A short and precise description of what SEO is, what are the different types of SEO, techniques used, Benefits, Tools useful for an SEO.

1. SEO as Digital Marketing Tool
- By Anubhav Bulani

2. Background Info

3. Search Engine Optimization

4. Digital marketing
Google

5. Things to Consider while setting up a page

6. On Page Optimization

7. Off Page Optimization
It is basically what can be done ‘off pages’ so as to maximize
its performance in search engines for target keywords related
to the on-page content and also the keywords in Off-page
direct links.

8. Google Penguin
It is basically an
algorithm which
runs across all the
web sites and web
pages to detect
Black Hat SEO
techniques.

9. Google Panda
Google panda is considered to be a change to
google’s search engine ranking algorithm.
This change came into exsistence because of
higher ranking of ‘ low-quality sites’ or ‘ thin-
sites’ in their search engines.
It is basically an algorithm which runs across
all the web sites and web pages.
And hence increasing the chances of getting
higher quality sites on top of the search
results.

10. How to effectively optimize the page ?
Google Adwords
*Using ‘Google’ as an example to explain the above.*

11. Google Analytics
Google analytics is a service offered by google which helps
you to track the traffic generated on your website.
It has been originated for the marketers and is a very useful
service for SEO when it comes to keep track record of the
website or webpage they are working on.
It provides you with detailed reports of the performance of
your website.
*For details about the same kindly visit: http://www.google.co.in/analytics/

12. Google Adwords
Google Adwords is google’s advertising product which helps
the merchant to highlight its website or products in
specific or any event that needs to be promoted related
to his industry.
This tool is highly used by an SEO when it comes to
PPC(Pay per click) technique.
The merchant has the freedom to decide upon the target
audience be it local, national or international audience.
Google adwords is a short and precise way of conveying
one’s message to its audience.
*For details about the same kindly visit: adwords.google.com/

13. Google Webmasters
Google webmasters is basically a no-charge web service for
webmasters. It was formed in order to promote Google
services for webmasters.
It is a much précised tool when compared to google
analytics as it digs deep into the reports and lets you know
where the traffic to your website is coming from. Which
keyword is ranked higher in user search query.
There are many webmaster tools available in market with
different features like Bing has its own webmaster tool,
and web tools as well which can be referred from the below
mentioned web address.
*For details about the same kindly visit: http://www.iwebtool.com/tools/

14. Techniques of SEO

15. Techniques of SEO

16. Benefits of SEO

17. Be it the SEO or the TOOLS we use.
CONTENT is the KING !!!!