Comment imaginer l'avenir en partant d'un produit existant et créer une nouvelle expérience client ? C'était l'un de nos projets à Sup de Pub San Francisco en Design Thninking.

1. TEAM B
Nikola - Tesla’s smart home.
Anne Erhel
Sophie Duflot
Antoine Framery Joseph Biley
Alex Ferro

2. GOALS & CHALLENGE
Introduce a new way to experience life at home
Replace
traditionnel
energy
provider
Penetrate energy market

3. Tesla is an innovative company that disrupts both the
transportation market and the energy market.
Clean energy production
Zero emission / Autonomous
vehicles
Energy Storage

4. THE MARTIN FAMILY
950K /Y
Our customer
Kids : 8 and 12
From Aix-en-Provence
« My husband and I have very stressful
jobs, and as two hardworking parents, we
can’t afford to add more stress with
household issues. We need a system to
take domestic issues out of our minds. »
Sophie Martin
« Sometimes I feel like we use way more
energy than we actually need, and I’d like
to find a solution to finally address this
issue »
Leonard Martin
$

5. SOLUTIONS
Artificially Intelligent
Connected App
Self sustainable
Security System

6. AN IMMERSIVE TRIP WITH NIKOLA
A trip to
Brittany :
The story
With

7. KEY TAKEWAYS FROM THEIR JOURNEY
Save money Green energy
Fun with Nikola Less stress