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social media
KEYS AND FACTS
“Social media are media for social interaction, using highly
     accessible and scalable publishing techniques.”
                      (Wikipedia)
A lot of infographics & compilations are available
on the web. The purpose of this presentation is to
understand the social web before making a
strategy.
I - Evolution & State of Internet & Mobile
II - Targeting People
III - Social Media Strategy
IV - Social Media Landscape
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
STATE OF SMARTPHONE
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
INTERNET
ACTIVITIES
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
DEMOGRAPHY
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
P
E
O
P
L
E
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
STRATEGY ?
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
ENGAGE
           “Engagement marketing, sometimes called "experiential
              marketing," "event marketing", "live marketing" or
            "participation marketing," is a marketing strategy that
          directly engages consumers and invites and encourages
             consumers to participate in the evolution of a brand.
          Rather than looking at consumers as passive receivers of
         messages, engagement marketers believe that consumers
         should be actively involved in the production and co-creation
                           of marketing programs.”
                                   (Wikipedia)
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
“Flickr is an image hosting and video hosting website, web services suite, and online community
                       created by Ludicorp and later acquired by Yahoo!.”
                                           (Wikipedia)
Social Media Infographics : keys and facts
“A folksonomy is a system of classification derived from
the practice and method of collaboratively creating and
  managing tags to annotate and categorize content”
                      ( wikipedia)
Social Media Infographics : keys and facts
“YouTube is a video-sharing website on which users can upload, share, and view videos.”
                                      (Wikipedia)
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
“Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and
microblogging service, enabling its users to send and read other users' messages called tweets.
   Tweets are text-based posts of up to 140 characters displayed on the user's profile page”
                                           (Wikipedia)
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
“Facebook is a social networking website launched in February 2004 that is operated
and privately owned by Facebook, Inc.,with more than 500 million active users in July
         2010, which is about one person for every fourteen in the world.”
                                   (Wikipedia)
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
“LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking
site. Founded in December 2002 and launched in May 2003,[2] it is mainly
                    used for professional networking.”
                                (Wikipedia)
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
Social Media Infographics : keys and facts
BLOGS
“RSS (most commonly expanded as Really
  Simple Syndication) is a family of web feed
 formats used to publish frequently updated
works—such as blog entries, news headlines,
 audio, and video—in a standardized format”
                 (Wikipedia)
Social Media Infographics : keys and facts
CONNECT
Social Media Infographics : keys and facts
ABOUT R.O.I   (return on investissment)




“The problem with trying to determine ROI for social media is you are trying to put numeric
   quantities around human interactions and conversations, which are not quantifiable.”
                            (Jason Falls, Social Media Explorer)
ABOUT KPI
   “A Performance Indicator or Key
  Performance Indicator (KPI) is an
  industry jargon term for a type of
 Measure of Performance.[1] KPIs
      are commonly used by an
 organization to evaluate its success
or the success of a particular activity
        in which it is engaged.”
          (source : wikipedia)
McKinsey approach




Forrester approach
Sources :

mashable.com/
blog.socialcast.com/
flowtown.com/blog/
cmo.com
mediassociaux.com/
blog.hubspot.com/
datadial.net
focus.com
elliance.com
pingdom.com
Gerardo Obieta
Social Media Infographics : keys and facts

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Social Media Infographics : keys and facts

  • 2. “Social media are media for social interaction, using highly accessible and scalable publishing techniques.” (Wikipedia)
  • 3. A lot of infographics & compilations are available on the web. The purpose of this presentation is to understand the social web before making a strategy.
  • 4. I - Evolution & State of Internet & Mobile II - Targeting People III - Social Media Strategy IV - Social Media Landscape
  • 69. ENGAGE “Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.” (Wikipedia)
  • 77. “Flickr is an image hosting and video hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!.” (Wikipedia)
  • 79. “A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content” ( wikipedia)
  • 81. “YouTube is a video-sharing website on which users can upload, share, and view videos.” (Wikipedia)
  • 87. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page” (Wikipedia)
  • 94. “Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July 2010, which is about one person for every fourteen in the world.” (Wikipedia)
  • 113. “LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.” (Wikipedia)
  • 122. BLOGS
  • 123. “RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format” (Wikipedia)
  • 127. ABOUT R.O.I (return on investissment) “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” (Jason Falls, Social Media Explorer)
  • 128. ABOUT KPI “A Performance Indicator or Key Performance Indicator (KPI) is an industry jargon term for a type of Measure of Performance.[1] KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged.” (source : wikipedia)