Getting Started with WooCommerce: A Guide to Selling Anything Beautifully with WordPress
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Using the free WooCommerce plugin, by WooThemes, this presentation steps through the process of installing & configuring the plugin, for first time eCommerce users. It shows how easy it is to add in all of your product data along with viewing your orders and sales reports.
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Getting Started with WooCommerce: A Guide to Selling Anything Beautifully with WordPress
- 1. #wcmelb Anthony Hortin @maddisondesigns Getting Started with WooCommerce
- 2. #wcmelb @maddisondesigns A WordPress eCommerce toolkit that helps you sell anything. Beautifully.“ ”
- 3. #wcmelb @maddisondesigns ✓ WooCommerce 2.0+ has been fully security audited by the leading WordPress security firm Sucuri. ✓ Use the reports to get a birds-eye view of your stores performance. ✓ Run complex coupon campaigns. ✓ Setup Intricate tax & shipping options. ✓ Customers can check out quickly and efficiently ✓ Allow customers to leave reviews & ratings for products. FeaturesFeatures
- 4. Installs like any other WordPress plugin Download from WordPress.org Install from your WordPress dashboard Download from WooThemes Installing
- 5. #wcmelb @maddisondesigns Activate & automatically install the default pages Installing
- 6. Dashboard modules Right Now A statistical overview of your store Recent Orders Lists your most recent orders Recent Reviews List your recent customer reviews Monthly Sales Shows sale quantities & amounts p/mth Where to find things
- 7. Shop Management Orders View & manage your orders Reports View sales, customer & stock reports Coupons View & add coupons Where to find things
- 8. Shop Management Settings Main WooComerce configuration settings System Status Provides useful system stats on your site Where to find things
- 9. Products View & manage your Products Add Product Add a new product Categories View & manage product categories Product Management Where to find things
- 10. Tags View & manage product tags Shipping Classes View & manage shipping classes Attributes View & manage product attributes Product Management Where to find things
- 11. #wcmelb @maddisondesigns First up, configure your WooCommerce settings Configuring
- 12. General tab ✓ Define your store location, currency & allowed countries ✓ Configure whether customers can register accounts ✓ Enable/Disable Guest checkouts ✓ Enable/Disable use of Coupons Settings
- 13. Catalog tab ✓ Default product sorting & shop contents (products and/or categories) ✓ Define product data fields (SKU, Weight, Dimensions) ✓ Define pricing format (Decimals, Seperators) ✓ Define image sizes (Catalog, Single product, Thumbnails) Settings
- 14. #wcmelb @maddisondesigns Pages tab ✓ Configure the core WooCommerce pages Most can be left as default as they’re automatically set when you install the default WooCommerce pages Settings
- 15. #wcmelb @maddisondesigns Inventory tab ✓ Enable/Disable stock management ✓ Enable low/out of stock notifications Settings
- 16. Tax tab ✓ Enable/Disable taxes & tax calculations ✓ Define whether shop prices are inclusive/exclusive of tax ✓ Ability to define multiple tax classes (Std, Reduced, etc.) ✓ Set tax rate based on country and/or state Settings
- 17. Shipping tab ✓ Enable/Disable shipping calculations ✓ Enable/Disable multiple shipping methods ✓ Configure shipping rates based on Countries Settings
- 18. Payment Gateways tab ✓ Enable/Disable payment gateways ✓ Configure settings for each payment gateway Settings
- 19. Emails tab ✓ Define the name & email accounts to use for shop emails ✓ Upload an optional header image for your emails ✓ Enable/Disable when to send notifications Settings
- 20. Integration tab ✓ Add your Google Analytics ID for tracking visitors ✓ Enable/Disable ShareThis social media sharing widget ✓ Enable/Disable ShareYourCart affiliate marketing tool Settings
- 21. #wcmelb @maddisondesigns Manage your products using the Products menu Managing Products
- 22. #wcmelb @maddisondesigns Just like Post Categories, Product Categories allow you to group all your products. ✓ Drag ‘n drop to change their display order ✓ Add an image for each category ✓ Hierarchical, just like Post Categories ✓ Can also be added when adding a new product Product Categories
- 24. #wcmelb @maddisondesigns Product Tags are similar to Post Tags. They act as ad-hoc keywords for your products. ✓ Can be added when adding each product Product Tags
- 25. #wcmelb @maddisondesigns Shipping classes can be used to group products of similar type. ✓ Used by certain shipping methods to provide different rates to different products Shipping Classes
- 26. #wcmelb @maddisondesigns Attributes are used to define extra product data ✓ Commonly used with Variable Products for offering variations of a product. (eg. Small, Medium, Large) ✓ Drag ‘n drop terms to change their display order Attributes
- 27. Attributes
- 28. Simple Covers the vast majority of any products Grouped A collection of related products External/Affiliate A product you list but is sold elsewhere Variable A product which has several different variations There are four types of Products Products
- 29. Just like adding a Page or Post, you enter the product name & description Adding Products
- 30. Product Data fields will change depending on the type of product added Adding Products
- 31. General Tab ✓ SKU (Stock Keeping Unit) to track products ✓ Regular & Sales price ✓ Tax Status and Tax Class Adding Products
- 32. Inventory Tab ✓ Manage stock ✓ Allow/Disallow backorders Adding Products
- 33. Shipping Tab ✓ Specify weight of product ✓ Specify dimensions ✓ Specify Shipping Class to group with other products Adding Products
- 34. Linked Products Tab ✓ Manage Up-Sells — Products you recommend instead of the currently viewed product ✓ Manage Cross-Sells — Products you promote in the cart, based on the current product ✓ Make this product part of a Grouped product Adding Products
- 35. Attributes Tab ✓ Assign an Attribute to give your product further information ✓ Attributes are a key component of Variable Products Adding Products
- 36. Advanced Tab ✓ Enter optional notes to supply your customers ✓ Specify a custom ordering position for this item ✓ Enable/Disable customer reviews Adding Products
- 37. #wcmelb @maddisondesigns Variations Tab ✓ Used for managing data for Variable Products ✓ Create variations based on product attributes ✓ Variations can have their own SKU, Stock Quantity, Price, Weight, Dimensions, Shipping Class & Tax Class ✓ Individual product image can be selected for each Adding Products
- 38. Adding Products
- 39. Short Description Enter a short description of the product Categories Specify a Category for your product Gallery Add product images to create a gallery Featured Image Select a Featured Image for the product Other important content you need to add Adding Products
- 40. #wcmelb @maddisondesigns Orders are created when a customer completes the checkout process ✓ Only visible to Administrators and Shop Managers ✓ Orders have a status (Pending, Failed, Completed etc.) ✓ Orders can be added manually, if need be Orders
- 42. #wcmelb @maddisondesigns Use coupons to provide customers with discounts ✓ Discounts can be cart or product amounts/percentages ✓ Can include/exclude certain products or categories ✓ Specify an expiry date for limited use coupons Coupons
- 44. Sales View sales by day, month, product & others Coupons List coupons used for purchases & total discounts Customers View signups, customers & guest sales Stock List your low stock & out of stock items Viewing your stores performance Reports
- 45. #wcmelb @maddisondesigns WooCommerce Extensions allow you to add extra functionality to your store Extending WooCommerce
- 46. Payment Gateways Take payments directly on your store using eWay, ANZ, NAB & others Table Rate Shipping Setup highly customisable shipping options Product Finder An advanced search for helping find products on your site Catalog Visibility Options Turn your online shop into an online catalog Some common extensions Extending WooCommerce
- 47. #wcmelb @maddisondesigns WordPress Plugin Directory http://wordpress.org/extend/plugins/woocommerce/ WooThemes WooCommerce site http://www.woothemes.com/woocommerce/ WooCommerce Documentation http://docs.woothemes.com/document/woocommerce/ WooCommerce Extensions http://www.woothemes.com/product-category/woocommerce-extensions/ Links to remember
- 48. #wcmelb @maddisondesigns That’s all folks!☺ Thanks! Questions? You can find me here... maddisondesigns.com easywpguide.com @maddisondesigns