Download the free guide to accompany this presentation > http://www.hodgesnet.co.uk/seo-whitepaper-guide/ With the SEO landscape changing every day, it is difficult to keep up and to have an SEO agency that knows what they are doing to give you the best results. On-page SEO is the best way to gain almost instant recognition in the search engines and just simply optimising on page content could get you some VERY quick wins. Higher rankings, more traffic = more sales.

1. 14 On Page SEO Elements to Help
You Get Your Website Ranked
Ant Hodges
Managing Director - HodgesNet

2. The BIG Issue
The big problem is that many
business owners and online
marketers are listening to the
messages of “SEO is dead” and
“Just focus on blogging.”

3. Three Cornerstones of SEO
• A well thought through Keyword Strategy for
specific phrases and terms you want to be
found for... and that people are actually using
online.
• The best website you can, with
perfect, technically sound, on-page SEO - both
for the actual coding and the content visible to
the users.
• A rock solid content strategy for both off-site
activity and all the fresh content you need for
on-site content.

4. 14 MUST FIX on-page SEO elements
1. Single topic pages
2. Title tag
3. Keywords tag
4. Description tag
5. URL
6. H1 heading tag
7. First paragraph
8. Image filename
9. Image alt text
10.Keyword rich content
11.Use BOLD / Italics
12.Unique content
13.Internal linking
14.Link to home page

5. 1 – Single topic pages
Be super relevant to a
single
topic, keyword/phrase per
page.
Avoid being vague, generic
or duplicating other
content on your site. Each
page should be unique.

6. 2 – Title Tag
Include the keyword/phrase
in your <title> tag

7. 3 – Keywords Tag
Include the keyword/phrase at the start of the
<meta> keywords tag (not used by Google now
but still used by some other search engines)

8. 4 – Description Tag
Include the keyword/phrase at the start of the
<meta> description tag (this is also what appears in
the short descriptions on the SERPs - maybe include
your phone number or a call to action also)

9. 5 – URL
Include the keyword/phrase in the URL of your
page (either the page file name or subdirectory)

10. 6 – H1 heading tag
Make sure that the keyword/phrase is included at
the start of your <h1> tag on your page and that
you have only one <h1> tag on each page - and
get your Logo out of the <h1> tag if your
developer has coded it in there.

11. 7 – First Paragraph
Include the keyword/phrase within the
first paragraph of your page.

12. 8 – Image Filename
Include your chosen keyword/phrase in the
filename of at least one image (this has a
huge impact as the image may then be found
in image searches too).

13. 9 – Image Alt Text
Include keyword/phrase in at least one
image alt=”” text

14. 10 – Keyword rich content
Specify your
keyword/phrase multiple
times throughout the text
content of your page - but
don’t overdo it!
Make sure it reads well for
humans and that you don’t
keyword stuff your page.
Write for humans not the
search engines.

15. 11 – BOLD and Italic
Make the
keyword/phrase in your
content, bold and italic
at least once for each

16. 12 – Unique Content
Provide unique content
that you have humanly
written about the given
subject that the page is
focused on.
Try to avoid the use of spun
articles, do not copy
content from somewhere
else online or from other
pages of your site.

17. 13 – Internal Linking
Link each page back to its category /
product page / subcategory /navigation
page (If applicable), using text based
anchor text links.

18. 14 – Home Page Link
Link back to your homepage
somewhere on the page.

19. Getting No1
is your aim

20. www.hodgesnet.co.uk/seo-whitepaper-guide/
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