![Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Our Brand Identity Brand Essence: liberal optimistic modern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performances & Benefits: - liberalism - free market economy - individuality - transparency - willingness to perform - citizen-orientated - enthusiasm - reliability - substance/content Campaigning for political success Strategy Campaigns Tools](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Helmut Metzner on Liberal e-Democracy
- 1. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs FDP Liberal e-Democracy: Digital media in the communications strategy and practice of the FDP
- 6. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs 433 reports about in Deutschland… … only 2 reports about FDP! Campaigning for political success Strategy Campaigns Tools
- 7. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Our liberal family: More activities than ever! Press releases: Nationwide events: Parliamentary proposals/initiatives: 319 über 100 ca. 180 Campaigning for political success Strategy Campaigns Tools
- 8. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Our Campaigns: Election for the German Bundestag 2005 Classical election campaign dominated by personification and goals.
- 9. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Our Campaigns: "Selbstdenker " – Kampagne ( " self-thinker " campaign) Testemonial campaign via internet to gain new party members.
- 10. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Our Campaigns Permanent campaigns constantly evoke awareness for liberal politics.
- 12. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools A success story: Nr. 1 source of information
- 13. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Tools: Internet Portal www.fdp.de Success story: "Portal Liberal“ is the entrance area to substantial information and various dialogue opportunities.
- 14. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Tools: my.fdp.de " My.fdp " is our virtual community that provides services, tools for self-presentation of members, information, forums and competitions.
- 15. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs It is worth joining the fdp – not only politically. Campaigning for political success Strategy Campaigns Tools
- 16. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Individual Newsletter Campaigning for political success Strategy Campaigns Tools
- 17. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs X X X X Campaigning for political success Strategy Campaigns Tools
- 18. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Tools: You Tube Channel The FDP You Tube Channel helps to spread liberal beliefs. User can directly get into dialogue.
- 19. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools Tools: Special events for special target groups, chats and service lines to stay in touch.
- 20. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Most growing mempership! 2.159 new members competing parties loose members, liberals grow
- 21. Political Communications in the IT-Age, 4 December 2007 Helmut Metzner, Head Department of Political and International Affairs Campaigning for political success Strategy Campaigns Tools FDP Thank you for listening! Any questions? Good success with your campaigning!