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CORPORATE STORYTELLING 
Antonia Colasante
! 
! 
! 
! 
! Di cosa parliamo? 
1. STORYTELLING E APPLICAZIONI 
2. LE STRATEGIE SOCIAL ATTRAVERSO CUI 
USARE LA NARRAZIONE DEL BRAND 
3. ESEMPI DI CASI DI SUCCESSO E NON
! 
! 
! 
! 
! 
Consumatori e advertising
! 
! 
! 
! 
! Social Media = opinioni! 
IL 78% DEI CONSUMATORI SI 
FIDANO DELLE 
RACCOMANDAZIONI DI ALTRI 
CONSUMATORI 
IL 94% DEI CONSUMATORI SI 
FIDANO DELLE 
RACCOMANDAZIONI DI AMICI
! 
! 
! 
! 
! Storie o prodotti?
! 
! 
! 
! 
! 
Cos’è lo storytelling? 
NARRARE SIGNIFICA CO-COSTRUIRE UN 
LEGAME CON LE PERSONE SUL PIANO 
DELLE EMOZIONI, CONDIVIDERE 
IMMAGINI E CREARE NUOVE STORIE 
Le storie accadono solo a ! 
chi sa raccontarle ! 
! 
-Paul Auster!

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Corporate Storytelling

  • 1. ! ! ! ! ! CORPORATE STORYTELLING Antonia Colasante
  • 2. ! ! ! ! ! Di cosa parliamo? 1. STORYTELLING E APPLICAZIONI 2. LE STRATEGIE SOCIAL ATTRAVERSO CUI USARE LA NARRAZIONE DEL BRAND 3. ESEMPI DI CASI DI SUCCESSO E NON
  • 3. ! ! ! ! ! Consumatori e advertising
  • 4. ! ! ! ! ! Social Media = opinioni! IL 78% DEI CONSUMATORI SI FIDANO DELLE RACCOMANDAZIONI DI ALTRI CONSUMATORI IL 94% DEI CONSUMATORI SI FIDANO DELLE RACCOMANDAZIONI DI AMICI
  • 5. ! ! ! ! ! Storie o prodotti?
  • 6. ! ! ! ! ! Cos’è lo storytelling? NARRARE SIGNIFICA CO-COSTRUIRE UN LEGAME CON LE PERSONE SUL PIANO DELLE EMOZIONI, CONDIVIDERE IMMAGINI E CREARE NUOVE STORIE Le storie accadono solo a ! chi sa raccontarle ! ! -Paul Auster!