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Intel 2013:

Game Changing
Experiences
Game Changing
Products
Mike Bell
Vice President
GM, Mobile and
Communications Group



Kirk Skaugen
Vice President
GM, PC Client Group
Intel® Architecture
                                                                       Across Computing




*Other brands and names are the property of their respective owners.
Intel® Architecture
                                                                       Across Computing



                                                                             Phones


*Other brands and names are the property of their respective owners.
Smartphones with Intel Inside®
                                                                        Optimized to Run   Android *   Apps




Phone images not shown at scale.
* Other names and brands may be claimed as the property of others.
Internet Technologies
                                                                                                 Higher is Better
                                   Motorola Droid RAZR i (Intel® Atom™)                                                                           2048
                                                                                                                                        inside™



                                                                               Apple iPhone 5                                                                       “… once more, the Atom
                                                                                                                                      1672


                                                                  HTC One X (Snapdragon S4)                                 1280                                  based RAZR i maintains the
                                                                          HTC One X (Tegra 3)                        1131                                            performance lead… ”
                                                                                                                                                                          - October 16, 2012
                                                                        Motorola Droid RAZR M                        1098



                                                                              Apple iPhone 4S                  757                                       Great Performance For Key Internet Technologies
                                                                                                Google Octane Benchmark - Version 1
Source: Anandtech, Oct 16, 2012
* Other brands and names are the property of their respective owners.
Results Are In: Motorola RAZR Battery Life Comparison

                                                                                                                                   ~18%
                                                                                                                                 Longer Lasting
                                   “We finally have two virtually identical devices, one powered by a
                                   "traditional" ARM processor, and the other featuring an Intel chip…
                                                                        … battery life…another area of strength for Intel….
                                                                                                                              8h 41m 56s                     7h 22m 19s
                                     the RAZR M lasted seven hours and 22 minutes, while the RAZR i
                                                lasted a full eight hours and 42 minutes.
                                                             it’s clear that Intel’s chip is far more frugal with power
                                                                        than the dual-core Snapdragon S4…”
                                                                                        — The Verge, Oct. 4, 2012              RAZR i                         RAZR M
Source: The Verge, Oct. 4, 2012
* Other brands and names are the property of their respective owners.
                                                                                                                                              Battery Life                Data Source: The Verge , Oct 4, 2012
Value Smartphone for
 Emerging Markets
                                                                        China

     Intel® Atom™ Processor
     Z2420 with XMM™ 6265
                                                                India
     (Lexington)
                                                       Africa
     Multi-media experience
     built & targeted for emerging markets
                                             Latin              Southeast Asia
                                             America
Introducing Intel® Atom™ Processor Z2420
                                                                         Value Smartphone for Emerging Markets

                                                                       High-performance processing
                                                                        • Intel® Atom™ processor up to 1.2GHz with
                                                                          Intel® hyper-threading technology
                                                                        • Optimized to run Android* applications
                                                                        • Enables quick web browsing
                                                                       High-performance video and imaging
                                                                       Great graphics for casual gaming on the go
                                                                       Features for cost-conscious consumers

* Other names and brands may be claimed as the property of others.
Intel® Atom™ Processor Z2420
           High-performance Multimedia, Imaging and Graphics

   HD Video Encoding                        Still-image                Graphics Performance
     and Decoding                          Performance                     with SGX540
Capture and share experiences         1.3MP + 5MP cameras with            Great UI navigation
  with 1080p 30fps videos                low-light optimization             responsiveness
        Enjoy full-length           7 frame burst capture (7 fps) to   Great gaming performance
           HD movies                  get the best shot or capture
                                               the action
Full set of video playback codecs
Platform Features


     Dual-SIM,                     FM Radio              MicroSD Card Slot               Wireless Display
    Dual-standby               Customers can enjoy      Offers flexibility for lower    Enabling the viewing or
Customers can choose the         music when they         device acquisition cost       sharing of content to a big
 best carrier for different   commute, exercise, etc.    and the customer adds           display without wires
      uses or places          without content cost or     memory later as they
                               data connection fees               need it
   Dual standby offers
   maximum flexibility
Design Wins
                                           Intel® Atom™ Processor Z2420

                            Product Name           Product Name           Product Name




NOTE: Phones not to scale
Performance Smartphone

                       Medfield                     Clover Trail+                       Next Generation...
                       Intel® Atom™ Z2480           Intel® Atom™ Z2580                  New microarchitecture
Smartphone             Up to 2.0 GHz                Dual core with 2X CPU performance   22nm


 Roadmap
                       HSPA+




             Value Smartphone
                                            Lexington                                   Next Generation...
                                            Intel® Atom™ Z2420                          New microarchitecture
                                            Up to 1.2 GHz                               22nm
                                            HSPA+
Intel® Architecture
                                                                       Across Computing


                                                                             Tablets &
                                                                            Ultrabooks™



*Other brands and names are the property of their respective owners.
Intel® Atom™ Processor-based
              Tablets Available Today




* Other names and brands may be claimed as the property of others.
Intel® Atom™ Processor Platform

                                                          Tablets

                                                                        Intel® Atom™ Z2760 Processor
                                                                        Up to 1.8 GHz
                                                                        Dual core with 2X CPU performance
   User      Battery Life   Performance   Compatibility                 10+ hours battery life
Experience                                                              >3 weeks stand-by


                                                                    Intel® Tablets Compete Across All
                                                              4 Pillars with Key Strength In Compatibility
Run the Software You are Familiar With
                                                                     Applications “Just Work” on Intel® Processor-based Tablets with            Windows *   8
                                                                                                                                                                              Windows* 8


                       “That is, given comparable battery life and                                                                                               iTunes*
                                                                                                                                                                                 ✔
                      performance, it’s unclear to me why anyone
                     would choose a Windows RT-based system, in
                     general, over a comparable Clover Trail-based                                                                                                Picasa *
                                                                                                                                                                                 ✔
                     system, since the latter has full compatibility
                       with Windows 8 software and hardware. “                                                                                                  Photoshop *
                                                                                                                                                                                 ✔

                                                                                                                                                                Peripherals      ✔
                                                                                        Screenshot of Intel® tablet running iTunes*, Picasa*,
                                                                                               and Photoshop* all at the same time
As of Dec 2, 2012
* Other names and brands may be claimed as the property of others.
Next Gen Tablet Experiences


         “Bay Trail”
         New Atom™ Micro architecture
         22nm
         Quad core
         >2x performance over current generation
         Great battery life and experience
         Available Holiday 2013
Mobile Computing Lines are Blurring
Smartphone        Tablet
                                          Ultrabook™          Ultrabook™            Notebook
                                   Convertible & Detachable



 Consumption Usages                                                        Creation/Productivity
Intel Developer Forum
          September 2012

             Announced:
         New Lower Power
4th Generation Intel® Core™ Processors
Launching Today

                                           New Lower Power 3rd
                                           Generation Intel® Core™
                                                Processors




*As low as 7 watts scenario design power
System Availability: June
                                                                  New Lower Power 3rd
                                                                  Generation Intel® Core™
                                                                       Processors

                                                                    Core™ Processor Performance
                                                                       Business Class Security
                                                                          Thinner & Lighter



Other names and brands may be claimed as the property of others
Ultrabook™ Momentum

   Category Introduction                Ramp Volume, Hit Mainstream              “The Notebook Re-invented”
                                            Prices & Intro Touch




2nd Generation Intel® Core™ Processor    3rd Generation Intel® Core™ Processor   4th Generation Intel® Core™ Processor
          (Sandy Bridge)                             (Ivy Bridge)                             (Haswell)
Responsive                                                   Mobile
  Ultrabook™                                                                                                                                          Interact naturally with touch and voice        All day battery                                                      life 1

     with                                                                                                                                                       Turns on in a flash               Thinner, lighter designs
4th Generation                                                                                                                                                  Always fresh data  2               Intel® Wireless Display
 Intel® Core™
  Processor

     The Notebook                                                                                                                                                 Protected                                                   Stylish
      Reinvented
                                                                                                                                                                   Intel Antitheft                 Broad range of new
                                                                                                                                                             Intel Identity Protection          Convertibles & Detachables
                                                                                                                                                             Antivirus/Anti-malware

1   Target 9 hours based on idle *Note: Power estimates are preliminary based on Q2’12 architectural pre-silicon projections and subject to change.                                               2   Via Intel Smart Connect Technology or Microsoft Connected Standby
Lower Power 4th Generation Intel® Core™
     Ultrabook™ Reference Design
Intel® Architecture
                                                                       Across Computing


                                                                           All-in-Ones



*Other brands and names are the property of their respective owners.
Bringing Back
“Family Night”
Announcing: Broad All-in-One Computing Ecosystem




Other names and brands may be claimed as the property of others
Announcing: Premium Pay TV Experience to Intel Devices




Other names and brands may be claimed as the property of others
Other names and brands may be claimed as the property of others
Perceptual
 Computing
Adding “Senses” for
Life-like Interactions
Summary

   Intel is Executing

Aggressively Innovating

Driving New Experiences

  Building Ecosystems
Recapping Some of Today’s Announcements
                                                                                         New Products:
                                                                                         •            Value Atom™ smartphone platform for emerging markets from Acer, Lava, Safaricom
                                                                                         •            Bay Trail quad core Atom™ processor for tablets in Holiday 2013
                                                                                         •            Pull in and launch of new 7W1 Intel® Core™ processors for Ultrabooks™ and tablets
                                                                                         •            4th Generation Intel® Core™ Ultrabooks™; all with touch, WiDi & delivering largest battery life increase in Intel’s history


                                                                                         New Experiences:
                                                                                         •            2013 = adding natural human interfaces to computing: voice, touch, facial recognition and gestures
                                                                                         •            Live & On-Demand premium pay TV content across Intel® devices
                                                                                         •            Latest All-in-One computers to bring new shared computing experiences

Other names and brands may be claimed as the property of others   1As   low as 7W scenario design power
Intel Booth Preview for Analysts, Bloggers and Media

Tomorrow, Intel will provide credentialed analysts, bloggers and media with an exclusive sneak
peek of the Intel booth and product demonstrations before the show floor officially opens.
• 7:00-8:15 a.m. on January 8 th at the Intel booth, Central Hall #7252

• Event is during pre-show hours; enter through exterior C2 lobby

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Conferencia de Prensa CES 2013

  • 2. Mike Bell Vice President GM, Mobile and Communications Group Kirk Skaugen Vice President GM, PC Client Group
  • 3. Intel® Architecture Across Computing *Other brands and names are the property of their respective owners.
  • 4. Intel® Architecture Across Computing Phones *Other brands and names are the property of their respective owners.
  • 5. Smartphones with Intel Inside® Optimized to Run Android * Apps Phone images not shown at scale. * Other names and brands may be claimed as the property of others.
  • 6. Internet Technologies Higher is Better Motorola Droid RAZR i (Intel® Atom™) 2048 inside™ Apple iPhone 5 “… once more, the Atom 1672 HTC One X (Snapdragon S4) 1280 based RAZR i maintains the HTC One X (Tegra 3) 1131 performance lead… ” - October 16, 2012 Motorola Droid RAZR M 1098 Apple iPhone 4S 757 Great Performance For Key Internet Technologies Google Octane Benchmark - Version 1 Source: Anandtech, Oct 16, 2012 * Other brands and names are the property of their respective owners.
  • 7. Results Are In: Motorola RAZR Battery Life Comparison ~18% Longer Lasting “We finally have two virtually identical devices, one powered by a "traditional" ARM processor, and the other featuring an Intel chip… … battery life…another area of strength for Intel…. 8h 41m 56s 7h 22m 19s the RAZR M lasted seven hours and 22 minutes, while the RAZR i lasted a full eight hours and 42 minutes. it’s clear that Intel’s chip is far more frugal with power than the dual-core Snapdragon S4…” — The Verge, Oct. 4, 2012 RAZR i RAZR M Source: The Verge, Oct. 4, 2012 * Other brands and names are the property of their respective owners. Battery Life Data Source: The Verge , Oct 4, 2012
  • 8. Value Smartphone for Emerging Markets China Intel® Atom™ Processor Z2420 with XMM™ 6265 India (Lexington) Africa Multi-media experience built & targeted for emerging markets Latin Southeast Asia America
  • 9. Introducing Intel® Atom™ Processor Z2420 Value Smartphone for Emerging Markets High-performance processing • Intel® Atom™ processor up to 1.2GHz with Intel® hyper-threading technology • Optimized to run Android* applications • Enables quick web browsing High-performance video and imaging Great graphics for casual gaming on the go Features for cost-conscious consumers * Other names and brands may be claimed as the property of others.
  • 10. Intel® Atom™ Processor Z2420 High-performance Multimedia, Imaging and Graphics HD Video Encoding Still-image Graphics Performance and Decoding Performance with SGX540 Capture and share experiences 1.3MP + 5MP cameras with Great UI navigation with 1080p 30fps videos low-light optimization responsiveness Enjoy full-length 7 frame burst capture (7 fps) to Great gaming performance HD movies get the best shot or capture the action Full set of video playback codecs
  • 11. Platform Features Dual-SIM, FM Radio MicroSD Card Slot Wireless Display Dual-standby Customers can enjoy Offers flexibility for lower Enabling the viewing or Customers can choose the music when they device acquisition cost sharing of content to a big best carrier for different commute, exercise, etc. and the customer adds display without wires uses or places without content cost or memory later as they data connection fees need it Dual standby offers maximum flexibility
  • 12. Design Wins Intel® Atom™ Processor Z2420 Product Name Product Name Product Name NOTE: Phones not to scale
  • 13. Performance Smartphone Medfield Clover Trail+ Next Generation... Intel® Atom™ Z2480 Intel® Atom™ Z2580 New microarchitecture Smartphone Up to 2.0 GHz Dual core with 2X CPU performance 22nm Roadmap HSPA+ Value Smartphone Lexington Next Generation... Intel® Atom™ Z2420 New microarchitecture Up to 1.2 GHz 22nm HSPA+
  • 14. Intel® Architecture Across Computing Tablets & Ultrabooks™ *Other brands and names are the property of their respective owners.
  • 15. Intel® Atom™ Processor-based Tablets Available Today * Other names and brands may be claimed as the property of others.
  • 16. Intel® Atom™ Processor Platform Tablets Intel® Atom™ Z2760 Processor Up to 1.8 GHz Dual core with 2X CPU performance User Battery Life Performance Compatibility 10+ hours battery life Experience >3 weeks stand-by Intel® Tablets Compete Across All 4 Pillars with Key Strength In Compatibility
  • 17. Run the Software You are Familiar With Applications “Just Work” on Intel® Processor-based Tablets with Windows * 8 Windows* 8 “That is, given comparable battery life and iTunes* ✔ performance, it’s unclear to me why anyone would choose a Windows RT-based system, in general, over a comparable Clover Trail-based Picasa * ✔ system, since the latter has full compatibility with Windows 8 software and hardware. “ Photoshop * ✔ Peripherals ✔ Screenshot of Intel® tablet running iTunes*, Picasa*, and Photoshop* all at the same time As of Dec 2, 2012 * Other names and brands may be claimed as the property of others.
  • 18. Next Gen Tablet Experiences “Bay Trail” New Atom™ Micro architecture 22nm Quad core >2x performance over current generation Great battery life and experience Available Holiday 2013
  • 19. Mobile Computing Lines are Blurring Smartphone Tablet Ultrabook™ Ultrabook™ Notebook Convertible & Detachable Consumption Usages Creation/Productivity
  • 20. Intel Developer Forum September 2012 Announced: New Lower Power 4th Generation Intel® Core™ Processors
  • 21. Launching Today New Lower Power 3rd Generation Intel® Core™ Processors *As low as 7 watts scenario design power
  • 22. System Availability: June New Lower Power 3rd Generation Intel® Core™ Processors Core™ Processor Performance Business Class Security Thinner & Lighter Other names and brands may be claimed as the property of others
  • 23. Ultrabook™ Momentum Category Introduction Ramp Volume, Hit Mainstream “The Notebook Re-invented” Prices & Intro Touch 2nd Generation Intel® Core™ Processor 3rd Generation Intel® Core™ Processor 4th Generation Intel® Core™ Processor (Sandy Bridge) (Ivy Bridge) (Haswell)
  • 24. Responsive Mobile Ultrabook™ Interact naturally with touch and voice All day battery life 1 with Turns on in a flash Thinner, lighter designs 4th Generation Always fresh data 2 Intel® Wireless Display Intel® Core™ Processor The Notebook Protected Stylish Reinvented Intel Antitheft Broad range of new Intel Identity Protection Convertibles & Detachables Antivirus/Anti-malware 1 Target 9 hours based on idle *Note: Power estimates are preliminary based on Q2’12 architectural pre-silicon projections and subject to change. 2 Via Intel Smart Connect Technology or Microsoft Connected Standby
  • 25. Lower Power 4th Generation Intel® Core™ Ultrabook™ Reference Design
  • 26. Intel® Architecture Across Computing All-in-Ones *Other brands and names are the property of their respective owners.
  • 28. Announcing: Broad All-in-One Computing Ecosystem Other names and brands may be claimed as the property of others
  • 29. Announcing: Premium Pay TV Experience to Intel Devices Other names and brands may be claimed as the property of others
  • 30. Other names and brands may be claimed as the property of others
  • 31. Perceptual Computing Adding “Senses” for Life-like Interactions
  • 32. Summary Intel is Executing Aggressively Innovating Driving New Experiences Building Ecosystems
  • 33. Recapping Some of Today’s Announcements New Products: • Value Atom™ smartphone platform for emerging markets from Acer, Lava, Safaricom • Bay Trail quad core Atom™ processor for tablets in Holiday 2013 • Pull in and launch of new 7W1 Intel® Core™ processors for Ultrabooks™ and tablets • 4th Generation Intel® Core™ Ultrabooks™; all with touch, WiDi & delivering largest battery life increase in Intel’s history New Experiences: • 2013 = adding natural human interfaces to computing: voice, touch, facial recognition and gestures • Live & On-Demand premium pay TV content across Intel® devices • Latest All-in-One computers to bring new shared computing experiences Other names and brands may be claimed as the property of others 1As low as 7W scenario design power
  • 34.
  • 35. Intel Booth Preview for Analysts, Bloggers and Media Tomorrow, Intel will provide credentialed analysts, bloggers and media with an exclusive sneak peek of the Intel booth and product demonstrations before the show floor officially opens. • 7:00-8:15 a.m. on January 8 th at the Intel booth, Central Hall #7252 • Event is during pre-show hours; enter through exterior C2 lobby