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“ Here you have a document and discussion
that ends up in more and more structure,
”
because Rizzoma organizes it on the go.
Gunnar Cedersund, Scientific Director
at Linköping University, Rizzoma customer
Content that keeps working

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Communication is the primary need of business conduct
Linear communication Contextual communication
All existing tools display messages in a linear way:
• Ideas are fragmented
• NO bird’s-eye view

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See how chat become a structured document
Answer in context is more natural Overview document structure

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Competitors
Rich content:
Drag&drop Gadgets,
Comment Activity and easy Mobile @mentions,
anywhere stream structuring version charts Valuation
Yammer No No No $1.2b
Jive No No Poor $0.6b
Google Docs Poor No Poor No ~ $1b
Box.net No Poor No No $1.2b
Rizzoma Your guess

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Our community grows with the average user
time on service
Traction since the launch in Feb 2012 shows:
• The number of users is increasing;
• The duration of single visit grows. Users shift
February
to Rizzoma for task execution.
December
October
August
February • 38 min avg. time on site
142 users
5 min on site
April • 40000 users
June • 18% DAU/MAU

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Target Audience to Expand
Focus: information management teams, usually 3 to 20 members, the knowledge workers.
It’s a very large and diffused audience.
US segment is $23.5 billion in 2011 according to WSJ
Key segments for near-term product development:
• Enterprise
• Web design
• Research and consulting
• Game development
• IT startups

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We follow bottom-up customer acquisition strategy
10% of acquired users 1 active user
stay with us. adds 3 new users
40 000 users
Retention Referral
Main channels:
Integration: Dropbox, Google Apps, iCloud, Confluence, WordPress and other tools popu-
lar among target teams.
Strong connections with social networks, email and chats i.e Skype.
Market Places: Apple stores, Google Stores, Atlassian, Jive, Wrike etc. At the moment we
have 10 registrations per day on Chrome Store
Marketing campains in tech universities

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Monetization
Casual Feature High Secure
Collaboration Store Collaboration Enterprise
Groups operating just Thousands OpenSocial Gadgets Group management settings.
from time to time i.e. friends the same as in Confluence, Gmail,
and other non-commercial groups. Jive work Preset features from store:
task management, realtime backup,
Included features: email Integrations i.e. Dropbox, advanced security,
and Facebook deep integration, GoogleApps, iCloud.
mentions, mobile version. 10Gb file storage per user,
Custom settings like upload space, integrations.
Unlimited users. in-text tasks, exports.
Charge for one feature. Additional features development
Some features are free. provided by request.
Free from $0,3 per feature* $3 per user/month Custom price
*Half profit get developers.

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RoadMap
Winter 2012-2013
• OpenSocial APi
Spring 2013
• Group Management
Summer 2013
• Native iPhone and Android app
• Offline app (access without internet
connection)
Fall 2013
• Server-in-a-box

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Funding requirements
We are looking for $1M
Current burn rate: $42K per month. Will reach up to $100K burn rate in case we
keep up with the appointed road map.
We are going to spend 200k for customer acquisition:
• $50k for advertisements in Google and Facebook
• $50k for landing pages and store pages development
• $100k for direct sales and integrations in universities and opinion leader teams

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Email was invented 40 years ago
There are 90 billion business emails that
people send and receive every day.
Such a mess!
future@rizzoma.com
The day when people dramatically change the
way they communicate is drawing near. The
day when collaboration will become the true
collective mind.

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The team behind Rizzoma
The project employs 17 people: 8 developers, 3 designers and 6 marketing people:
managers, analysts and writers.
Ilya Nazarov, Senior Web Developer
Node.js and CouchDB expert.
Works in web development since 2003.
Vladimir Kobzev, CMO
Anton Paramonov, CTO Promotion, Market analysis,
Works in development and implementation 8-year experience.
of servers, desktop and web applications
since 2000. Expert in informational architecture.
Anton Khristolyubov, UX designer
Works in web design since 2004.