Eurobest Young Creatives 2011. Team Finland Pasi Irisvik & Anton Raevaara

1. Follow me
Eurobest Young Creatives 2011
Pasi Irisvik & Anton Raevaara
Wunderman Helsinki, Finland

2. Challenge: To attract more
people to visit Lisbon
Americans in New York, Boston and Philadelphia
Higher education
35–55 years old

3. Lisbon exceeds
Insight: expectations

4. Lisbon exceeds
Insight: expectations
Audi TT
79 %
Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa

5. Lisbon exceeds
Insight: expectations
Audi TT iPad
79 % 88 %
Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa

6. Lisbon exceeds
Insight: expectations
Audi TT iPad Lisbon
79 % 88 % 98,7 %
Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa

7. A ect on consumers decision
Online banner ads 33 %
Search engine ads 41 %
Magazines 59 %
TV 62 %
Online user opinions 70 %
Friend recommendations 90 %
Source: Nielsen Trust Advertising Global Report, July 2009

8. People trust people
More than advertising statements

9. Solution:
Recommendations
by real people
to people

10. Culture seeker Adventurer
Lisbon, National Art Museum, 9 minutes ago Read more
Mike Johnson, Roxbury, Boston, MA
Epicure
Lisbon, Casa Cadaval Restaurant, 4 minutes ago Read more
Lisa Everton, East Village, New York, NY
Adventurer
Lisbon, Estoril Golf Course, 1 minute ago Read more
George Howell, Fairhill, Philadelphia, PA

11. Culture seeker Adventurer
Lisbon, National Art Museum, 9 minutes ago Read more
Fusion of di erent cultures blows my mind.
Mike Johnson, Roxbury, Boston, MA
Epicure
Lisbon, Casa Cadaval Restaurant, 4 minutes ago Read more
This must be the most delicious cod sh ever!
Lisa Everton, East Village, New York, NY
Adventurer
Lisbon, Estoril Golf Course, 1 minute ago Read more
One swing away from perfect day
George Howell, Fairhill, Philadelphia, PA

12. Lisbon, Eurostar Das Letras hotel, 3 minutes ago
Heading to to a cozy little
restauran down the street.
Lisa Everton, East Village, New York, NY
Read more

13. Lisbon, Central Railway Station, 2 days ago
This reminds me of the
good old days on Interrail
20 years ago.
Mark Lowes, East 5th St, New York, NY
See what your neighbors think about Lisbon: visitlisboa.com

14. Thank you!