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YOU HAVE
AN OFFER?
WHY I DON’T
     REALLY GIVE A F**K?
THANKS!



                    THIS IS AWESOME
                     I’M SO HUNGRY!!
70% off on PIZZA
                   LET’S AVAIL, RIGHT!?
70% off on Pizza
   Avail Now!
BUT NO THANKS!




                           BECAUSE…
               70% off
              on Pizza

70% off on PIZZA
Sample text sample text
sample text sample text
Text sample text sample
text

         At: Sample text
          Lajpat Nagar
BUT NO THANKS!



               70% off
              on Pizza
                           BECAUSE…
70% off on PIZZA
Sample text sample text
sample text sample text   THE WHERE !?!
Text sample text sample
text

   At: XYZ Pizza Corner
          Lajpat Nagar
THIS IS WHERE I AM…
THIS IS WHERE YOU
ARE…
THIS IS WHAT LIES IN
BETWEEN
THIS IS WHAT LIES IN
BETWEEN




              35 KMS
          OVER 1 HOUR OF
           DRIVING TIME!
WHAT JUST
HAPPENED?



               70% off
              on Pizza

70% off on PIZZA
Sample text sample text
sample text sample text
Text sample text sample
text

   At: XYZ Pizza Corner
          Lajpat Nagar
WHAT JUST
HAPPENED?



                             YOU LOST! ME
               70% off
              on Pizza
                          BECAUSE YOUR OFFER
70% off on PIZZA
Sample text sample text      DIDN’T FIT THE
sample text sample text


                          LOCATION CONTEXT
Text sample text sample
text

   At: XYZ Pizza Corner
          Lajpat Nagar
LOCATION, LOCATION,
LOCATION!




            LOCATION IS THE
              NEW CONTEXT
MOST RELEVANT TARGETING
FOR BUSINESSES TODAY!

Target your audience by:
Hyper-location: Street-level
State, City
Device, Smartphones
Operating System
Operator
Content Categories
Publishers
MOBILE ADS:
LOCATION
IS THE NEW CONTEXT




                           Local ads in a local
                          content are 7X more
                                     effective*
                     *Mindshare Interactive Sprint case study
LOYALCATION
IMAGINE THIS

                You’re Hungry

Your PHONE knows your location so it suggests
 you a Pizza Parlor right next to your location…

ADVERTISING OPPORTUNITY offering discount

               You click to avail!

     2 WINNERS: Advertiser & Consumer

           LOYALCATION is FREE 
STOP WASTING YOUR
    AD DOLLARS
•   63% of smartphone users frequently
    use apps that require them to give their
    location (2010).

•   Local online advertising expected to
    grow 255% to $35b by 2014 (U.S.)

•   90% of U.S. marketing agencies had
    clients   requesting    geographically
    targeted online ad campaigns (2011).

•   65% of companies are focusing on
    geographical context for their mobile
    marketing tactics (2011).
•   50% of the visitors to Google Maps only do business with the top 3 results.

•   60% of advertising professionals say that geo-targeted ads deliver a stronger ROI
    than other buys (2011).

•   A test conducted by one company suggested that hyper-local CTR was 30% higher
    than CTR for traditional search engine marketing (SEM).
GO LOCAL
FIT THE CONTEXT THAT
MATTERS




                          ASK ME HOW?
                       ANUBHAV SHARMA

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Mobile: Location Based Advertising

  • 1. YOU HAVE AN OFFER? WHY I DON’T REALLY GIVE A F**K?
  • 2. THANKS! THIS IS AWESOME I’M SO HUNGRY!! 70% off on PIZZA LET’S AVAIL, RIGHT!? 70% off on Pizza Avail Now!
  • 3. BUT NO THANKS! BECAUSE… 70% off on Pizza 70% off on PIZZA Sample text sample text sample text sample text Text sample text sample text At: Sample text Lajpat Nagar
  • 4. BUT NO THANKS! 70% off on Pizza BECAUSE… 70% off on PIZZA Sample text sample text sample text sample text THE WHERE !?! Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar
  • 5. THIS IS WHERE I AM…
  • 6. THIS IS WHERE YOU ARE…
  • 7. THIS IS WHAT LIES IN BETWEEN
  • 8. THIS IS WHAT LIES IN BETWEEN 35 KMS OVER 1 HOUR OF DRIVING TIME!
  • 9. WHAT JUST HAPPENED? 70% off on Pizza 70% off on PIZZA Sample text sample text sample text sample text Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar
  • 10. WHAT JUST HAPPENED? YOU LOST! ME 70% off on Pizza BECAUSE YOUR OFFER 70% off on PIZZA Sample text sample text DIDN’T FIT THE sample text sample text LOCATION CONTEXT Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar
  • 11. LOCATION, LOCATION, LOCATION! LOCATION IS THE NEW CONTEXT
  • 12. MOST RELEVANT TARGETING FOR BUSINESSES TODAY! Target your audience by: Hyper-location: Street-level State, City Device, Smartphones Operating System Operator Content Categories Publishers
  • 13. MOBILE ADS: LOCATION IS THE NEW CONTEXT Local ads in a local content are 7X more effective* *Mindshare Interactive Sprint case study
  • 15. IMAGINE THIS You’re Hungry Your PHONE knows your location so it suggests you a Pizza Parlor right next to your location… ADVERTISING OPPORTUNITY offering discount You click to avail! 2 WINNERS: Advertiser & Consumer LOYALCATION is FREE 
  • 16. STOP WASTING YOUR AD DOLLARS • 63% of smartphone users frequently use apps that require them to give their location (2010). • Local online advertising expected to grow 255% to $35b by 2014 (U.S.) • 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011). • 65% of companies are focusing on geographical context for their mobile marketing tactics (2011). • 50% of the visitors to Google Maps only do business with the top 3 results. • 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011). • A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).
  • 17. GO LOCAL FIT THE CONTEXT THAT MATTERS ASK ME HOW? ANUBHAV SHARMA