2. THANKS!
THIS IS AWESOME
I’M SO HUNGRY!!
70% off on PIZZA
LET’S AVAIL, RIGHT!?
70% off on Pizza
Avail Now!
3. BUT NO THANKS!
BECAUSE…
70% off
on Pizza
70% off on PIZZA
Sample text sample text
sample text sample text
Text sample text sample
text
At: Sample text
Lajpat Nagar
4. BUT NO THANKS!
70% off
on Pizza
BECAUSE…
70% off on PIZZA
Sample text sample text
sample text sample text THE WHERE !?!
Text sample text sample
text
At: XYZ Pizza Corner
Lajpat Nagar
8. THIS IS WHAT LIES IN
BETWEEN
35 KMS
OVER 1 HOUR OF
DRIVING TIME!
9. WHAT JUST
HAPPENED?
70% off
on Pizza
70% off on PIZZA
Sample text sample text
sample text sample text
Text sample text sample
text
At: XYZ Pizza Corner
Lajpat Nagar
10. WHAT JUST
HAPPENED?
YOU LOST! ME
70% off
on Pizza
BECAUSE YOUR OFFER
70% off on PIZZA
Sample text sample text DIDN’T FIT THE
sample text sample text
LOCATION CONTEXT
Text sample text sample
text
At: XYZ Pizza Corner
Lajpat Nagar
12. MOST RELEVANT TARGETING
FOR BUSINESSES TODAY!
Target your audience by:
Hyper-location: Street-level
State, City
Device, Smartphones
Operating System
Operator
Content Categories
Publishers
13. MOBILE ADS:
LOCATION
IS THE NEW CONTEXT
Local ads in a local
content are 7X more
effective*
*Mindshare Interactive Sprint case study
15. IMAGINE THIS
You’re Hungry
Your PHONE knows your location so it suggests
you a Pizza Parlor right next to your location…
ADVERTISING OPPORTUNITY offering discount
You click to avail!
2 WINNERS: Advertiser & Consumer
LOYALCATION is FREE
16. STOP WASTING YOUR
AD DOLLARS
• 63% of smartphone users frequently
use apps that require them to give their
location (2010).
• Local online advertising expected to
grow 255% to $35b by 2014 (U.S.)
• 90% of U.S. marketing agencies had
clients requesting geographically
targeted online ad campaigns (2011).
• 65% of companies are focusing on
geographical context for their mobile
marketing tactics (2011).
• 50% of the visitors to Google Maps only do business with the top 3 results.
• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI
than other buys (2011).
• A test conducted by one company suggested that hyper-local CTR was 30% higher
than CTR for traditional search engine marketing (SEM).
17. GO LOCAL
FIT THE CONTEXT THAT
MATTERS
ASK ME HOW?
ANUBHAV SHARMA