ brand name
• Plug in information where applicable
– ‘About’ section is a must!
• Create a vanity URL
• Share strategically and publish posts often
– Use the FRSocial ‘Post N’ Leap Dashboard!

22. Valuable Links
• How Graph Search Will Change Real
Estate and Multifamily: http://bit.ly/Y7RoUy
• Five Tips to Make the Most Out of Graph
Search: http://bit.ly/ZEYELb
• What Facebook’s Graph Search Means for
Marketers: http://bit.ly/VK5XkA
• Join the waiting list:
www.facebook.com/graphsearch

23. Q&A

24. Photo and Statistics Credit
• http://www.google.com/imgres?imgurl=http://www.speakout.alberta.ca/Portals/0/Tim/Check%2520Mark.jpg&imgrefurl=http://www.speako
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• https://www.google.com/search?q=spotlight&hl=en&source=lnms&tbm=isch&sa=X&ei=6Rc_UaySDMHD0QGhooHYDg&sqi=2&ved=0CA
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• http://www.inman.com/news/2013/03/4/how-facebook-graph-search-will-change-real-
estate
• http://www.audience-demand.com/wp-content/uploads/2013/01/FINAL-New-Big-
Data_edited-1.gif
• http://2.bp.blogspot.com/-
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anges.JPG
• http://www.wvdhhr.org/bcf/children_adult/cabuseprev/images/CoC_SocialConnection
s_000.JPG