Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".

1. HELLO. HOW ARE YOU? Antti Leino Planning and creative director / Avaus Dialog Author of “ Dialogi Aika. Markkinoinnin ja viestinnän mahdollisuudet ” & .net.Verkkoviestinnnän käsikirja (Infor) Digital marketing advisor / lowreality digital marketing www.twitter.com/anttileino www.facebook.com/anttileino www.linkedin.com/anttileino www.slideshare.com/anttileino [email_address] http://lowreality.blogspot.com

2. How to run digital marketing (for hospitality business)

3. http://www.youtube.com/watch?v=Naf0jxDd-R0

6. Map of possibilities

9. Task of the marketing is to translate customers´ ever changing needs to profitable possibilities.

10. The most important task of the corporations is to create customers.

11. The most important task of the corporations is to create customers. Customers how then creates new customers.

12. The most important task of the corporations is to create customers. Customers how then creates new customers.. Who then create new customers…

13. Now we have both willingness and tools… Taustakuva: springm

14. ..and the audience.

16. Everyone is interested in USER-GENERATED CONTENT but also scared about it

17. 1

18. 50 duncan davidson

19. 10000

20. If you challenge people to create, do it right.

24. “ Beauty is.”

25. Viral effect requires minimun 1000 fans

26. If four of your connections “like” something close-enough interesting, on average, You have to check that issue.

27. BRING THE LOVE BACK

28. TRADITIONAL ADVERTISING MESSA-GE STORE TRADITIONAL WEB ADVERTISING WEB SITE STORE

29. IT´S NOT LINEAR! Banner Web site Media Interest Desire Awareness Action

30. When is your customers´ shoping window open?

31. Internet is not a medium. It’s a platform. On which any brand should build long-term, non-linear marketing ecosystem.

32. 24/7 ECOSYSTEM Social bookmarking Embeddable content Widgets and Applications Social networks Display advertising RSS-feeds Campaign sites

33. THREE MEDIA TO TACKLE PAID MEDIA EARNED MEDIA OWN MEDIA

34. Earned media drives communication tendencies and trustworthiness Source:New priorities of today´s spa consumers, Coyle Hospitality Group May 2010

35. Marketing is based on earned media optimized bits

40. “ let´s tweet”

41. SOCIAL MEDIA KILLS TRADITIONAL EMAIL ?

42. HEY, WE STILL NEED TO ADVERTISE TO BUILD BRAND IDENTITY AND DRIVE SALES

44. Internet is young! 26 million 1 billion 1 trillion http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html http://googleblog.blogspot.com/2005/09/we-wanted-something-spec ial-for-our.html http://googleblog.blogspot.com/2004/11/googles-index-nearly-do ubles.html

45. Everything is available online

46. Be available when shopping window is going to open CPC

47. Technology is no longer obstacle for eCommerce 35€/ month!

48. Internet is really mobile. Are you?

49. INFO RM ACTI VATE ENGA GE

50. “ Life as a game”

55. We will interact with advertising where once we only watched it.

58. Interesting stories are culturally relevant. Stories get passed on from person to person.

59. Today, You alone are not telling the story. Customers, partners, friends, people will continue your story.

60. REQUIREMENTS FOR MARKETING TODAY 1 Be there where your customers are = distribute 2 Be findable = accessibility 3 Participate and engage = dialogue 4 Openness 5 Enable information sharing 6 Build platform to meet = services! 7 Charm! 8 Be a subject = dialogue is the only way to differentiate!

62. Antti Leino www.twitter.com/anttileino www.facebook.com/anttileino www.linkedin.com/anttileino www.slideshare.com/anttileino [email_address] http://lowreality.blogspot.com WHAT I CAN DO FOR YOUR BUSINESS?