1. Making Your Voice Heard
Credentials Presentation
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© 2012 ascendplus

2. Making Your Voice Heard
Agenda
1. Why we are different
2. Who we are
3. Our brand experience
4. Our services
5. Some of our market leading clients
6. Akamai: Delivery of programs
7. Akamai: Analyst case studies
8. Messaging case studies
9. Social media & digital marketing
10. What the people who count say
11. Contact: Want to find out more
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3. Making Your Voice Heard
1. Why we are different
Traditional Agency…
Employs only senior consultants
• Relies on junior staff to deliver programme
• Lack of results oriented service Services based around results and proactivity
• Low profile for client of senior consultants In-house experience so understands your needs
• Does not understand client needs/priorities Delivers real business value and results
• PR not seen as helping drive revenue
Access to senior consultants on a daily basis for
• Focus on ‘fluff’ and ‘creativity’ strategic input
• Seen as third party service provider
PR is there to help drive revenue by increasing
sales opportunities
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4. 2. Who we are
AscendPlus is an integrated network of independent PR
agencies covering the whole of Europe.
• London Coordination & Management. UK & Scandinavia PR Delivery
• Munich Germany, Austria & Switzerland PR Delivery
• Paris France PR Delivery
• Madrid Spain & Portugal PR Delivery
• Milan Italy PR Delivery
• Stockholm Nordics PR Delivery
• Amsterdam Benelux PR Delivery
www.ascendcomms.net www.eloquenza.de www.meiji-communication.com www.abanicocom.es www.theoria.it
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5. Making Your Voice Heard
3. Our brand experience
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6. Making Your Voice Heard
4. Our services
• Corporate Media Relations
• Social Media Communications
• Analyst Relations
• European Coordination
• Events
• Copywriting
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7. Making Your Voice Heard
5. Some of our market leading clients
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8. 6. European coordination case studies:
UK, Nordics, France, Germany, Spain & Italy
• Press release distribution
• Weekly US update calls
• Monthly agency calls
• Monthly reporting
• Event coordination
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9. 7. Analyst case studies
• Joint Research with Quocirca
• European Press Coverage
• European Sales Events
• Webinar & Marketing Collateral
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10. (Energy Procurement and Carbon Management Consultancy)
8. Messaging case studies
• Core Messaging Definition
• One Minute Pitch
• Website Auditing
• Credentials Presentation
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11. Making Your Voice Heard
9. Social media communications
• Twitter programs
• LinkedIn programs and management
• Blogs & articles
• Facebook campaigns
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12. Making Your Voice Heard
10. What the people who count say
Client
"Ascendant has helped expand our coverage and awareness in
the market across Europe. We have been impressed by their
proactive approach and the results generated, especially given
our early stage in some of these markets.“
Deirdre Mahon - Sr. Director of Corporate Marketing, GoldenGate Software
Journalist
"PR people who understand how to pitch a story and also to
follow up with a journalist properly are hard to find. In my
experience Ascendant fits this category exactly.”
Kate Bulkley - Senior Freelance Journalist (FT, Independent, Guardian etc)
Analyst
“Too many PR firms simply bombard analysts with material.
Ascendant takes time to find out what analysts are actually
interested in.”
Andy Kyte - Research Fellow, Gartner
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13. Making Your Voice Heard
11. Want to find out more?
please contact James Cooper
email: jcooper@ascendplus.eu
telephone: +44 (0) 208 334 8041
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