FAF Event Success: Finding Your Aunt Mabels
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FAF Event Success: Finding Your Aunt Mabels
- 2. How Aunt Mabel Helped us Raise $200,000 in Five Months and How She Can do the Same for You! Learn how Greenville Hospital System raised $200,000 in five months by finding, training and including their Aunt Mabels
- 3. Multi-Channel Engagement Email Social Web *Blackbaud Internet Solutions
- 4. Jenn Parker – Annual Giving Specialist, GHS jparker4@ghs.org @jennparker06 ghsgiving.org Catch up with GHS Giving: ghsgiving.org/blog facebook.com/GHSgiving twitter.com/ghsgiving youtube.com/ghsgiving Contact
- 5. Who in the world is aunt mabel?
- 6. STEP 1: FIND YOUR AUNT MABELS Locate the need
- 7. STEP 1: FIND YOUR AUNT MABELS Locate the champion(s)
- 8. STEP 1: FIND YOUR AUNT MABELS Locate the opportunity
- 10. Use existing relational foundation and add strong web presence
- 11. Advertise event in Cancer Center, ITOR, Life Center and in employee publicationsMaximum of 40 teams
- 13. Get list of current greatest needs from departments
- 14. Donors can shop according to department, age range, type of toy, price range, etc.
- 15. Donors are required to create a log-in and password in order to purchase a gift
- 16. Donors can create their own toy drives to raise funds for GHS Children’s Hospital
- 17. Donors receive a monthly Virtual Toy Drive eNewsletter
- 21. Children’s Hospital Development Council meetings
- 23. Team reports
- 25. Top fundraisers
- 26. E-mail teammates
- 27. fundraising tips and encouragement from major gift officer
- 29. Team reports
- 31. Top fundraisers
- 32. E-mail teammates
- 33. fundraising tips and encouragement from major gift officer
- 35. Donation (to individual, team or general event)
- 36. E-mail tool
- 39. Who: All paddlers, also send out special captains-only segmented eNews
- 40. How:
- 41. Informational – team practice times, fundraising deadline
- 42. Motivational - share patient/paddler stories
- 44. Step 2: train your aunt mabels Email 2010 Messages sent | 3,757 2011 Messages sent | 2,870 2010 $ raised via e-mail | $315 2011 $ raised via e-mail | $5,326 Takeaway : Less e-mail sent, but raising more money Social Media 2010 Messages sent | 0 2011 Messages sent | 51 2010 $ raised via social | $0 2011 $ raised via social | $549 (Facebook) Takeaway: Late to game, but slowly building social media asks & revenue
- 45. Step 2: train your aunt mabels Give them what they need to be successful Start the most toy drives 100% Participation Raise the most money
- 46. Step 2: train your aunt mabels Give them what they need to be successful Web training– how to use site, how to purchase items via toy drive Weekly e-mail updates – $ raised, winning team Tool training: E-mail signature Customized posters and flyers Web banners and buttons Motivation: team competition with a mystery prize!
- 48. Development Council raised $16,800 - morethan the previous year’s holiday total overall
- 50. Step 3: include your aunt mabels Thank them Share event photos and video(s) Social media shout-outs Dragon Boat photocards Virtual Toy Drive photobooks
- 51. Step 3: include your aunt mabels Get their feedback
- 53. Social media – share Children’s Hospital or Cancer Center stories, photos, videos
- 55. Exploring new Friends Asking Friends
- 56. Training paddlers on social media sharing more thoroughly
- 57. Focusing on building event revenue up
- 58. Gearing up for 2011 Development Council holiday challenge!
- 59. Training new council members on website
- 60. Developing survey for 2011
- 64. Thank you! Let’s keep the conversation going… NetWitsThinkTank.com http://bit.ly/fafeNews http://bit.ly/fafsocial40